Lo! Foods: Don't Compromise On Taste For Health!

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

Taste and health never seem to go hand in hand. The Indian diet, especially snacks, are full of carbs and fat. Despite being conscious about the possible harm these snacks can cause to our health, it's hard to resist that innate temptation to grab a bite of our favorite snack for something to munch on. So, what's the option?

Do you choose health over your favorite mathri or murukku? Or do you let go of your diet to feast on those tasty snacks? Nah, there's no need to be selective. The option is to choose Lo! Foods.

Lo! Foods brings serves your favorite snacks in a healthy avatar so that there's no longer the need to compromise between taste and health.

Lo! Foods in a nutshell

Startup Name Lo! Foods
Headquarters Bangalore
Founder Sudarshan Gangrade
Sector FMCG
Founded 2019
Parent Organization Bajo Foods Private Limited
Website lofoods.fit

Lo! Foods - About
Lo! Foods - Industry Details
Lo! Foods - Founder
Lo! Foods - How It Began
Lo! Foods - Name And Logo
Lo! Foods - Products
Lo! Foods - Revenue Model
Lo! Foods - Funding And Investors
Lo! Foods - User Acquisition
Lo! Foods - Startup Challenges
Lo! Foods - Competitors
Lo! Foods - Advisors And Mentors
Lo! Foods - Growth

Lo! Foods - About

Lo! Foods is a Bangalore based FMCG startup founded in 2019. It manufactures a wide range of healthy Indian snacks. The company provides the widest range of low carb and keto friendly packaged foods in India. This includes namkeens, mixtures, biscuits, and desserts—many of these being the only of their kind i.e. a low carb/keto friendly version in India. Lo! Foods also offers low carb atta.

Lo! Foods' mission is to reduce the incidence of diabetes and cardiac related diseases in India by 5 million before 2023. The company plans to do this by reducing the overall consumption of carbs, an approach proven to help in weight loss and prevention of lifestyle oriented diseases such as diabetes and high blood pressure.  

We have unique, technically superior formulations that have been developed after months of R&D. This makes our products the tastiest Low Carb Health products in the market. No other product comes close. Our range is also unique and Indian. Also, due to the nature of our formulations, we are also 35-40% cheaper than equivalent products in the market.

Read More Latest News and Updates About Lo! Foods

Lo! Foods - Industry Details

The healthy food and beverage sector in India is blooming and is poised to register significant growth in the years to come. In 2010, the health and wellness food market was worth INR 9,000 crore which reached to INR 10,352 crore in 2016; it continues to witness rapid growth.

Lo! Foods with its healthy range of food products want to make a positive difference in the lives of the Indian diabetic population. India currently has around 50 million diabetics, and the number is expected to cross 70-100 million in the next few years.

Relevant Read: Siddhagiri's Satvyk- This Startup Brings to You the Best of Organic Foods

Lo! Foods - Founder

Sudarshan Gangrade, Founder of Lo! Foods | Lo! Foods Startup story
Sudarshan Gangrade, Founder of Lo! Foods | Lo! Foods Startup story

Sudarshan Gangrade is the founder of Lo! Foods. He was formerly the Head of Marketing at Ola. Sudarshan is a seasoned serial entrepreneur with vast experience in successfully running companies with expertise in growth, marketing and analytics. An alumnus of IIT Kharagpur and IIM Bangalore, Sudarshan has been part of India’s e-commerce ecosystem right from its early days. An active sportsperson, he co-founded LeanScience—a boutique Diet and Fat Loss Consulting organization—in his most recent stint. A few years back, he quit his job and joined as a full-time volunteer in Nandan Nilekani’s team that was building the Aadhaar project. At Ola, Sudarshan helped build a viable transportation system for the Indian public.  

Lo! Foods - How It Began

Lo! Foods was conceived in response to the genuine concern Sudarshan had for people struggling to lose weight and be fit. Before starting Lo! Foods, Sudarshan had co-founded a boutique health and fat loss nutrition consulting firm called LeanScience. During that time, he got a chance to see up-close the struggles of people trying to lose weight and the problem of obesity in general.

Sudarshan observed that it was quite challenging for people to stop eating their favorite food and resort to bland and tasteless stuff in the name of fitness. Thus, the idea of providing consumers with a range of product that is healthy and yet tasty came to his mind and he was confident about the success of the same.  

