Startup Pivot Story of Positively Perfect: A Unique Gifting Startup

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Jeenal Jain

Nov 20, 2021 — 3 min read

Startup Pivot of Positively Perfect

This article is contributed by the founder of Positively Perfect, Nidhi Jain Seth. Positively Perfect is a part of Pinnacle - The most creative brand setting a precedent of innovation & recognizing milestones on a massive scale.

Positively Perfect is not just a simple gifting startup, it aims to reclaim the true meaning and power of gifts. To elevate their status to more than ‘ just things’. The startup is constantly innovating and adding new products a common thread that every Positively Perfect should inspire and motivate people to become a better version of themselves. Be it the Life Circle Wall Arts, Affirmation Frames, Inspirational Cubes, or Unstoppable series. Every collection has a story to tell and connects to a different audience.

What started with just Inspirational & Devotional Gifts, entered a major turning point in 2020 with the addition of Epically Games for Children. Let's see what the founder, Ms. Nidhi, has got to say on the startup pivot of Positively Perfect.

What was your initial Idea which got pivoted and what do you do now?

Positively Perfect is inspired by my own (Nidhi Jain Seth) Life story. I struggled with my health for almost 10 years with multiple hospitalizations, multiple procedures, and surgeries, but what kept my spirits high was the unconditional support of my family and the Power of Positive Words. The Books I read and heard, the seminars I attended made sure that I was always in a positive state of mind no matter what was going on all around me. And therefore, I made it my mission to use my skills as a product designer to bring the power of the words in beautiful products that people can use as a gift. Not just personal gifts you give to your best friends and loved ones but Promotional gifts brands can give to their employees and customers and bring positivity and change in their lives. One small message at a time.

We started with just Inspirational Gifts and Devotional Gifts, but a major turning point came last year with the addition of Epically Games for Children. Not just any games but games that make them a better version of themselves. Games that connect them to our Indian roots and culture. Games that teach them essential life skills about money. And I am so happy that we have launched these games in collaboration with India's leading mythologist Devdutt Pattanaik.

What were a few metrics you were tracking that showed pivoting is needed? Were you convinced that the new vision is going to work for sure?

I am a big believer in metrics and numbers, but when it comes to a new product or new category launch, I only go by my inner voice and create what I love. And if the customers also love the product, it stays, or we remove the product from our collection. I truly believe the more connected you are to the market and your customers, the more confident and clearer your inner voice becomes. When you launch a new product, no one knows for sure what will happen, how the market will react, especially as a startup. So you do the next best thing. Launch on a shoestring budget and work your way up. Even while I believe in my inner voice, I am never 100% sure of success. And the good thing is I know nothing in life is 100%. So it all works out.

How did you communicate with the whole team about pivoting the startup?

I am truly blessed to have an amazing team that is always ready to adapt and change and move with the flow. It's a part of our culture. Over the years, we have earned each other's trust. We are constantly innovating and adding new products at Positively Perfect with a common thread that every Positively Perfect should inspire and motivate people to become a better version of themselves. Be it our Life Circle Wall Arts, Affirmation Frames, Inspirational Cubes, or Unstoppable series. Every collection has a story to tell and connects to a different audience.

Also Read: Best Gift Shop Business Ideas | Tips For Gift Shops