What is Medium? | How to Use Medium to Boost Your Business?

What is Medium? | How to Use Medium to Boost Your Business?

Blogs often help set your business apart from your competitors. They bring out a uniqueness that differentiates them from others. It is mainly like a diary where you share what's going on with your business and its new products and services. These insights can be available through blogs in front of your customers and potential customers. Through blogs, you can increase the traffic to your website, which can lead to an increase in your sales. There are several blog hosting platforms out there. Among all, one of them is Medium.

Medium is a blog hosting platform, which lets both amateur and professional writers and publications publish their work. Launched in August 2012 by Evan Williams, Medium is an apt example of social journalism, and a wonderful platform to read and write important stories because everyone has a story. Medium for business can be an appealing playground for adventurous marketers looking for new ways to associate their brand with great content.

In this article, we will talk about Medium and how it can be used for business. So let's get started.

What Is Medium?
How Medium Works?
How to Use Medium for Business?
How to Integrate Your Medium Blog Into Your Website?
Medium Membership
Industries Which Can Benefit From Using Medium

What Is Medium?

As already said, Medium is a kind of online newspaper or magazine. It is an online publishing platform. Anyone can use it for free and start writing their journey or start their journey of writing. Mostly, people use it as a casual blog to write about their everyday thoughts. Many people like to write consistently whereas many people just write on particular topics on particular occasions.

How Medium Works?

Just like other social media, people can react to your content by liking it, however, it is called 'Recommend' in Medium’s world. When people recommend your content, Medium starts showing it on others' feeds. Moreover, people can comment on your content to ask for any query or to appreciate it. One can choose to follow other writers and read their content on Medium. As it is all free, they have a good amount of visitors per month.

On average, Medium has somewhere between 85 to 100 million users per month, which is a big number. Unlike other platforms, Medium lets you reach new readers too, who otherwise wouldn’t even know you exist. As per the 2021 reports, the website had an average of over 182 million monthly visitors in the first 6 months of 2021.

Some other great features of Medium include connecting to your Twitter or Facebook followers automatically so that they can read your content. Moreover, Medium lets you import your content from other platforms too. One of the best features Medium provides is the stats of your content. It not only tells you how many read your content, but how many made it to the end and how much average time it took them to read your content.

How to Use Medium for Business?

Medium is an amazing platform that lets you reach a huge audience, and thus it can be used profitably for your business. Let's have a look at how to use Medium to drive traffic to your website.


Get yourself discovered by other people who might be interested in your content. The medium can show your content on the feed of anyone who might like your writings. When people will know about you, they would want to know about your product or service.

Drive Traffic to Your Website

Provide a link to your website in your profile and divert some traffic. Because of your good content, some people might get converted into your customers. Just stick to your niche and write great content.

Research the Trend

You can use Medium to research the trends in the market. Just keep reading the blogs and be updated. You might think that this could be done via Facebook or other popular social media, but if your product is related to writing, then Medium is the best. You can use Medium to connect with the writer's community and observe them. It will help you to become a better writer in the future.

Form of Side Income

If you are new to the startup world, also a good writer and want to have a side income, then Medium is just perfect for you.
Join the Medium Partner Program. With this, you can earn from your blogs. However, you will have to pay some money before entering this program. The Medium Partner Program works with people who love your content and clap for you. To avail of the clap feature, they have to pay some money. Medium pays you whenever someone claps. So, yes, you can earn from Medium blogs.

Easy to Set Up

Unlike other platforms, Medium does not include any typical features. You can easily make a blog and publish it. All you want to know about is good writing. You don’t even have to add any plugins, neither you have the option to do so. Therefore, you don’t have to hire someone to set up a Medium blog if you want to.

How to Integrate Your Medium Blog Into Your Website?

Although there are many tools available out there that can help you to integrate your Medium blog into your website. Here, we are guiding you with SociableKit. We believe, the process of other tools will be much similar to theirs.

  • Create a free SociableKIT account and log in.
  • Click the “+ Create SociableKIT Solution” button in the upper right corner of the dashboard.
  • Enter the name of your Medium feed.
  • Select “Medium Publication Feed” on the drop-down.
  • Enter your Medium publication feed ID.
  • Click the “Proceed” button and design your feed as you like.
  • Click the “Embed on Website” button in the upper right corner of the dashboard.
  • On the pop-up, click the “Copy Code” button.
  • Paste the embed code

Medium Membership

Medium offers users subscriptions from $5 (monthly) to $50 (yearly). With the subscription, the customer gets to access exclusive content, audio narrations of popular stories and an improved bookmark section.

Industries Which Can Benefit From Using Medium

The industries or niches where a Medium is a great tool for success are:-

  • Life Lessons
  • Business
  • Entrepreneurship
  • Startups
  • Culture
  • Technology
  • Politics


The Medium can be used in many other ways than hobby writing. Even the best thing about business is that marketing is limited by nothing. You can market from anything, anywhere. Blogs are a good option to interact with your customers, try creating a medium blog today and talk about your business and its products and services.


What is Medium?

Medium is an online publishing platform. Anyone can use it for free and start writing their journey or start their journey of writing.

How to create a medium account for business?

To get started, you'll need to sign up for a Medium account using Twitter, Facebook, Google or your email address. Sign up for your Medium account.

Is the medium partner program free?

You make money writing on Medium through Medium's Partner Program. It's free to join, and the process is straightforward.

Must have tools for startups - Recommended by StartupTalky

Read more