Having the right name gives your target audience an indication of what your business does. The right name for your business goes above and beyond promotion and marketing—it's the very essence of the value you bring to the table.
Choosing the right and creative name for your business or brand goes a long way. Creative business names can sometimes make all the difference when it comes to thriving a business to success. Finding a creative name for your startup can have a significant impact on your success. So, here we've listed some tips on how to come up with creative business name ideas.
However, you shouldn't simply run behind a unique identity. The creativity and personalization brought out by the brand are imbued in its name. Therefore, the readiness and availability of the domain name for web presence ought to be determined. But question is how do you come up with a creative business name. Here are some tips to help you choose creative and catchy business name ideas for your promoting your business.
What Factors to Consider?
These are some of the factors to consider when you're planning to come up with a Catchy Business Name for your company.
- How would the world wide web see my company name? Is it web-friendly?
- What connotations does it suggest? Does it reflect the business philosophy and civilization?
- Is it unique? Choose a name that has not been used by others.
8 Tips for Creative Business Names
1. The name should be easy to write and remember
Obscure business names (like BWR Advertisement) are often difficult to write and even more difficult to remember. For small businesses, word-of-mouth advertising is an advantageous form of marketing that can't be compromised on. If your customers can’t remember your business name, can’t spell it, or can’t pronounce it, forget about any sort of publicity for your business!
2. Don't choose a Limiting Business Name
Some businesses are either run by freelancers or through partnerships between people. In such cases, one may think of using one's first name or last name as a potential brand name. Even though there’s nothing wrong with this, such names make it difficult to evoke that much-needed sense of professionalism. Take the case of one member of our community, Sahil Dev. A freelance identity designer, he goes by the name of DesignerBanda in the freelancing community.
The 'Designer' in his name allows him to sell services across anything if it has to do with designing. So, don’t pick a name that could limit your business when you're growing. If you plan on launching a company that sells toys and decides on naming it BestToySeller, what would you do when your business takes off and you start selling the best shoes as well?
3. Check for Trademarks before Finalizing any Business Name
Ensure that your competitors are not using the same name as yours. Similar names with variations in spelling are also to be avoided. It’s common to find similar (or even identical names) in different industries and the end result is nothing but confounding your current and potential customers/vendors. If your competitors are using the same name – you're likely to expose yourself to possible litigation and be unable to obtain trademark protection for the name chosen.
Prevention of trademark infringement is a must for any business. Therefore, use trademark search tools to verify if a name similar to yours has been trademarked. IndiaFilings provides an easy way to complete trademark search through its online tool. The only pitfall is that it may not provide the latest trademark application information. It's advised to conduct another trademark search on the official Government website before filing a trademark application.
Do a search at USPTO.gov to get an idea of whether you can get a trademark or service mark for the name.
4. If you Intend to Incorporate
In the initial stages of setting up the business, you need to contact the state filing office. You can verify there whether the proposed business name has been claimed by others. What's interesting here is that even though another company may have the same name, you can also use it on the condition that both the companies offer services in different regions.
5. Pick a Name that is Web-ready
The business name you choose should be unique, catchy, and rich in keywords so that users can easily find it. Simply Google it to see if anyone is already using the name. Also, check if the domain name is available. Use websites like GoDaddy vigorously to make sure that the website address is available on the Internet.
'WHOIS' can give you information about the owner of the domain name if it is already present and you can track the owner if they are ready to sell the domain name. This tool will also explain how to register a domain name.
Take help of business name generator free online. Make sure to grab your desired business name on popular social media sites such as Facebook, Twitter, and Pinterest. Virtual presence is deemed as important as a physical presence for succeeding today.
6. What you shouldn't do while Naming your Business
The name chosen for a business should be easy to remember. So, make sure that you check these points before deciding on a name for your venture.
- Avoid names that sound like a complete sentence. Don't use special characters.
- Avoid a name that is more than 4 syllables long.
- Avoid cute puns as they may backfire.
- Stay away from names that sound complicated.
- The name should roll out smoothly. You don't want tongue-twisting words!
- Read your competitor's blog/website to seek ideas.
- Swift through other languages (Spanish, French, etc.) for suggestions.
The company name appeals to the target market. It reflects what the business is all about. It exudes the uniqueness you offer. Meaningless names severely hamper the marketing strategy. 'Makemytrip' is a great example of a well-thought brand name; it conveys the meaning of the business and is helpful for search engine optimization purposes.
7. Free Business Name Generators
If thinking of the right business name is giving you sleepless nights, do give a try at the free business name generators out there to save some grey matter. Some of the popular name generators are:
- Dot-o-matter generator
8. Be Focused
Every startup founder has huge dreams for his or her venture. And the right name has a major role in turning these dreams into reality. A business owner has to live with his chosen brand name forever, irrespective of his initiative soaring through the skies or nosediving towards nothingness. Ask for the opinions of others; the best results are usually the outcomes of brainstorming sessions. Ask potential customers to fill out surveys. You'll get insights into how others are faring in your industry.
What should I name my business?
Below is mentioned some helpful suggestions on how to come up with a winning name for your business:
- Avoid hard-to-spell names.
- Don't pick a name that could be limiting as your business grows.
- Conduct a thorough Internet search.
- Get the .com domain name.
- Use a name that conveys some meaning.
- Conduct a trademark search.
How do I name my small business?
Some of the tips for Naming Your Startup or Small Business
- Think about what you want your business name to convey.
- Brainstorm to identify name possibilities.
- Keep the name short, simple, and easy to write and remember.
- Avoid names that are too narrow or too literal.
- Avoid decisions by a committee but do “test” your company name with others.
- Avoid plain words.
How do I create a free business name?
Business name generator
- Search. Enter keywords based on the core concept of your company into the business name generator search engine.
- Select. Within seconds, comb through the hundreds of suggestions that the company name generator produces for then name that works best for your business.
How does the business name generator work?
The business name generator provides instant suggestions in three simple steps:
- Think of a word that best describes your brand
- Enter it into the name generator field
- Click on the “Generate names” button
Voilà! You now have 100 possibilities to select from or use as inspiration.
How much does the business name generator cost?
The business name generator is free for everyone to use and you can run as many searches as you please. The business name generator is here to inspire you, offering creative, catchy and memorable names that you can use for your business. Make sure you let others know about the free business name generator offered by Shopify.
How do I choose a good business name?
A good business name should not be too specific. This is to avoid getting pigeonholed to a category and limiting yourself when expanding to adjacent products or sectors in the future. It should be easy to pronounce. You don't want customers fumbling over your store name, or having trouble finding your domain name in search. Most importantly, make sure it is still available. However catchy your business name may be, it's a no-go if it's already been registered and trademarked.
What are some cute business names?
Cute business names can trigger powerful emotions. But it may not be appropriate for all types of businesses. For instance, it's unlikely that a store selling hardware or office supplies will want to identify themselves as “cute.” Businesses related to crafts, fashion, babies, toys, and pets, on the other hand, may be able to boost their brand image with cute names.
Business names should be easy to remember and very to say. It should be easy to pronounce. You don't want your users to fumble or get confused over your store name, or having difficulty in finding your domain name in the search. Being specific is not recommended while naming a good business name. To avoid getting pigeonholed to a category and limiting yourself when expanding to adjacent products or sectors in the future it's better to not be specific to the product. Most importantly, make sure it is still available. However catchy and unique your company name may be, it's not recommended if it's already been registered and trademarked.
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