The process of improving the quality and quantity of website traffic to a particular web page or website through search engines is called Search Engine Optimization – SEO for short. What SEO does is target unpaid traffic – also known as ‘natural’ or ‘organic’. This kind of traffic originates from image searches, video searches, academic searches, news searches, and industry-specific vertical search engines.
As an internet marketing strategy, Search Engine Optimization is brilliant in that - it increases the potential to receive more visitors to a website when that website ranks higher on a particular search engine. These visitors can then be potentially converted into customers.
What is Link Building
Link building is defined as the process of acquiring hyperlinks from other websites to your own. A hyperlink is a way for users to navigate between web pages.
Link building plays an important role, in SEO, especially within competitive industries. In this technologically driven world, link building is a great marketing tool. Link building can be extremely effective at driving more referral traffic, especially, when combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience.
How to Build Links for SEO
Link building in the field of Search Engine Optimization is described as an action that is aimed at increasing the quantity and quality of inbound links to a web page. The ultimate goal of building such links is to increase the search engine rankings of that web page or website.
It is the process of establishing relevant hyperlinks from external (top-quality) sites, to a website. It is a marketing gimmick to increase brand awareness.
There are many link building tools and strategies or methods for creating backlinks. The top 10 link-building methods are listed below:
1. Link Insertion
This does not require any content writing. What simply needs to be done is to insert links of your website to another website with existing content. It is one of the easiest ways to various website marketing strategies. However, it could be a paid service.
2. Social Media Leveraging
One effective way to increase visibility as well as engagement is to get active on social media. Most gen xers and millennials are very active on various social media sites. Swipe-up links can be added to websites or blogs. In this way, traffic can be increased via social media.
3. Guest Blogging
Guest blogging is one way to add value-added content that is relevant to your audience and also has a strong authority to get a hyperlink. Ensure that the website is authentic and relevant to your audience. This increases traffic and also generates quality leads.
4. Use of Infographics
Creating infographics like pie charts, tables or diagrams are great strategies to provide readers with useful bite-sized content. Infographics are dramatic representations of information and hence generate an automatic interest from readers.
5. Authentic Domain Authority Sites
Authority sites like Forbes India or Times of India have resource pages that are trust-worthy and reliable sources of information. These resource sites can be linked to your website for quality information. It is necessary to stay vigilant for spammy sites.
6. Use of Broken Links
One link-building strategy involves searching for broken links (links that are not working or are dead) and suggesting them to be replaced with the link leading to content on your website. This is a win-win situation for both parties and an excellent strategy.
7. Content Marketing
People are consuming a wide range of content online. Writing blogs, articles and informed content pieces which are subject-specific for your own websites with internal links is also a brilliant content marketing strategy for link building in SEO.
8. Participate in Expert Forums
Content pieces with a lot of link exchanges happen in expert Forums. One such example of an expert form is HARO (Help A Reporter Out).
9. Build Reciprocal Links
A reciprocal link is a mutual two-way link between two websites. There are link-exchange directories that website owners can use to submit their links for reciprocity. This is done to ensure a higher ranking on search engines.
10. Using Social Bookmarking
It is a way of saving and categorizing web pages in a public location on the web. These bookmarked pages are scanned by search engines because bookmarks have anchor text and are shared and stored publicly.
Link-Building in SEO – What are the Benefits
As technology advances, SEO becomes more and more important. Consequently, link-building in SEO also gains importance. There are definite advantages to link-building in SEO.
The goal of link building in SEO is to be unique and stand out in the competition. Link building boosts credibility and trust among your target audience.
Social Media Visibility
Traffic can be directed towards social media, which is a beehive of activity, via link-building. This adds to higher visibility and potential business.
Increase in Search Engine Visibility
With quality external links on your website, search engines can boost your visibility with higher rankings.
Higher visibility boosts website traffic. Higher traffic can increase potential conversions.
Better Site Performance
Quality link-building will positively impact SEO metrics. It will improve domain and page ranking while lowering bounce rates.
Third-party external links automatically act as an authoritative strength for your domain. This, in turn, builds the credibility and trustworthiness of your website.
Quality Link building in SEO, today, is probably its most important marketing tool. Website building gives a great reach to the initial audience but link-building is what gives it authority, and credibility and helps boost business.
There are many tips to build a link, but some are more effective than others. As time goes on, many more ways will emerge that will help in building links that are more powerful and more effective. In the meantime, some of the best ways that are mentioned here will help you on your way to success.
Is link building still effective in 2022?
Yes, creating backlinks is still effective and cannot be ignored! The more high-quality and relevant backlinks a page has the more traffic it will get from Google.
What are the different types of backlinks?
There are two different types of backlinks: Dofollow and Nofollow links.
How many backlinks do I need?
It is difficult to say exactly how many backlinks you need – it really depends on the competitiveness of your niche and your overall goals.
What are contextual backlinks?
Contextual backlinks are links to other websites, placed within the main content of a page.