Petpooja: Success Story of India's No.1 Restaurant Management Software

Petpooja: Success Story of India's No.1 Restaurant Management Software
PetPooja Logo

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The relationship of Indians with their food is intimate. The food here in India is an emotion that also reflects the country's culture and its personality. One can be amazed by the vast variety of food items India has to offer as each State has its version of edible items.

Indian culture beholds the extensive and rich food culture as well. Due to the infusion of a wide list of delicacies, the concept of the restaurant business has also taken over all of India. Today, we have thousands of food chains, hotels, and restaurants offering numerous different dishes based on a variety of cuisines.

While food is not only limited to India but is an important aspect in most countries. The food business has widely become popular in almost all parts of the country. To help with this restaurant business some companies manage and help organize unorganized food and beverage sectors.

Petpooja is one such company that offers restaurant management software for the F&B retail market. The company was founded in 2011 and is headquartered in Ahmedabad, Gujarat.

Discover more about Petpooja's startup story, how it works, industry details, founder, competitors, challenges faced, and future plans.

Petpooja - Company Highlights

Headquarters Ahmedabad, Gujarat
Sector IT services
Founder Parthiv Patel and Apurv Patel
Founded 2011
Legal Name Prayosha Food Services Pvt. Ltd.
Valuation $35.8 million (2021)
Revenue $126 million
Total Funding Raised $8.9 million

Petpooja - About and How it works?
Petpooja - Industry details
Petpooja - Founders
Petpooja - Startup Story
Petpooja - Mission and Vision
Petpooja - Name, Tagline, and Logo
Petpooja - Business Model
Petpooja - Revenue Model
Petpooja - Funding, and Investors
Petpooja - Growth
Petpooja - Advertisements and Social Media Campaigns
Petpooja - Competitors
Petpooja - Future Plans

Petpooja - About and How it works?

The lack of appropriate technology in the F&B sector is what motivated the founders of Petpooja to come up with one of the top restaurant management software to help give them a smooth experience management experience.

Petpooja is the leading next-generation PoS platform for the F&B industry. The company's legal name is Prayosha Food Services Pvt. Ltd.

Its PoS system runs all of its client's operations smoothly, allowing its customers to focus on other functions to further expand its restaurant business. The company has over 35,000 clients across India, the UAE, and South Africa.

The PoS system of Petpooja involves a billing system, inventory management system, reporting, customizable menus, CRM, and online ordering.

Petpooja flatters itself to be present in more than 140 cities not only in India but also in UAE. It has employed more than 750 people across the globe.

The Petpooja platform processes over 200,000 invoices each day and receives over 50,00,000 API requests every day. The platform is independent of the operating system (Windows, Mac, or Linux) and the browser. Node.JS, Python, PHP, Adobe, MySql, MongoDB, SqlLight, and ReactJS are among the technologies used on the platform.

Petpooja works with companies and organizations like Dunzo, IIFL,  Bank, PayTM, HDFC NPCI, Zomato, and Swiggy, and by partnering with around 300+ restaurants.

Petpooja - Industry details

The worldwide food and beverage industry is predicted to rise at a compound annual growth rate (CAGR) of 9.7% from $5,817.4 billion in 2021 to $6,383.49 billion in 2022. The food and beverage industry is predicted to increase at an 8.7% CAGR to $8,905.5 billion in 2026.

With this increased rate there could be exponential growth for cloud-based restaurant management platforms like Petpooja, which provide operational needs to any kind of F&B outlet.

Petpooja - Founders

Petpooja is founded by Parthiv Patel and Apurv Patel.

Apurv Patel (left) & Parthiv Patel (right)

Apurv Patel

Apurv Patel is the Co-founder and CSO of Petpooja. He has a degree in B.E degree in Electronics & Communication from Sardar Patel University. Before founding Petpooja, Apurv worked in many organizations by engaging himself in different roles. He started out working as an Executive Assistant at Claris Lifescience, then working as a Business Analyst at Elitecore Technologies, etc. Apurv Patel is a people person and always advises to remain ethical and transparent while doing business.

Parthiv Patel

Parthiv Patel laid the foundation stone of Petpooja along with his friend Apurv Patel. Prior to beginning the journey of Petpooja, Parthiv has been associated with many companies. To be precise, he began his career as a Senior Project Engineer at Wipro Technologies to then worked as an Associate Vice President at GVFL.

PetPooja - Startup Story

The founders of Petpooja - Apurv Patel and Parthiv Patel started Petpooja with the mindset of making the unorganized sector of the F&B industry into a more systematic and methodical sector. The due were school friends, who reunited one single day to end up discussing their love for food in Ahmedabad city. This is one of the biggest reasons before starting Petpooja.

In the initial days of Petpooja in 2011, it started as a delivery service for corporations and multinational corporations. They served as a go-between for its partner restaurants to deliver huge bulk orders of corporate meals. Within two years, Petpooja made considerable progress by servicing over 200 corporate clients in Ahmedabad and partnering with 300+ eateries.

During the delivery process, the duo realized that they had to put a lot of effort to carry out the process, which involved orders, constant follow-ups, inventory and orders and bills, and a lot more other things. Keeping up with the pace of manually taking orders is what pushed the founders to take appropriate technological help. They sought to automate the monotonous and repetitive processes, giving the restaurant owner more time to focus on customer care and business success.

After pitching the idea of embracing Petpooja Point-of-Sale (PoS) software, the company raised its funds and achieved a positive outcome. It grew from a two-member team to over 200 employees in 2019. Gradually, the company upgraded its software by adding features like Kiosk, AI-enabled software, and FoodBot, which is a Robot that does the serving chores of a waiter in a restaurant.

