Knowing how to grow a Facebook group correctly will increase your earning potential. Facebook has realized the importance of having a good email list. This is why more than a billion people use Fb groups.
However, having an email list is only a piece of the puzzle. It is vital to a flourishing business but if plan to sell digital goods, learning how to grow a FB group can be your golden ticket to success.
Fb groups bring loads of web traffic, dedicated customers, income and an engaged community. Once you start and grow a group, it will basically run itself and all your customers will turn into your biggest promoters.
So let’s get started
Why you need a Facebook group?
Establishing an engaging Facebook group is valuable and can bring your brand a lot of credibility and success. You’ll be able to reach a large number of people through these groups.
Even your affiliate income can rise if you prioritize the strategies of your FB group. Imagine having a close-knit community of like-minded individuals that are also your target audience.
Therefore, even having a small group can work wonders for your business, so without further ado, let’s learn how to grow and monetize a FB group
Why you need a Facebook group?
The first step of the process is brainstorming. You need to write down your vision and your group’s purpose in order to figure out who your target audience is.
Your audience is key if you want to be able to make money through a FB group. Since everyone likes different things, you cannot appeal to everyone.
It would be much better if you aimed to appeal to only a specific set of people. Your target audience must be clear in your mind and be as precise as possible. The problem with a board target audience is that it would be very difficult to understand what they want and how you can fulfill their needs.
Create a group
After you decide on your target audience, the next step is to create a community. If you want to grow your email list, make money and establish brand authority then just follow these steps.
Step 1: On your newsfeed, click on “Group”, under “create”. Fill out all the information required.
Step 2: Choose a name for your FB group based on your target audience. It must be something relevant to the people you are targeting.
Step3: Set up questions to keep spammers away. Since you need a specific set of people that align with your business goals, your group must only consist of people who are relevant to your business. You can filter out people by asking them questions before allowing them into your group.
Step 4: Create group rules by establishing a set of ground rules for your community. This is to show you’re the admin and creator of the group. Your job is to monitor people to ensure they’re following the rules and ban those who don't.
Step 5: Craft a visually appealing cover photo for your FB group. This cover should represent the group, its purpose and help you personalize your brand.
Step 6: Promote your group by adding your group link to your email signature. If you have a blog then put your group link on your main blog page or use Quora and Pinterest as platforms to promote and grow your group.
Most of these tactics will promote your group on auto-pilot and save you a lot of time. It will attract the right audience and set the foundation for your group to be profitable.
Monetize your Facebook Group
Now that you have learned the basics of creating a group and promoting it, its time to transform it into a money-making machine.
The best way to make money from your FB group is to build a community, get people on your email list, and then use email list sales funnels to turn them into costumes so that your community will help you sell your products.
Once you have people in your email list from your group who early read all your posts and sign up for your offers - these people will definitely turn into your loyal customers. They will belie in your brand and your products and happily promote them. Since they believe in your business, these people will likely become your best assets.
Maximize your earnings from your group by:
To be truly good at what you do in this business, you need passion. You have to find a balance between earning money, and being authentic to your customers. Being overly promotional of your products is not good for your brand or business.
Facebook Group - FAQ's
How do I join a group?
To join a group as your profile or your Page:
- From your News Feed click Groups in the left menu.
- In the search bar at the top, enter some keywords for the group you're looking for.
- Select the group then click + Join Group below the cover photo.
- Select whether you'd like to join as your profile or your Page and click Join Group.
How can i see the member list of a Facebook group?
Pages and profiles can join and see what’s in a Facebook group. Keep in mind that Pages can be managed by several people who can all see the group’s posts, comments etc.
People on Facebook can see who the members of public groups are. In private groups, you have to be a member to see who the other group members are.
To see the list of group members:
- From your News Feed, click Groups in the left menu and select your group.
- Click Members at the top of the group.
The member list will update automatically as people and Pages join and leave the group.
Learn more about public and private group settings.
How does a buy-and-sell group differ from a regular Facebook group?
A buy-and-sell group is like a regular group, except it lets members:
Once you learn how to grow a FB group and begin to attract members, you will begin to see customer engagement. Following these steps will ensure that your group is established properly from day one so that one day you will be able to manage your group on autopilot.
Then, it’s only a few steps away from you being able to earn handsomely through this group. Eventually, it might just become your biggest income source!
Must have tools for startups - Recommended by StartupTalky
Subscribe to Startup Talky
Get the latest posts delivered to you right in your inbox