Lo! Foods- An Option to be Healthy while Eating your Favourite Snacks

Taste and health never seem to go hand in hand. The Indian diet especially snacks are full of carbs and fat. But despite being conscious about the possible harm that these snacks can cause to our health, it is hard to resist the temptation to grab a bite of our favorite snack. So what is the option?  Either choose health, or a handful of your favorite mathri Or murukku? No. The option is to choose  ‘Lo! Foods'. Lo! Foods brings to you your favorite snacks in a healthy avatar so that u no longer need to choose between taste and health.  

Startup Name Lo! Foods
Headquarter Bangalore
Founder Sudarshan Gangrade
Sector FMCG
Founded 2019
Parent Organization Bajo Foods Private Limited

About Lo! Foods
Health Food Industry in India
Lo! Foods Founder
How was Lo! Foods Started
Lo! Foods - Name and Logo
What is Lo! Foods
Lo! Foods - Revenue Model
Lo! Foods - Funding and Investors
Lo! Foods - User Acquisition
Lo! Foods - Startup Challenges
Lo! Foods - Competitors
Lo! Foods - Advisors and Mentors
Lo! Foods - Growth

About Lo! Foods

Lo! Foods is a Bangalore based  FMCG startup founded in 2019. Lo! Foods manufactures a wide range of healthy Indian snacks.  It has the widest range of Low Carb and Keto Friendly packaged Foods in India. The range covers Namkeens, Mixtures, Biscuits and Desserts, with many of these being the only one of their kind in a Low Carb / Keto friendly form in India. Besides it also offers low carb atta.

Lo! Foods' mission is to reduce the incidence of diabetes and cardiac related diseases in India by 5 million before 2023. The company aims to do this by reducing the overall consumption of carbs, which has been proven to significantly help with Weight Loss and lifestyle diseases like Diabetes.  

We have unique, technically superior formulations that have been developed after months of R&D. This makes our products the tastiest Low Carb Health products in the market. No other product comes close. Our range is also unique and Indian. Also, due to the nature of our formulations, we are also 35-40% cheaper than equivalent products in the market.

Read More Latest News and Updates About Lo! Foods

Health Food Industry in India

The health foods sector in India is at a budding stage and it is poised to register significant growth in the years to come. In 2010, health and wellness food market was worth INR 9,000 crore which reached to INR 10,352 crore in 2016, and is witnessing rapid growth.

Lo! Foods with its healthy range of food products want to make a positive difference in the lives of the diabetic population of India. India has currently around 50 million diabetics, and the number is expected to cross 70-100 million in the next few years.

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Lo! Foods Founder

Sudarshan Gangrade, Founder of Lo! Foods | Lo! Foods Startup story

Sudarshan Gangrade is the founder of Lo! Foods. Sudarshan Gangrade, was formerly, Head of Marketing at Ola. He is a seasoned serial entrepreneur with experience in successfully running companies with expertise in growth, marketing and analytics. An alumnus of IIT Kharagpur and IIM Bangalore, Sudarshan has been part of India’s startup E-commerce ecosystem from its early days. An active sportsperson, he co-founded LeanScience, a boutique Diet and Fat Loss Consulting organization, in his most recent stint. A few years back, he quit his job and joined as a full-time volunteer in Nandan Nilekani’s team which was building the Aadhaar project. At Ola, Sudarshan helped build a viable transportation system for the Indian public.  

How was Lo! Foods Started

Lo! Foods was started as a result of the genuine concern that Sudarshan had for the people who were struggling to lose weight and be fit. Before starting Lo! Foods, Sudarshan had co-founded boutique health and fat loss nutrition consulting firm called 'LeanScience'. During that time, he got a chance to see up close the struggles of people who are trying to lose weight to stay fit and how enormous is the problem of obesity.

Sudarshan observed that it was quite challenging for people to stop eating their favorite food and eat bland and tasteless stuff to stay fit. Thus, the idea of providing consumers with a range of product that is healthy and yet tasty came to his mind and he was confident about the success of the same.  

