Flipkart’s 2GUD: An Ecommerce Marketplace For Refurbished Products
🔍Insights
Flipkart launched a new ecommerce portal for refurbished goods, which it named 2GUD in 2018, after putting an end to the year-old strategic partnership with the global eCommerce company eBay. 2GUD initially served as an independent value platform with a separate website, which now is merged into the Flipkart website. It has also expanded its category offerings to cater to style-conscious Indians who are looking for value. As part of a larger strategy to expand the benefits of e-commerce to the next 200 million customers, 2GUD, which is present across 40 plus categories is planning to expand further.
In this article, we have discussed everything about the Flipkart refurbished platform 2GUD.
2GUD - About & How It Works?
2GUD - Industry
2GUD - Startup Launch
2GUD - Philosophy
2GUD - The Influencers' Role
2GUD - Refurbished & More
2GUD - Target Audience
2GUD - Competitors
2GUD - About & How It Works?
2GUD Flipkart has initially been designed as a value-oriented platform, which now serves as a merged entity of Flipkart that focuses on bringing the best-refurbished mobiles and more at the best deals and lowest prices. 2GUD allows the users to explore products that are associated with technology including laptops, mobile phones, tablets, and other electronic accessories so that they can buy them at their ease. This venture targets the 2nd and the 3rd tier markets and plans to evolve from a refurbished-only platform to a complete customer offering with categories such as affordable fashion, accessories, and home appliances.
Made available to all app users, the app has features that will allow customers to experience uninterrupted video shopping. Users can now follow digital influencers and keep a tab on the latest fashion trends, gadget reviews beauty tips, and more. The video feed of the app is populated by several influencers who are specifically handpicked by the brand across different categories and topics.
How to sell on 2GUD?
If you want to sell on 2GUD, you first need to go to the 2GUD seller hub, and then register with your Email and Contact number. After this, on the next window, you would have to fill up all the details regarding the GSTIN, PAN card, and Company Details. You would then be able to upload your product categories. However, if you face any difficulties regarding the process, you can always mail the relevant team at sellerservices@2gud.com.
2GUD Mobiles and Other Products
2GUD offers a wide range of mobiles and other products, and all of the 2GUD mobiles and other products comes "thoroughly tested and certified with warranty".
2GUD - Industry
Recent reports reveal that over 85% of the online retailers now have their m-commerce websites, which is huge!
Furthermore, according to the reports, around 150 million shoppers shopped online annually in 2020, which was just only 135 mn in 2019. Ecommerce in India is certainly growing like a dream, whcih is expected to grow to $188 bn by 2025. However, getting affordable refurbished goods of good quality is a thing rare in the sector, which is still dominated by the unorganized players. Here, 2Gud will certainly have a huge potential for growth.
2GUD - Startup Launch
Flipkart launched 2GUD on August 22, 2018. 2GUD can be marked as the first Flipkart foray into the market for refurbished goods, which has been currently estimated to become a $10 billion market by 2026.
The shopping platform presently caters to over a million customers across over 15,000 pin codes in the country offering product options from more than 600 verticals. The site has added new categories under the lifestyle umbrella include fashion, accessories, beauty, toys, stationery, home, and electronics such as audio systems and feature phones.
The head of Flipkart’s 2GUD Chanakya Gupta said,
“the new business will also drive more customers many of whom are coming online for the first time. Flipkart is committed to bringing the next 200 million customers online and we see this development plays an important role in that.”
With more than 500 million Indians relying on the Internet for their day-to-day life, shopping online has become an inherent choice. 2GUD started out with over 100 plus sellers and aimed to expand as the platform grew.
Vibhavari Madki
2GUD - Philosophy
2GUD offers value and convenience coupled with affordability and trust. The company focuses on providing refurbished products such as mobile phones, laptops, tablets, speakers, TV sets, streaming devices, and more in over 40 product categories in all. 2GUD is India's premium ecommerce marketplace for quality refurbished products.
2GUD eventually upgraded by making it available as a mobile app as it looks to cater to a larger set of audiences and shoppers. Currently, 2GUD caters to almost a million customers from over 3,000 towns with around 60% to 65% of the orders coming from Tier 2 and Tier 3 markets. Now, 2GUD has expanded to create room for brand-new goods in over 150 categories. This includes women's and kids’ fashion, accessories, toys, home, sports, and stationery.
This makes the latest trends and styles available to the users at the best values, making the Flipkart refurbished platform a true Desh Ka Style Bazaar. By making use of a purchase journey that minimizes the seller-buyer interaction, 2GUD is able to add to its sellers rapidly, making more products available to you. Moreover, to offer a smooth, seamless user experience, 2GUD features only those sellers who adhere to stringent quality metrics in both refurbishment and operations. Additionally, quality checks are built into the journey at every step to ensure nothing but a satisfying customer experience.
