Top 4 Marketing Strategies of [Case Study]

Simran Shahid Simran Shahid
Mar 12, 2021 4 min read
Top 4 Marketing Strategies of [Case Study] is a health and wellness startup based in Bangalore founded in 2016 by Mukesh Bansal and Ankit Nagori. distinguishes itself from other players on the market by using a mix of online and offline platforms to direct its preventive health philosophy through interaction, coaching and delivery.

The company initially started at HSR, Bangalore with one fitness center. Today it operates more than 100 centers in the city of Bangalore and has also expanded to other cities.

The multiple services of, including meal delivery has hooked millennials to healthier habits and food. The mobile application that offers has an integrated framework that promotes healthier lifestyles and mental health.

Cure fit is divided into four segments
Marketing Strategies of
Campaigns of

Cure fit is divided into four segments

With the assistance of the best class trainers and group workouts, this section of Cure.Fit is built to make exercise enjoyable and easy. It can be done as a group class at a center and at home with the help of DIY videos.

This section includes mental fitness solutions. It provides different practices such as yoga, meditation and care. Whether it's stress and anxiety management, better sleep quality or focus improvement, or combining your body-mind, there are many formats to suit the needs of the users.


By providing physician consultation in its health centers via video conferencing. This platform provides basic health care needs. It provides high-quality facilities such as in-house pharmacy and medical services, health monitors, ultrasound systems, ECGs and diagnostic test packs.


This platform offers fresh and delicious food which is nutritious and is prepared with special care to keep it healthy. There are a range of food and menus to choose from when offering healthy and conservative-free items.

Cure.Fit acquired 10 position in highest funded startups in 2018.

Highest Funded Startups in India 2018
Highest Funded Startups in India 2018

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Marketing Strategies of

Content Marketing

In a very short time, Cure.Fit has attracted a large number of viewers because they answer consumer questions and link consumers to the brand. creates material such that influences consumers to buy their services.

Social Media Marketing wins the people's hearts through its committed sharing of content. Cure.Fit exactly understands who its customers are and produces persuasive content.

Cure.Fit aims at reaching people who want to lead a balanced and fit lifestyle seriously with 3.5 Lakh followers on Facebook and Instagram. It uses the platform to provide up-to-date information, to submit invitations for events, posts, imaginative posts, tips and recipes for healthy food and drinks, customer reviews, etc.

Influencer Marketing

Cure.Fit has developed a strategy for influencing the promotion of its releases to promote new goods. The brand collaborated with many inspiring figures from around the world, including Hrithik Roshan, Milin Soman, Tiger Shroff and Sindhu, as well as other prominent athletes. Hrithik Roshan has also signed a five-year agreement with his brand ambassador Cure.Fit.

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Campaigns of

#FORTHELOVEOFFIT breaks the barrier and allows people to share their health in the most enjoyable way. It provides a unique offer that includes physical, emotional, and dietary fitness. The film aims to demonstrate the full range of deals from the app, which also tries to get people to think fitness is more open and fun.

This campaign shows that Cure.Fit will benefit you if you don't feel well and are not prepared to attend a physician.


The aim of this campaign is to demonstrate that cult trainers are dedicated to your health and fitness and encourage you to enter the app for a live workout.


Who owns Cure.Fit?

Mukesh Bansal and Ankit Nagori are the founders of

When was Cure.Fit founded?

Cure.Fit was founded and launched in 2016.

Who are the target audience of

Target audience is of the age group 20-40 from urban populations.


Mobile apps drive the world today and people really rely on them for everyday work. Apps like Cure.Fit try a lot harder to interact with people and completely change their lifestyle in these tough periods of social separation. Cure.Fit has used its marketing strategy in a way that the their consumers respond.

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