Lesics: Transforming Engineering Education Globally - A Journey of Quality Videos, and Strategic Growth

Lesics: Transforming Engineering Education Globally - A Journey of Quality Videos,  and Strategic Growth
Lesics Success Story

Lesics Engineers Pvt Ltd, founded by Sabin Mathew, is at the forefront of transforming global engineering education. With a dedicated team, Lesics provides quality online education to engineering students and professionals. The company's journey began a decade ago when Sabin identified a demand for high-quality engineering content on platforms like YouTube.

Lesics serves the intersection of technology and education. Initially known for providing cybersecurity solutions, Lesics recently expanded into the education sector by introducing its first robotics course. This move signifies a strategic entry into robotics, automation, and embedded system development education.

Embark on a journey through the narrative of Lesics, where we uncover the vision and mission that propels its existence, illuminate the key tools and software driving its operations, and shine a spotlight on its recognition and achievements.

Lesics -  Company Highlights

Startup Name Lesics Engineers Pvt. Ltd.
Headquarters Pune, Maharashtra, India
Sector EdTech
Founder Sabin Mathew
Founded 2014
Website lesics.com

Lesics - About
Lesics - Industry
Lesics - Founders and Team
Lesics - Startup Story
Lesics - Vision and Mission
Lesics - Logo
Lesics - Products/Services
Lesics - Business and Revenue Model
Lesics - Launching Company Strategies
Lesics - Customer Growth and Retention Strategies
Lesics - Challenges Faced
Lesics - Marketing Strategy
Lesics - Growth
Lesics - Funding
Lesics - Key Tools and Software
Lesics - Recognition and Achievements
Lesics - Competitors
Lesics - Future Plans

Lesics - About

Lesics Engineers Pvt Ltd provides quality online education to engineering students and professionals. It systematically teaches the concepts of engineering and also equips them with capabilities to meet the challenges in the industry.

Lesics - Industry

The founder of Lesics expresses the current reach of over 10 million people per month through the company's YouTube channel. Looking ahead, there is a vision to expand Lesics' presence on social media platforms such as LinkedIn and Instagram, aiming for a reach of 25 million people monthly within the next 5 years. Additionally, Lesics recently introduced its first robotics course, marking an entry into the field. In the paid course segment, the plan is to launch more than 20 courses covering robotics, automation, and embedded system development. The founder hopes to impact the lives of over 5000 engineers and students annually by leveraging Lesics' previous growth data and traffic conversion rates to the course website.

Lesics - Founders and Team

Sabin Mathew - Founder, Lesics
Sabin Mathew - Founder, Lesics

Sabin Mathew, the founder of the company, holds a Master's degree in Mechanical Engineering from IIT Delhi. The team, consisting of 18 members, is structured with two team leads overseeing three members each, while the remaining nine individuals work directly under the founder's supervision. In terms of the hiring process, the company follows a strategy of presenting candidates with challenging practical tests, and successful completion of this test significantly increases the likelihood of securing a job, with a success rate of 90%.

Lesics Founder and Team
Lesics Founder and Teams

Lesics - Startup Story

Sabin Mathew got the idea of the Lesics YouTube channel 10 years back when Mathew realized that a lot of bad-quality engineering videos were generating millions of views on YouTube. This was a clear case of a huge demand but no supply. He instantly started to make good quality engineering videos on YouTube and there was no stopping afterwards.

Lesics - Vision and Mission

Lesics wants to transform engineering education globally. It will focus on logical and conceptual engineering with more emphasis on live projects, which is the need of the hour for the rapidly expanding engineering job market.


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Lesics Logo
Lesics Logo

The term "Lesics" signifies the approach of learning engineering through the study of physics, combining "Learn," "Engineering," and "Physics" in its meaning.

Lesics - Products/Services

It provides good quality engineering educational videos. The USP of their video is that they are concept-oriented. The current engineering students fail as engineers because of a lack of conceptual knowledge. It focuses on student’s conceptual improvement and they keep on coming back to learn a new topic. 

Lesics - Business and Revenue Model

Lesics revenue mainly comes from AdSense revenue, course sales, and crowdfunding.


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Lesics - Launching Company Strategies

The initial few days of Lesics' YouTube channel were a struggle. Mathew didn’t have any money to promote it. I had to promote my YouTube videos via Facebook groups. He joined relevant Facebook groups and informed the other members regarding new YouTube educational videos that could be helpful for them. Luckily most of them liked the videos and they didn’t even realize that Sabin Mathew was promoting it. The first 100 subscribers came this way. After crossing 1000 subscribers, Sabin Mathew didn’t have to promote his videos this way. The views came automatically. 

Lesics - Customer Growth and Retention Strategies

The growth from 100 to 1000 subscribers for Lesics was entirely organic. The strategy involved continuous improvement in video quality with each release, focusing on a more engaging presentation and unconventional explanations for selected topics. The approach deliberately avoided textbook-style explanations and aimed to present more interesting video ideas to the audience. This concerted effort contributed to the organic growth of Lesics YouTube channel during that phase.

Lesics - Challenges Faced

The major challenge happened almost after two years of starting the company. Lesics AdSense revenue started to drop even though the view counts were increasing. Sabin Mathew immediately requested Lesics subscribers to help us on Patreon and it worked. Their help saved Lesics channel from death. The next challenge happened around two years back. During this period Lesics videos were not reaching the audience even though the content quality was good. Sabin Mathew overcame this issue by selecting more curiosity-oriented topics and presenting the video to achieve the maximum view duration.

Lesics - Growth

The founder of Lesics expresses the current reach of over 10 million people per month through the company's YouTube channel. Lesics recently introduced its first robotics course, marking an entry into the field. In the paid course segment, the plan is to launch more than 20 courses covering robotics, automation, and embedded system development. The founder hopes to impact the lives of over 5000 engineers and students annually by leveraging Lesics' previous growth data and traffic conversion rates to the course website.

Lesics - Marketing Strategy

Sabin Mathew markets his videos the organic way. My latest courses have integrated promotion inside the Lesics YouTube videos. Lesics courses are also able to get a good number of sales thanks to the reach of their YouTube videos.

Lesics - Key Tools and Software

 Lesics Utilizing a diverse range of software tools such as :

  • Blender
  • Da Vinci Resolve
  • After Effects
  • SolidWorks
  • Gazebo ROS2

Lesics -Recognition and Achievements

Here are the top achievements of Lesics:

  • Lesics have received two Golden Play button awards for crossing the 1 million subscribers mark in English and Hindi channels. 
  • Sabin Mathew was nominated for the best content creator award category in the Septimtius Awards 2022.

Lesics - Competitors

Some of the top competitors of Lesics include:

  • Skill Lync
  • iBrainBaby
  • Linktrust Education

Lesics -Future Plans

Lesics want to extend their free educational service to LinkedIn and Instagram as well. Sabin Mathew hopes he will be able to release more than 8 engineering courses in the next two years.

FAQs

Who is the founder of Lesics?

Sabin Mathew is the founder of Lesics.

What industries does Lesics serve?

Lesics serves the technology and education industries. The company's activities include cybersecurity solutions, as well as educational initiatives such as robotics courses.

What kind of courses do you offer on your website?

Lesics recently introduced its first robotics course, marking an entry into the field. The plan is to launch more than 20 courses covering robotics, automation, and embedded system development.

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