Wellnessmonk - An Online Platform for All Health and Wellness Products

Wellnessmonk - Startup Success Story

Startup Name Wellnessmonk
Headquarter Kanpur
Founder Gyaan Dixit
Sector E-Pharmacy
Founded 2017
Parent organization Dreamz Nutrition & Pharmaceutical Private Limited

Wellnessmonk - Introduction
Wellnessmonk - Industry Details
Wellnessmonk- Founder
Wellnessmonk - Product
Wellnessmonk - The Idea and Starting Up
Wellnessmonk - Name and Logo
Wellnessmonk - Customer Acquisition
Wellnessmonk - Funding
Wellnessmonk - Revenue Model
Wellnessmonk- Challenges
Wellnessmonk - Competitors
Wellnessmonk - Achievements
Wellnessmonk- Technology Used
Wellnessmonk - Work Culture
Wellnessmonk - Future Plans
Wellnessmonk - Founder's Advice

Wellnessmonk - Introduction

E-commerce sector is growing exponentially. From daily used FMCG products to electronics, from clothes to valuables like gold or diamond, everything is available online. And now, all thanks to the e-pharmacy platforms, even medicines are available online easily. While over the counter medicines can be ordered without any prescription, for other medications, one just has to upload the prescription and order the medicines.

Owing to the e-pharmacy platforms, world-class medicine and health care products have now become easily available across the country. With this very aim of delivering quality healthcare products to every possible nook and corner of the country, Wellnessmonk was founded in the year 2017. The company was earlier known as 'Pharmacyonnet', but the name was changed to 'Wellnessmonk' in 2019. Now the company sells a wide range of products for healthcare, wellness, personal care, mother and baby care and even household products like groceries, beverages and snacks.

Read More: How e-commerce sites make money

Wellnessmonk - Industry Details

With mobile and internet services being available across the country even in many remote places, the Government of India is taking many e-health initiatives like online medical consultation and facility for exchange of patient information pan-India. Owing to such initiatives, growing health awareness and people becoming more and more accustomed to online shopping, the e-pharmacy segment is growing fast.

India currently has over 850,000 independent pharmacy retail stores that are able to meet only 60% of the total domestic therapeutic demand. These traditional Brick and Mortar retail pharmacies are currently responsible for 99% of the pharmaceutical sales annually with online pharmacy contributing to only 1% of the total therapeutic sales.

The e-pharmacy segment is expected to see a growth of 20% CAGR and cross the $3 billion mark by 2024.

Wellnessmonk - Founder

Gyaan Dixit is the founder of Wellnessmonk. He has completed MBA from Pune and started working at a reputed pharmaceutical company. In 2014, he quit his job and started Dreamz Nutrition & Pharmaceuticals Pvt. Ltd (DNPL) along with his elder brother who had a good experience in pharmaceuticals & Nutrition. Today DNPL turnover is around Rs.12 million and manufactures 22 products among which AgeDeifier is the hot selling cake.

Wondering how I could provide the best of products to everyone living in India & what can I do to make healthcare retailing more advance and approachable, my quest led the way to wellnessmonk.com in the year 2017,” asserts Gyaan

Wellnessmonk - Product

Wellnessmonk is an online healthcare store where a wide range of health-related products are available. The site delivers over 10,000 products including organic grocery, imported & gourmet food items, household items, mother & baby range, personal care products for men & women, wellness items related to sports & fitness, health supplements, anti-aging products and variety of herbal & organic products. The delivery is available pan India and it is working towards reaching to the remotest areas of the country.  

So why to queue up outside shops when you can avail all your medications & health products, with a click, sitting at home and that too loaded with exciting offers & amazing discounts.

Wellnessmonk - The Idea and Starting Up

The idea struck Gyaan, while he was working on his own venture Dreamz Nutrition and Pharmaceuticals Pvt. Ltd. with his brother Gaurav Dixit. It was his vision to provide healthcare products to the remotest areas of the country. He wanted to provide the facility where one can provide for the healthcare needs of his loved ones even when he is not near them.  

The idea behind wellnessmonk.com is to bridge this gap by providing you a hassle-free solution to look after your family & friends and give you a sigh of relief even when you are far from them.

Read More: HealthifyMe - Story, Founder, Business Model, Funding, Career, News

Being a one stop platform for all wellness related products, the company is named Wellnessmonk.