PetPooja - Mission and Vision

The mission of Petpooja says, "Our mission is to be the go-to Operating System for all F&B retail across the world"

The company relies on four philosophical visions:

  • Pricing
  • Simplicity
  • Innovation
  • Support

Petpooja's logo is the company's name itself.

PetPooja - Business Model

The business model of Petpooja can be said to have a B2B2C model. Since Petpooja provides restaurant management software solutions to a majority of restaurant business owners, it offers a complete product or service transaction process. The business model of the company allows mutually beneficial service or product delivery channels through its PoS system.

Petpooja operates its business by offering PoS systems that have a complete system for an online operation that eases the operations of many restaurant owners. The services include -

  • Billing system - Deskstop billing software allows the customers to manage high-order bills in a smooth manner. The software is operational on any device, be it a laptop, desktop, tabs, or any touchscreen electronic device.
  • Inventory Management Software - This software by Petpooja allows customers to manage their entire restaurant stock such as raw materials to even monitor semi-prepared items on the kitchen module system. Petpooja inventory app gives its clients the liberty to keep their stock list updated in a matter of minutes and automatically sync all the data to Petpooja's cloud.
  • Reporting - Whether it is tax, an email report, a cancellation report, or other bill reports are all stored under the simplified reporting dashboard to give its customers a glance at important reports in one place.
  • Menu Card Dashboard - Petpooja also gives the liberty to its clients to add their restaurant menus. The feature also allows them to customize as per their food items' availability. In addition to this, it also has special notes for the restaurant owner's customers to allow them to give special instructions.
  • CRM - This service by Petpooja allows its clients to engage and track their loyal customers to help build healthy relationships. Petpooja’s Feedback Management System lets its clients collect feedback and other suggestions from their customers either through SMS links, QR codes, or using tablets or mobile phones.
  • Online order integration - The PoS of Petpooja offers seamless online order management. Companies like Zomato, Swiggy, and Amazon use Petpooja's online order management system.

Apart from offering this above-mentioned software, Petpooja also gives the option to add features to its client's existing PoS system. The Petpooja App marketplace further optimizes its clients' PoS system with special apps and other services.

Besides, Petpooja has other tech products like Waiter Calling Device, Captain App, and Tvito: the marketing app.

Petpooja PoS system is widely being used by F&B outlets like Fine Dine, Cloud Kitchens, Bakery, Bar, Canteens, Food courts, Pizza shops, Cafes, and other large chains.

PetPooja - Revenue Model

After relaunching with the PoS system, Petpooja gained a good amount of revenue. With a new approach to the business model, Petpooja slowly picked up the race and built its business into a more scalable one. The initial years for Petpooja were tough but now the company has made a total revenue of $126 million.

The two streams from which Petpooja generates its income are:

  • Petpooja App Marketplace by offering add-on features and other integrations.
  • Through online and credit card transactions.

PetPooja - Funding, and Investors

Petpooja has received $8.9 million in investment over three rounds. Their most recent funding came from a Series B round on November 15, 2021. The company is supported by five investors. The most recent investors are GVFL and Mayur Desai.

Date Funding round Lead Investors Funds raised
November 15, 2021 SERIES B Aroa Ventures $4.5 million
February 10, 2020 SERIES A Udaan $140 million
November 16, 2019 SEED Round Trustroots $2.4 million

PetPooja - Growth

The growth of Petpooja can be said to be commendable as the company today works closely with big companies like Havmor, Jumboking, Apsara, TGIF, The Beer Cafe, Thalappakatti, and many more. From starting as a delivery service to now climbing to offering innovative software services to various businesses, Petpooja has come a long way.

Presently, the company has a strong and expanding family of more than 800 people, and it has begun scaling its operations overseas as well. The $4.5 million Series-B fundraising recently will help the company to pursue its ambition to disrupt the restaurant-tech enterprise and enhance the efficiency of all eateries and F&B models.

During the pandemic, Petpooja came up with unique features to help many businesses, which were shut down due to lockdown in 2020. The company came up with ideas to help businesses recover from the pandemic and cope with losses in a more useful way. It launched robust features such as Scan-Order-Pay, Voice-ordering Kiosk, Petpooja Restaurant Analytics Insights, SMS service, Online Order Reconciliation, Suppliers Hub, etc.

PetPooja - Advertisements and Social Media Campaigns

Petpooja has its own App called Tvito, which is a marketing app designed for restaurant owners to help them create social-media-worthy pictures. The mobile app - Tvito offers 50,000+ designs, 20+ cuisines, and vast options for content creation to promote any restaurant business.

To promote the launch of Tvito, Petpooja posted a video showcasing the various features of Tvito on its YouTube Channel.

PetPooja - Competitors

Some of the competitors of Petpooja are:

  • Repeat App
  • myHQ
  • FoodDocs
  • POSist
  • SlickPOS
  • Toast
  • Urban Piper
  • Vend POS
  • LimeTray Restuarant POS
  • GloriaFood

PetPooja - Future Plans

Petpooja's main aim is to become the country's one-stop solution for an operating system for all F&B outlets across the world. The company's innovative and smart products and services have made them one of the leading PoS software companies in the country today.


When was Petpooja founded?

PetPooja was founded in 2011.

Who is the founder of Petpooja?

The founder of PetPooja is Parthiv Patel.

Where is the headquarters of Petpooja?

PetPooja is headquartered in Ahmedabad, Gujrat.

Does Petpooja serve only in India?

No, the services of PetPooja are available in UAE & South Africa as well.

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