Do You Know Louis Vuitton Burns All Its Unsold Bags?

Niharika Kalyankar Niharika Kalyankar
Oct 8, 2021 5 min read
Do You Know Louis Vuitton Burns All Its Unsold Bags?

Louis Vuitton - The King of Clothing brands, was established in Paris nearly two centuries ago. Louis Vuitton is among the world's oldest and most successful luxury brands. It is one of the most prestigious labels in the world of luxury fashion.

Louis Vuitton, as an organization, is estimated to be worth nearly $30 billion, and its products are available all over the world. A huge boom occurred between 2006 and 2012 when it was named the most valuable luxury brand every year. A fashion powerhouse, Louis Vuitton is one of the most valuable brands in the world. Louis Vuitton products are handcrafted from high-quality materials and reflect the high-end side of fashion. It has a steep price point that makes it unaffordable for most people.

Louis Vuitton offers Luxury over price
Louis Vuitton Controversy
Louis Vuitton is not the only one to destroy products
Louis Vuitton destructive practices in not acceptable
Louis Vuitton refuses these allegations

Luxury brands Louis Vuitton burning unsold bags 

Louis Vuitton offers Luxury over price

Louis Vuitton Logo
Louis Vuitton Logo

Strong craftsmanship and distinguishing features make it easy to judge authenticity while Louis Vuitton replicas travel around the world. A handbag's authenticity can be determined at a glance.

Although replicas are available, real Louis Vuitton remains scarce. Because the originals are expensive and only available in a few locations, they are extremely hard to find. Being scarce creates a strong narrative because it results in desire. A simple wallet is transformed into a desirable commodity by creating a sense of scarcity. The high demand for rare items makes them even more desirable for people.

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Louis Vuitton Controversy

Every year, Louis Vuitton burns every unsold product to maintain exclusivity and high prices.

Even though there are three main reasons for this practice, it still seems odd to destroy so many products. Louis Vuitton products must continue to be rare and desired. Louis Vuitton, for starters, avoids sales at all costs – they rarely discount anything and want to ensure that 'everyone gets their products at the same price. So, instead of offering discounts, the brand disposes of unsold pieces by burning them.

To prevent stock malpractices, Louis Vuitton destroys unsold merchandise. Would-be fashion thieves would be deterred if they had a warehouse full of unsold and legacy merchandise.

Due to a 'duty drawback' law, Louis Vuitton specifically burns bags in the United States. Supposedly, duty payments can be reclaimed if an item is imported into the United States and then destroyed.

They are divisive and wasteful. Likewise, Louis Vuitton loses potential profits because the bags were a waste of time and effort. It's a price they are willing to pay for luxury.

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Louis Vuitton is not the only one to destroy products

Louis Vuitton bag
Louis Vuitton bag

Many other luxury brands follow Louis Vuitton's lead in this regard. Regardless of how absurd it may seem, there are real reasons for this practice, as we've explained.

Luxury brand Burberry destroyed 37 million dollars worth of goods in a single year in 2018. This drastic action was taken to "prevent it from falling into the wrong hands."

To qualify as high-end brands, these companies must maintain exclusivity in their product offerings. Customers will be let down if their products are readily available and sold at reduced prices.

Louis Vuitton destructive practices in not acceptable

Consumption soars as a result of this practice, and people are desperate to buy these products before they are destroyed.

As of 2019, the French government was determined to eliminate these destructive practices. Many of these luxury brands are based in France, and more specifically in Paris. This is one of France's most lucrative industries.

There is some debate as to whether the positives outweigh the negatives, however, Is it so bad if these products are disposed of in an environmentally friendly manner and the companies pay for the disposal?

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Louis Vuitton refuses these allegations

According to Louis Vuitton (at least in public), a product is either sold or discontinued at a set price. Everyone pays the same price for an item.

There are also private sales that are held for Louis Vuitton employees, which LVMH employees can occasionally attend.

Every two years, they'll gather all of the discontinued items in all sizes into a large warehouse and sell them to the employees for a very low price, even at cost! A dedicated team selects the items, which may have been out of print for years. But they'll continue to do so until they decide it's no longer worth it to do so any longer. As a result, they will be effectively destroyed!

Your goods will not flood the market and end up in places you don't like or that are bad for your image if you destroy the remaining stock.


Does Louis Vuitton have an outlet?

Louis Vuitton products are exclusively sold in Louis Vuitton stores and through Louis Vuitton official website.

Which country is Louis Vuitton cheapest?

Louis Vuitton is headquartered in Paris, France. The price of Louis Vuitton products are substantially cheaper in Paris.

When was Louis Vuitton founded?

Louis Vuitton was founded in 1854 by Louis Vuitton in Paris, France.

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