“Our thesis has been proved right. In the beta phase, we have seen our products flying off the digital shelves. Top Health platforms have joined hands with us to launch Lo! Foods. The response is really encouraging. Our repeat customer ratio already stands at 35% and we are yet to launch at a large scale” Says Sudarshan.
Lo! Foods' logo | Lo! Foods Startup Story

The name Lo! is a play on the words Low Carb.  

The “!” (exclamatory mark) in the brand name is important and was planned from the day the idea to start Lo! Foods was conceptualized. The ! was added to the name so the name when pronounced sound like a pleasant surprise to the consumers. Indeed Lo! Foods is actually giving a pleasant surprise to consumers through its unique range of healthy Indian snacks.

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What is Lo! Foods

Lo! Foods offers a wide range of Indian snacks which do not only taste good but are healthy too. It offers a healthy variety of namkeens, desserts and bakery products and also low carb atta.  

We are already seeing customers across the spectrum actively cutting down carb consumption by reducing intake of ingredients like sugar, maida, rice and potatoes. We want to present them with a range of options where they don’t have to compromise on taste and their love for Indian snacks.    

Lo! Foods - Revenue Model

Currently, the pricing of Lo! Food's products starts from Rs. 35. The price differs depending on the product and its quantity. The company makes profit from their sales only.

Lo! Foods - Funding and Investors

Lo! Foods raised seed funding worth $500k in August 2019 from angel investors. Some of the angel investors who took part in the funding round are Anuj Golecha, Co-founder - Venture Catalyst; Raveen Sastry, Co-founder - Myntra; Rashmi Daga, Founder – Freshmenu; Sunil Chhabra, Advisor & Founding Team member, Jumbotail and Mitesh shah, CFO, BookMyShow among others.

Date Stage Amount Investors
August,2019 Seed $500k Angel Investors

As said by Lo! Foods owner Sudarshan Gangrade, the funds raised will be used for expanding product portfolio and scaling up distribution of the brand.

Lo! Foods - User Acquisition

Lo! Foods has not started operating on a large scale. The company did a beta launch on its website and a very basic announcement on social media. Most of the customers the company has gained until now are purely from word of mouth.

Lo! Foods is now live on Swiggy and on the key e-commerce platforms. It has also tied up with the top health platforms in India with a view to capturing a wide customer base. In July 2019, Hyatt Place Hyderabad, tied up with Lo! Foods to launch its low carb & keto friendly menu

Lo! Foods - Startup Challenges

Product development was the most challenging part of Lo! Foods. It wanted to create something which is low carb but looks and tastes like the traditional Indian snacks. It took almost 6 months of R&D, with a team of food technologists and nutritionists to come up with products that are appealing to the Indian consumer both in terms of taste and health.

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Lo! Foods - Competitors

Though there are many companies selling healthy snacks, Lo! Foods with its range of healthy Indian snacks, is unique from other brands.  

There are many health-focused products available in the market. But we believe since none of the current options are catering to Indian taste palate, we are the only one in the space with one of its kind line of products - Sudarshan says emphasizing on Lo! Foods' USP.  

Lo! Foods - Advisors and Mentors

Mr. Aditya Somani, who is a veteran of the VC space, is mentoring Lo! Foods on its finance and strategy fronts. Besides, the company has always been receiving advice and feedback from many FMCG and retail experts.        

In August 2019, Lo! Foods also onboarded PC Musthafa, Co- founder CEO, ID Fresh Food India and Anuradha Narasimhan, Ex CMO, Britannia, as advisors to guide the company for the next phase of growth.

Lo! Foods - Growth

Within a short time, Lo! Foods has been able to attract a loyal base of customers. It has lots of tie-ups in place and caters to more than 35% repeat customers every month. As revealed by Lo! Foods founder Sudarshan Gangrade, the company is aiming to earn revenue worth $1-2 million this fiscal year(2019-2020)

“We are ready for our next phase of growth. FMCG products are all about Product and Distribution. We have built a great product. We are in the phase where we now need to reach a large market, very quickly”

Website: Lo! Foods

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About Chayanika Goswami

Chayanika is an MBA in Finance and a trained Digital Marketer. SEO and content writing are her hobbies turned profession. She is a rover. In her free time she loves travelling and cracking jokes.
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