Today, the world has 6.93 billion smartphone users. You’d agree that content served through social platforms on your phone is something you consume the most. Sharing valuable content on social apps to make connections helps develop a robust online presence.

This cross-platform practice helps build links for your website. It involves content sharing on different platforms and collaborating with workgroups to gain traction on your site. Let's dive deeper into how cross-platform link-building works and how you can make it successful.

How Cross-Platform Link Building Works?
Linking Building Through Directories and Forums
7 Strategies for Successful Cross-Platform Link Building
5 Advantages of Cross-Platform Link Building

How Cross-Platform Link Building Works?

Creating connections across platforms extends beyond the boundaries of a website encompassing diverse sources from various locations. It involves placing links to websites to redirect users back to your site. This approach does not enhance search engine optimization (SEO). It also fortifies the overall strength of your website.

Social media platforms provide an opportunity to establish connections across networks. Marketers can enhance the visibility of their content by incorporating links from these platforms. Strategically placing links in both bios and posts can significantly drive traffic from media to websites.

Linking Building Through Directories and Forums

It is considered that building links through online directories and forums is a better option than guest posts in 2024. But you need to be consistent and legitimate. Joining talks, groups and lists while quietly adding links can help build trust and bring in visitors naturally.

Suppose you have a travelling blog. By putting your blog on TripAdvisor in groups or places, you will get seen by travellers searching for facts. Add a link to your blog in the listing. This will bring users who want tips and suggestions into it. Get involved with people by answering reviews or asking questions gently. 

Similarly, for forums, Reddit is a great example. If you choose a subject like AI and marketing, you can join niche groups called subreddits. You share your valuable information related to the niche and even chat with people of similar interests.

How to do it right?

• Do not spam or impose your blog. Rather, try to give hints that answer questions. Add links where they help the talk or provide useful details. This method helps create trust, draws visitors and creates a reputation on these platforms.
• Focus more on the quality of those connections than just their quantity. Search engines have changed over time to spot and give more importance to good links instead of sneaky tricks. So focus on making content that can naturally get links from platforms.

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7 Strategies for Successful Cross-Platform Link Building

1. Use the Power of Social Media Sites Like Twitter, LinkedIn and Facebook

Share interesting stuff with built-in links that take users back to your website or other helpful things. Good headlines and pretty pictures can make these links more interesting, encouraging people to click on them and share.

2. Collaborate and Create With Other Writers and Creators

People love something extra and different every time. Working with other creators to create content that holds the audience is a walking trend. Also, you gain traction from the other creator's audience and vice versa. It benefits both parties.

3. Be Active on Websites and Communities in Your Niche

Participate in discussions, share knowledge, go live and subtly incorporate resources or tools. This way you contribute to community conversations while gaining backlinks well. LinkedIn's top voices are the best example of how this strategy can be worked with. 

They comment on other posts, create posts and redirect readers to their newsletter and from there find the ones who buy their products and services.

4. Offer Exclusive Information (For Free)

We all love freebies. Whether a product or a piece of information, free feels like we’re gifted. You might have attended several webinars in your niche to gain that one gift (PDF or doc) by glowing your Gmail box. Similarly, make your audience feel special and offer them exclusive value. (PS: Don’t forget to tell them—It’s FREE!)

5. Employ Email Strategies to Connect With Other Websites

Be great with your email marketing skills. Drop emails for collaboration, resource sharing, or guest posting opportunities for potential backlinks.

6. Repurpose Your Content According to Analytics

Optimize your content according to the search analytics. See which topic needs a new visual, and infographics according to the updates. Consider creating YouTube videos and podcasts around that topic to offer fresh content to engage people while providing opportunities for link sharing and connection building.

7. Include Links to Your Newsletters and Emails

These links serve as invitations to the traffic on your site to explore and visit your website. Newsletters and emails are the best way to redirect your viewers to your website or certain blog posts.   

5 Advantages of Cross-Platform Link Building

Content marketing is incomplete without social marketing in this era, where mobile screen time is higher than any other medium.

1. Multiple Sources of Traffic

Connecting between different platforms helps increase traffic. Like, sharing links on social media sites and industry-focused forums plus niche directories helps bring visitors to your website. This mix helps expand your web horizon.

You can relate well with image posts and charts on Pinterest that redirect to a related blog post which draws in users who want to know more about it.

2. Increase Brand Visibility and Recognition

Using platforms to spread the word about your brand will make it better known. This can be done by helping out as a visitor, on sites that team up with people or being written about in business newsletters. These placement spots assist in showing your brand to audiences, leaving a long-lasting effect.

Talking about your product in a newsletter for the business world can help more people know who you are from an audience they want.

3. Improve User Experience

Putting links to extra information or resources on different platforms makes the user experience better. This engagement does not increase satisfaction. It also gets people to spend more time with your content or brand.

Think of how links in the description of a YouTube video take you to resources or products and you end up at some other platform buying their product. We call it a smooth user experience.

4. Increase Content Syndication

Building connections across different platforms lets your content reach more people by helping them share it with others. When you change your content for different places and add links back to where it came from, the chance of more people sharing your stuff goes up. This makes it go viral.

For example, turning a blog post into a SlideShare presentation that includes links pointing back to your website makes people interested in knowing more details by visiting your site.

5. Establishment of Trustworthiness

Putting links to websites or working with others makes you a familiar face. By giving input and adding related links, you show yourself as a knowledgeable person. This helps gain respect and trust from the people who listen to you.

To make yourself better known and gain trust in your trade, a good way is to tell people about yourself. Make your profile on your blog and other social platforms about what you do. You can show your skills by including links to your website. 

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Conclusion

Cross-platform links have left a deep imprint in the fast-paced world of social media marketing. This involves going beyond the traditional and primary techniques and focusing primarily on quality. The advantages are numerous.

Businesses and content creators may broaden their reach with the help of diversifying traffic sources and by improving brand awareness by linking across platforms.

This strategy is not only about the collection of links but also about developing a network of connections that enriches user experiences, which is a major source of growth in the fast-growing social market.

FAQs

What are the types of links?

Generally, there are three types of links, Internal links, External links and Backlinks.

Is link building still relevant to SEO?

Yes, even in 2024, link building is still relevant to SEO because link building is still considered an important ranking factor.

What is meant by Backlinks?

Backlinks are typically external links to a website or webpage that are crucial for SEO while also indicating to Google the quality of your content.