However, earlier the company was known as Pharmacyonnet. It was named Wellnessmonk in 2019.

Wellnessmonk Logo

Wellnessmonk - Customer Acquisition

As an e-platform, Wellnessmonk acquires customers online.

As we deal in Health & Wellness, our target audience is everyone. From a newborn to the senior person we deal in each and every segment of health.

Wellnessmonk - Funding

Wellnessmonk is bootstrapped currently. However, it is planning to start its marketing cell to handle funding and association related matters, as it requires more fund for executing future plans and for promotions and endorsements.

Wellnessmonk - Revenue Model

Wellnessmonk generates revenue by applying marketplace fee on every order.    

Wellnessmonk - Challenges

‘Never Quit’ is the mantra that Gyaan follows while taking up challenges. According to Gyaan, doing business in India is still a hard nut to crack. Being an honest and loyal business is even tougher. It is depressing to see the wrong business getting more benefits than the deserving one. But still fighting against all the odds and finding the way towards the destination is always what the Wellnessmonk team is working for. Forming a team having adequate skills was one of the major challenges faced by the company.

My inspiration is the people & family associated with us & when we see so much responsibility on us we always try to fight much harder with all the positive approach.

Read More: ImpactGuru - Making Healthcare accessible with Crowdfunding

Wellnessmonk - Competitors

Some competitors of Wellnessmonk are Netmeds, 1 mg, Practo, BookMeds, Yodawy, SmartMedics, WeChemist, BrownPacket, PharmEasy, Myra Medicines, HeyCare and MedPlusMart

As said by Gyaan, there are many online platforms that are selling everything and trying to attract consumers with impractical discounts and offers. But his aim is to build Wellnessmonk as a specialized brand for healthcare products.

The company is working towards incorporating imported and revolutionary healthcare products into the portal, which will surely give it an edge over the competitors.

Now we are like a supermarket or say Super pharmacy where you can buy everything related to health. If we find something which is good for health then we definitely go for that.

Wellnessmonk - Achievements

Wellnessmonk is currently dealing in over 10,000+ verified & trusted health products and has created a customer base of more than 80,000 customers in a short period of time.  Also it has over 200 vendors pan India to supply products.

The company is registered with national & international standards. Besides, the company has acquired licenses from bodies such as Food & drug authorities, FSSAI and ISO. Also the startup is recognised by Start-Up India, Food safety & standardization authority, Import export council & International Standardization.

Wellnessmonk - Technology Used

Wellnessmonk is a 100% technology-driven startup, having its virtual private servers. For security and performance, the company works with CDN around the globe. For online marketing, it uses email marketing, surveys & Analytics. The company has its own designed 100% customized information system and in-house uses Trello. Besides at the end to end chain, it uses Google, Yahoo, Bing, Amazon, Bluehost, Cloudflare, Survey Monkey, Mail Chimp, Facebook, Pinterest, etc.    

Read More: Netmeds: With the experience of more than 100 years

Wellnessmonk - Work Culture

According to Gyaan, well-disciplined & focused work culture is the most crucial factors for healthy working. At Wellnessmonk, utmost care is taken to have a positive environment, good lighting & seating arrangements, proper desks & personal space for the employees.  

Besides, it conducts regular group discussions & debated to bring the best out of the employees. To keep the employees motivated the company also organizes surprise treats and socializing on every small achievement. Awards & applaud are given to employees on every breakthrough performance.  

Perseverance, skills & loyalty are major parameters on which we judge any candidate, but it is also a fact that you can’t get 100% desirable candidates. It’s important to give an opportunity to the most appealing candidate than wait for the right one.

Wellnessmonk- Future Plans

Wellnessmonk's future plans include -

  • Opening storefronts for the offline market by the mid of 2020.
  • Start manufacturing of generic, branded & herbal medicines.
  • Starting prescription medicine service based on pin codes.
  • Starting a free of cost service where the customers can find their nearby doctor based on pin codes.
Our strategy is to sync the existing health segment & became the biggest platform for selling health products online in India.

Wellnessmonk- Founder's Advice

Invest time in making not just the product but a brand. A brand is what helps you earn a winning difference in the heart of customers. For efficient brand positioning, you need to give what is never given before i.e. the best ever quality.
Wellnessmonk Website
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