Top 9 Unknown Facts About The Shein Founder And CEO - Chris Xu

Chris Xu is a Chinese American, who is the founder and CEO of the most iconic fashion domain Shein. Since his heyday in 2008 began, he has been known as the notorious e-commerce venture.

He is a Chinese born in the United States, where he did his graduation from Washington University. Before Starting with his idea of making Shein, he was a member of a trading premium enterprise-Nanjing Aodao.

Moreover, he fit into everything all by himself from self-designing his products to generating customers to make a purchase- Multi-Talented in sales, marketing, revenue, and supervision. His hard work really paid well towards making Shein, which developed as an eminent empire of fashion all over the world.

Chris is the Chief Executive Officer of the notorious fashion B2C platform and the sole creator of Shein which vends various products such as accessories, clothes, Application software and shoes underscoring on women and kids.

Chris Xu’s determination on creating the fashion portal is stupendous as he recruited fashion designers from different parts of the world to contribute the best products according to customers’ preferences, And He did it.

In the meantime, he mastered the marketing field especially in Search engine optimization (SEO) and launched his long-held aspiration ‘Shein’ in 2008. As a means to accomplish the Shein globally, he partnered with designers. And now, he is one of the richest men and renowned entrepreneurs.

Top 10 Unknown Facts about the founder of fast-fashion platform ‘Shein’ Chris Xu:

Chris Xu created Shein with the money, he earned by selling wedding dresses
Chris Xu is known as SEO pro
Chris Xu created the Chinese fashion Empire
Chris Xu shaped a designer team
Chris Xu’s perspective is ingenious
Chris Xu'x company ‘Shein’ was banned in India
Chinese don’t know Shein founder
Shein's Controversy
Chris Xu’s Net worth
FAQ

Chris Xu created Shein with the money, he earned by selling wedding dresses

Chris Xu implemented his idea of creating fashion stuff at an affordable rate commenced in 2008 where he espied that wedding dresses are one of the most highly-trending as well as expensive products from international markets.

So he sold his wedding clothes at a bargain-basement range to customers, there, he began the process of building Shein with the money he has earned by selling his wedding clothes.

He analysed the demand of people and worked on fashion which gravitates among gen Z.

Chris Xu is known as SEO pro

When he moved to Nanjing and worked as an integrated member in the marketing consulting company- Nanjing Aodao Information Technology. Being a part of the marketing department, he became a pro in SEO and leads the technical tools by himself.

Chris Xu created the Chinese fashion Empire

He began this most popular fashion platform with an aim to improvise the currency conversion, where he faced the issue which stopped international customers from purchasing products.

Chris Xu shaped a designer team

He formed a designer team in order to attain global recognition, so he partnered with many designers by assigning 30 per cent commission for their work.

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Chris Xu’s perspective is ingenious

Chris Xu’s plan for Shein mainly focuses on collaborating with young designers. The program is termed “Shein X”. The program supports rising designers who lack resources to get a breakthrough and their talents to get noticed.

The inaugural group of designers for this program are seven creatives who offer fun, unique and fresh designs. The partnerships are for three months which can be extended further. And the next batch of seven designers will be selected through an application process.

Other plans include opening traditional stores, supply chain finance, advertising, etc.

Chris Xu's company ‘Shein’ was banned in India

On June 29, 2020, the Central Government of India banned 59 Chinese applications citing privacy concerns as the reason. Shein was one among the 59 applications and was alleged that the customer data was being stolen and was transmitted to locations outside India in an unauthorised manner.

Shein issued a statement in this regard on 8 July 2020, saying that the company was working diligently on preparing and submitting significant documents required by the Indian Government that comply with the new policies and that customer privacy was its top priority.

Chinese don’t know Shein founder

It is difficult to believe that a company as famous and successful as Shein and its founder isn’t known in the country in which it considers as a product headquarter, is it not? Shein has its headquarters in Guangzhou, China where its production takes place. But the company is engaged only in the exports business making it unknown to Chinese consumers, thus making Chris Xu another human being in the masses to the people of China.

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Shein's Controversy

Shein has had its share of controversies in the past. In July 2020, the company was caught in the headlines due to selling a swastika pendant which was identified as a Nazi symbol.

The company apologised via social media post stating that the pendant was meant as the Buddhist symbol that stood for spirituality and good fortune.

Another controversy that Shein faced was because of a phone case that had a black man cuffed with a white border. After severe backlash, the product was removed.

In addition, the general controversy that Shein might be a scam site as the products were sold at a price that is less compared to most brands targeting women as their customers.

Chris Xu’s Net worth

The net worth of the online fashion platform exceeds $15 billion. The company ships its product to 220 countries and the US is considered Shein’s largest market.

The company also earns income through YouTube and other platforms. The revenue data of the company isn’t established but the income is estimated at $10 billion annually.

Conclusion

Creating a brand that does not have a physical presence but is recognized and has held its top place in the industry for years is no easy feat. Chris Xu is the man behind this massive success. His idea’s fruition has been a lifeline to women around the world who want to celebrate fashion but at an affordable price. And the mystery created due to the lack of information on this dedicated billionaire CEO only adds up to the allure.  

FAQ

Who is Chris xu?

Chris Xu is the founder, entrepreneur and CEO of the renowned fashion platform Shein.

What is the net worth of Chris Xu?

According to the reports, it is estimated that Chris Xu’s net worth was around 15 billion, with a ten thousand sales turnover per day.

When did Chris Xu founded Shein?

Chris Xu founded Shein in 2008.