Every business wants to get a diverse range of growth opportunities. Expanding overseas and seeking international growth is always a temptation for businesses. Ambitious entrepreneurs are always keen to grow globally. International expansion is a huge opportunity for SaaS businesses. Thus, getting foreign clients becomes the need of businesses for this important stage of business growth.
Here are insights shared by entrepreneurs in SaaS business on how they grabbed their foreign clients. Read to know more.
Shayak Mazumder, Co-founder, Eunimart
Most people would advise performance marketing to break into foreign markets. I believe that going for a catch-all GTM model is a sure-shot recipe for disaster. What's important is to identify the type of users who will find value in the platform. In our case, we realized that our users are b2b businesses, and this is a very concentrated cohort. Performance marketing would mean 92% junk leads. As such, we opted for a mix of content, product-led growth, and channel partnerships. These channels have proved to be extremely effective for us and have led to our growth exponentially.
Robin Das, CEO of Brandintelle
Here are certain things you should try to grab foreign clients
- Invest in a PR agency
- Invest in a great website design
- Invest in SEO
- Build founder and company reputation on LinkedIn
Pramod Gummaraj, CEO, Aprecomm
Aprecomm products are B2B. Our target customers are Wi-Fi OEMs (original equipment manufacturers) and Internet Service Providers. Conferences like Wi-Fi Now and WBA were extremely useful to grab the attention of Wi-Fi OEMs and ISPs (Internet Service Providers). Press Releases using these channels are also quite effective. And there is no better marketing tool than Word of Mouth Marketing. The CXO of the Business we work with highly appreciated our product and they have in turn helped us to gain more customers.
Arjun Gupta, Founder, Courseplay
Word of mouth worked the best for us at Courseplay. We would ask our existing clients if they could refer any business to us and that worked the best to close international clients while we were a much smaller company.
Shreyan Gandhi - Director and Co-founder, Comket Solutions
To be honest, there isn’t one single channel that has performed the best, it was a culmination of efforts on various platforms that enabled us to expand to foreign clients. We used the LinkedIn search feature to look for prospects. Twitter & Quora are other platforms that helped us. Attending international webinars. Like I said there was no one channel that worked best.
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