Kapture CRM - A Single Platform to Manage the Sales and Service Teams

What do we as consumers want today? Only one thing, that the products and services that we avail should facilitate our tasks and activities in the most optimized format. And why not! When everything today is built and availed only with the sole motive of easing the process be it business or individual, this certainly feels the right philosophy to follow! One such software is Kapture CRM. Founded in the year 2014, by the Co-founders Sheshgiri Kamath ( CEO), Vikas Garg (CTO ), Pearl Tewari (VP), this is a software that helps enterprises manage their service and sales teams on one single platform.

Kapture CRM Highlights

Startup Name Kapture CRM
Headquarter Bangalore
Co-founders Sheshgiri Kamath, Vikas Garg & Pearl Tewari
Sector Cloud based SaaS CRM Software
Founded 2014
Parent Organization Adjetter Media Pvt. Ltd.
Website kapturecrm.com

About Kapture CRM and How it Works
Kapture CRM - Founders and Team
How was Kapture CRM Started
Kapture CRM - User Acquisition
Kapture CRM - Name, Tagline and Logo
Kapture CRM - Business Model and Revenue Model
Kapture CRM - Funding and Investors
Kapture CRM - Startup Challenges
Kapture CRM - Advisors and Mentors
Kapture CRM - Acquisitions & Mergers
Kapture CRM - Awards & Recognitions
Kapture CRM - Growth

About Kapture CRM and How it Works

Kapture CRM runs on a very simple vision which is to enable businesses to use software in a better and more efficient way and to be the number one productivity platform choice for enterprises. Kapture CRM helps enterprises manage their service and sales teams on one single platform. Being omnichannel, Kapture unifies operations seamlessly.

Kapture CRM Product Image
Kapture CRM Product Image

While the initial product was more focused on marketing, once they pivoted to the sales and service CRM model, thy witnessed great traction. They pivoted because the first product wasn't gaining traction and realized that sales is a larger problem to solve. In 2016 they launched the service cloud, which today is their fastest-growing product.

Kapture CRM Product Image
Kapture CRM Product Image

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Kapture CRM - Founders and Team

Sheshgiri Kamath, Vikas Garg and Pearl Tewari co-founded Kapture CRM. All the members of the founding team are passionate entrepreneurs.

Convincing the founding team was not tough since everyone was very clear about the need to be an entrepreneur. The time, idea and the team were right and we started up! - Sheshgiri says

Kapture CRM CEO Sheshgiri Kamath, is a commercial pilot from Cloud Dancer Aviation in Daytona, USA

Sheshgiri Kamath, CEO, Kapture CRM Founder
Sheshgiri Kamath, CEO, Kapture CRM

Vikas Garg  is the CTO of Kapture CRM. Vikas holds a BTech - CSE (Computer Science and Engineering )from IIT Guwahati.

Vikas Garg, CTO, Kapture CRM Fouder
Vikas Garg, CTO, Kapture CRM

Pearl Tewari, Vice President, Kapture CRM holds a bachelor’s degree in Business Administration from Punjab University and a Master’s degree in Business Administration from the University of Wales.

Pearl Tewari, co-founder, Kapture CRM Founder
Pearl Tewari, Vice President, Kapture CRM 

Regarding responsibilities, Vikas heads technology and the ops teams. Pearl takes care of Marketing & international sales while Sheshgiri works on business development and strategic initiatives.

Today Kapture CRM is a fast-growing team of 200 people. While they believe in transparency and empowerment of the people, they also look for smart people who are self-motivated and don't believe in micro-management. Majority of the leadership team today has grown internally from the grassroots

Kapture CRM Bangalore
Kapture CRM 

How was Kapture CRM Started

Sheshgiri ,Vikas and Pearl started Adjetter , a platform for offline marketing automation in 2011. While that product was well-received, it didn't take off the way it was expected to. However, their customers started loving the CRM interface that was bundled with the product, which led to the idea of starting Kapture CRM.

In 2014, Kapture launched as a standalone CRM. Today, 5 years, 500+ customers and 12 countries later, Kapture continues to be the preferred choice of growing enterprises looking for a transformational CRM experience.

Kapture CRM,Bangalore
Kapture CRM, Office Image

Kapture CRM - User Acquisition

The first 10 customers were the most difficult ones. They did a few free pilots, got some good feedback, but never got paid! That's when all of them argued and agreed not to do any Free POC's anymore. Their first customer was a real estate developer in Bangalore whom they had to chase for 3 months. Once they got on board, The Kapture team managed to sign up another 5 builders. And then, they tried their luck with medical devices companies and that scaled up pretty quickly! One of their strategies is going deep into a vertical and then getting a reference from existing customers. That's a better strategy due to the lower cost of customer acquisition as well

Kapture CRM's sales team is split across different channels. They have separate teams for inside sales, pre-sales, enterprise, international and channel sales. As said by Sheshgiri Channel strategy has helped them scale pretty well.

Today, we are partnered with the likes of Wipro, who helped us sign up customers that otherwise, we wouldn't be able to connect with - the Kapture CRM CEO quotes

They have a laser-sharp focus on the churn rate. They believe that for a SaaS platform to scale, churn rates have to be super low. Every lost customer is discussed, debated and worked on. This has made them a lot better as a product and definitely as a team.

They also don’t spend a lot on marketing. Their marketing efforts are more towards generating better content that helps potential customers understand their products better.

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This story is as simple as it gets. They looked for capture CRM as the original name, but it wasn't available hence they opted for 'Kapture'

Kapture CRM Logo
Kapture CRM Logo

Their first startup, Adjetter, was named so because they were looking to first aggregate airline and travel advertising inventories.

Kapture CRM - Business Model and Revenue Model

Kapture is a SaaS-based platform. Subscription revenue forms the bulk of their revenue. The packages are sufficiently priced in the range of 25-35 USD per user per month. They are currently profitable, thanks to a healthy gross margin and well-disciplined financial planning. Kapture CRM also boasts of a good retention rate. As Sheshgiri quotes,

Most of the customers start with one of our modules and then they grow with them across teams and products. Over 30% of our year on year revenue growth comes from the retained existing customers.

Kapture CRM - Funding and Investors

Kapture CRM raised a $200k angel round in 2014 and now they are planning on a fundraiser in the US in the next financial year

Kapture CRM - Startup Challenges

Signing up the first few clients in the US and international markets was a huge challenge. Being an overseas startup with no feet on street or brand recall, they struggled to get meetings. As a result, they tried emails, calls, LinkedIn and what not. However, they kept iterating. Today, 30% of the company's revenue comes from the US market and they hope to grow it to over 50% in 18 months.

Kapture CRM - Advisors and Mentors

The Kapture Team believes that their customers, partners, team members are their greatest mentors and advisors.

Kapture CRM - Acquisitions & Mergers

They acqu-hired 3 different startups with the view to get the right teams on board.

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Kapture CRM - Awards & Recognitions

Kapture CRM was part of the Google Launchpad Accelerator program.

Their biggest achievement has been the ability to shift enterprises from well established big name CRMs to Kapture CRM based on its product’s capabilities.

Kapture CRM - Growth

Kapture CRM  is headquartered in Bangalore with offices in Gurgaon, Mumbai, and Florida (USA). They work with 500+ customers across 12 countries. The average customer has 75 users and they have been profitable for the last two years. Some of their clients include Exxon Mobil, Sun Pharma, Bigbasket, Bahamas Paradise Cruise, Swiggy, Netmeds, Stanley Black and Decker. They have grown 200% in the last few years and 2019 has been extremely encouraging for the team

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About Chayanika Goswami

  • Assam
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