“Our thesis has been proved right. In the beta phase, we have seen our products flying off the digital shelves. Top Health platforms have joined hands with us to launch Lo! Foods. The response is really encouraging. Our repeat customer ratio already stands at 35% and we are yet to launch at a large scale” says Sudarshan.
Lo! Foods' logo | Lo! Foods Startup Story
Lo! Foods' logo | Lo! Foods Startup Story

The name Lo! is a play on the words Low Carb.  

The “!” (exclamation mark) in the brand name was planned from the day the idea to start Lo! Foods was conceptualized. The ! was added to the name so as to give a pleasant surprise to consumers when they pronounced it.

Lo! Foods is indeed giving a pleasant surprise to consumers through its unique range of healthy Indian snacks!

Relevant Read: Farm 2 Fam- Helps You to Stay Healthy with Live Microgreens.

Lo! Foods - Products

Lo! Foods offers a wide range of Indian snacks which not only taste good but are good for the health too. It offers a healthy variety of namkeens, desserts, and bakery products.

We are already seeing customers across the spectrum actively cutting down carb consumption by reducing intake of ingredients like sugar, maida, rice and potatoes. We want to present them with a range of options where they don’t have to compromise on taste and their love for Indian snacks.    

Lo! Foods - Revenue Model

Lo! Food's products start at INR 35 . The price differs depending on the product and quantity. The company makes profit from the sales.

Lo! Foods - Funding And Investors

Lo! Foods raised seed funding worth $500k in August 2019 fromavarious angel investors. Some of the angel investors who took part in the funding round are: Anuj Golecha (co-founder, Venture Catalyst), Raveen Sastry (co-founder, Myntra), Rashmi Daga (founder, Freshmenu), Sunil Chhabra (advisor and founding team member), Jumbotail, and Mitesh Shah (CFO, BookMyShow).

Date Stage Amount Investors
August, 2019 Seed $500k Anuj Golecha, Co-founder, Venture Catalyst; Rashmi Daga, Founder, Freshmenu; Raveen Sastry, Co-founder, Myntra; Mitesh Shah, CFO, BookMyShow; Sunil Chhabra, Advisor & Founding team member, Jumbotail; and Gaurav Arora, Chief Investment Officer, ASK Wealth

As said by Lo! Foods owner Sudarshan Gangrade, the funds raised will be used for expanding product portfolio and scaling up the brand's distribution.

Lo! Foods - User Acquisition

Lo! Foods is not operating on a large scale yet. The company did a beta launch on its website and a very basic announcement on social media. Most of the customers the company has gained till now are purely through word of mouth publicity.

Lo! Foods is now live on Swiggy and other key e-commerce platforms. It has also tied up with the top health platforms in India to expand its customer base. In July 2019, Hyatt Place (Hyderabad) tied up with Lo! Foods to launch its low carb & keto friendly menu.

Lo! Foods - Startup Challenges

Product development was the most challenging part of establishing the venture. The Lo! Foods team wanted to create healthy options while retaining the look and taste of traditional Indian snacks. It took almost 6 months of R&D and an intensive collaboration between a team of food technologists and nutritionists to come up with the right products.

Relevant Read: HealthifyMe - An App that Keeps You Fit and Healthy

Lo! Foods - Competitors

Though many companies are selling healthy snacks, Lo! Foods is differentiated from its competitors through its wide range of healthy Indian snacks.

There are many health-focused products available in the market. But we believe since none of the current options are catering to Indian taste palate, we are the only one in the space with one of its kind line of products - Sudarshan says emphasizing on Lo! Foods' USP.  

Lo! Foods - Advisors And Mentors

Mr. Aditya Somani, a veteran of the venture capital space, is mentoring Lo! Foods on its finance and strategy fronts. Besides, the company constantly receives advice and feedback from many FMCG and retail experts.        

Lo! Foods on-boarded PC Musthafa, co-founder and CEO of iD Fresh Food India, and Anuradha Narasimhan, Ex CMO of Britannia, as advisors to guide the company for its next phase of growth in August 2019.

Lo! Foods - Growth

Within a short time, Lo! Foods has been able to attract a loyal fan base. It has various tie-ups in place and caters to more than 35% of repeated customers every month. As revealed by Lo! Foods founder Sudarshan Gangrade, the company is aiming for a revenue of $1-2 million this fiscal year (2019-2020)

“We are ready for our next phase of growth. FMCG products are all about Product and Distribution. We have built a great product. We are in the phase where we now need to reach a large market, very quickly”
Author image

About Chayanika Goswami

  • Assam
dismiss