Devashish Shrivastava
2GUD - The Influencers' Role
The users of the platform can follow different influencers on the app, who will curate products of their choice as part of a collection in the virtual store. While the videos allow influencers to showcase their selections across categories, customers can purchase any product features on the videos without having to move away from the interface, facilitating a seamless content-to-commerce experience.
The interface, social.2Gud.com is currently live for mobile phones and looks a lot like the short video app TikTok with its swipe up or down feature icon placement and more. The social eCommerce startups leverage the user bases of social media platforms such as WhatsApp or traditional media platforms to build eCommerce solutions for their customers, which are more friendly and personalized. Flipkart believes that often consumers face trust and style deficits while shopping online.
Recommendations from an influencer play a critical role in helping the customer make a choice. “Influencers are changing the landscape of online retail and bringing greater opportunities for social commerce platforms in India. With millions of followers across the country, they have the potential to impact consumer's buying decisions,” said Chanakya Gupta, Head of 2GUD at Flipkart.
Flipkart said in a statement that social commerce accounts for up to 20% of the online retail market, which is expected to hit the $70 billion mark in the coming decade. While the social commerce feature is currently launched on the app, 2GUD plans to expand the feature to their website as well.
2GUD has targetted the nano and micro-influencers over brands and influencers that are well-recognised because the Flipkart refurbished app believes that the nano and micro-influencers have better engagement and connection with their followers.
2GUD - Refurbished & More
Since its inception in August 2018, 2GUD has sought to replace uncertainty and doubt with trust and clarity when it comes to shopping for refurbished goods. After all, refurnished products sold on 2GUD go through 47 quality checks by professionals. So, when users are considered to buy smartphones from 2GUD, users can rest assured that the camera, screen, battery performance, and even the fingerprint sensor have been inspected for adherence to the highest standards. Every refurbished product comes with a warranty promise of 3 to 12 months.
2GUD’s refurbished promise is threefold which are:
- Products that come with a 3 to 12-month warranty
- Products that are certified and graded by professionals
- A convenient 10-day return policy
2GUD - Target Audience
The new and improved 2GUD hype value platform is Flipkart's answer to the needs of around 200 million price-conscious customers across the country who prioritize value and affordability. So, whether it’s a fashion makeover or a flagship smartphone you’re looking for, shop on 2GUD for a pocket-friendly smooth, and hassle-free experience. With the help of 2GUD Flipkart wants to particularly tap value-conscious buyers across these geographies.
In 2019, the company decided to host fresh products across various segments like homes and electronics to attract value-conscious customers from smaller cities. It also aims to tap into the growing market of first-time internet users, particularly from tier 2 and tier 3 cities. The company has assured that the products will be 50% to 80% more affordable than other marketplaces depending on the certification of the product.
The company was also looking to onboard more than 100 sellers by the end of last August. Chanakya Gupta, the head of 2GUD said, “while Myntra and Jabong cater to the top half of the demographic selling premium branded merchandise, Flipkart targets the branded premium to mass market, 2GUD will be a notch lower. This is a key pivot for us as we are committed to building this as an independent brand.”
2GUD - Competitors
Since 2GUD social will leverage video content to sell products, it competes with sites like Meesho, Bulbul, and SimSim. Walmart-owned Flipkart is turning its refurbished goods portal 2GUD into an unbranded lifestyle and fashion platform that will compete with E-tailors like Paytm Mall and Snapdeal, as well as Chinese online apparel players such as Shein, AliExpress, and Club Factory.
FAQs
What is the 2GUD mobile app in Flipkart?
Flipkart announced the launch of social commerce on the 2GUD app in July, and launched the refurbished platform on August 22, 2018. This initiative initially served as an independent platform, which is currently merged with the Flipkart ecommerce website and comes under the Refurbished section of the website. 2GUD allows the ustomers to browse through refurbished products across varying niche and buy from them. It has also launched an uninterrupted video shopping experience, which are available from a network of a bunch of digital influencers across numerous categories like fashion trends, gadget reviews, beauty tips, and more.
How can I get 2GUD in Flipkart?
To make using 2GUD as simple as possible, Flipkart allows you to access it by gnig to its own website, under he Refurbished section and through the the 2GUD mobile app. All you have to do is use your Flipkart credentials to sign in or create a new Flipkart account, and then follow the on-screeen instructions to start yoru journey.
Is 2GUD trusted?
2gud is a very reliable option that you will get for refurbished products. It has the Fipkart trademark, and the products of 2GUD are all thoroughly checked and certified with warranty.
Who is the owner of 2GUD?
Flipkart owns 2GUD, which is now available on the Flipkart App and website.
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