Shikhar Dhawan’s Brand Endorsements: A Look at His Top Partnerships

Shikhar Dhawan is well-known as 'Gabbar' in the cricketing world and is not just a cricketer on the field but also a marketing favourite. But what makes Shikhar Dhawan a perfect choice for brands?

It’s simple: he’s honest, relatable, and shows authenticity. Whether he is going beyond boundaries or portraying his perfect smile in ads, Dhawan’s charm captures millions of cricket fans worldwide.

In 2025, Dhawan shined as a brand ambassador, partnering with top-notch brands. Are you curious about which brands have teamed up with this cricketing icon and how they’ve tapped into his magnetic persona? Let’s take a closer look at his top endorsements this year.

ICC Champions Trophy 2025
TRACTOR WALA
CREX
1xBat Sporting Lines
QUE Eyewear
TagZ Foods
Nveda 
MyTeam11
Svish
MotoGP India
AloFrut 
Ramsons Perfume 
Dream11
boAt
Alcis Sports 
Emami
GS Caltex
Vedantu 
Jio Cinema
Ikeda LTD
Amazon MX Player

List of Shikhar Dhawan's Brand Endorsements

From sports and lifestyle to tech and so on, Dhawan’s recent endorsements showcase his versatility and widespread popularity. Let’s take a closer look at why brands are lining up to work with him and the exciting partnerships he’s nailed this year:

ICC Champions Trophy 2025

Highlighting his esteemed position in international cricket, Shikhar Dhawan was named the official ambassador for the ICC Champions Trophy 2025. His stellar record in the tournament, being India's highest run-scorer with 701 runs, makes this association particularly fitting. 

Dhawan expressed his enthusiasm, stating, "Some of my most cherished cricketing memories come from playing in the Champions Trophy, and I'm thrilled to be a part of ICC Champions Trophy 2025 as an ambassador."

TRACTOR WALA

In a strategic move, he collaborated with TRACTOR WALA as both a partner and brand ambassador. This collaboration announced recently, showcases his interest in the agricultural sector and commitment to supporting farming communities.

CREX

In the digital realm, Dhawan joined hands with CREX, a comprehensive cricket exchange platform, as their brand ambassador. This collaboration emphasizes his dedication to enhancing fan engagement and promoting cricket analytics. ​

1xBat Sporting Lines

Shikhar Dhawan has joined forces with 1xBat Sporting Lines, a brand that’s making waves in the world of cricketing gear, apparel, and accessories. This partnership is about taking the game to the next level, whether you’re a seasoned pro or just starting.

1xBat Sporting Lines is all about innovation and quality. Dhawan has contributed to 1xBat Sporting Lines' popularity among cricket players and fans. He is popularly known for his incredible talent and passion for the sport, Dhawan’s endorsement is a seal of approval that this gear is top-notch.

QUE Eyewear

Expanding his portfolio, Dhawan invested in and became the brand ambassador for QUE, an innovative eyewear brand. This partnership reflects his interest in fashion and lifestyle, showcasing his multifaceted personality.

TagZ Foods

In the FMCG sector, Dhawan became the face of TagZ Foods, a brand known for its range of popped potato chips and gourmet dips. His association with TagZ Foods aligns with his image of endorsing healthier snack alternatives, resonating with the brand's target audience.

Reliance Acquires TagZ Foods for INR 28 Crore

Reliance acquires TagZ Foods for INR 28 crore, marking a strategic expansion into the FMCG snack segment with this promising food brand.

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Nveda 

Dhawan has also teamed up with Nveda, a health and wellness brand that specializes in natural supplements and organic products. His collaboration focuses on promoting a balanced and healthy lifestyle through scientifically backed nutrition.

The campaign highlights the importance of daily wellness, fitness, and immune support, aligning perfectly with Dhawan’s commitment to health and performance.

MyTeam11

Indian cricketer Shikhar Dhawan was appointed as their brand ambassador for MyTeam11, a prominent fantasy sports platform in India. In this role, Dhawan featured in several promotional campaigns focused on improving user engagement and expanding the platform's reach among sports enthusiasts.

Svish

Demonstrating his versatility, Dhawan ventured into the personal hygiene sector by partnering with Svish. This collaboration underscores his commitment to promoting innovative hygiene solutions, reflecting his adaptability on and off the field.

MotoGP India

In a move that excited motorsport enthusiasts, Shikhar Dhawan was appointed the brand ambassador for MotoGP in India. This collaboration, announced in mid-2024, aligns Dhawan's dynamic image with the exhilarating world of motorcycle racing. 

Expressing his excitement, Dhawan remarked, "Partnering with the prestigious MotoGP as its India Ambassador is a remarkable honour. The growing excitement around MotoGP in India is exceptionally growing.

AloFrut 

Shikhar Dhawan’s latest collaboration with AloFrut, a leading brand in fruit-based beverages, promotes healthy hydration for active lifestyles. As an advocate of fitness and well-being, Dhawan emphasizes the natural goodness of AloFrut juices, which offer a refreshing alternative to sugary drinks.

The campaign showcases Dhawan enjoying AloFrut post-training sessions, reinforcing the message of natural energy and rejuvenation.

Ramsons Perfume 

Dhawan recently became the face of Ramsons Perfume’s ‘One Day Wala Deo’ campaign. The campaign aligns with his bold and fearless attitude, promoting long-lasting freshness for individuals who hustle daily. With his aggressive yet composed batting style, Dhawan embodies the essence of the campaign—staying fresh and confident in high-pressure situations.

The advertisements feature him in action, demonstrating how the deo keeps up with his energetic lifestyle, whether he's on the field or off it.

Dream11

Dhawan is a key ambassador for Dream11, India's biggest fantasy sports platform. Fantasy cricket has taken India by storm, and having a player of Dhawan’s stature backing it adds credibility and excitement. He frequently features in Dream11’s campaigns, engaging fans with his signature humour and fun banter.

He has also participated in digital campaigns, where his fans create their best teams and compete in fantasy leagues.

boAt

boAt, a leading audio and wearables brand, roped in Dhawan to promote its premium range of wireless earphones and smartwatches. Known for his fitness regime and love for music, Dhawan perfectly represents boAt’s ‘Do What Floats Your boAt’ philosophy.

His promotional campaigns showcase him using boAt products during intense workout sessions and travel, highlighting their durability and superior sound quality.

Alcis Sports 

As a professional athlete, Dhawan’s endorsement of Alcis Sports, a premium sportswear brand, makes sense. The brand focuses on innovation in activewear, and Dhawan’s association enhances its credibility among fitness enthusiasts and aspiring cricketers.

Alcis has launched a signature collection in collaboration with Dhawan, designed for comfort and high performance.

Emami

Emami Limited, a reputed Indian FMCG company, ventured into the home hygiene sector with a new range named 'Emasol'. This wide array of products was developed to meet the heightened demand for effective home hygiene solutions, a need that became particularly pronounced during the COVID-19 pandemic. To promote this new range, Emami appointed international cricketer Shikhar Dhawan as the global brand ambassador for Emasol.

GS Caltex

Dhawan has also partnered with GS Caltex, an energy and lubricants brand, to promote its high-performance products. The campaign revolves around endurance, speed, and power—qualities Dhawan embodies on and off the field.

His association with GS Caltex emphasizes reliability and efficiency, which are key elements in both cricket and automobiles.

Vedantu 

Dhawan’s association with Vedantu, an online learning platform, highlights his commitment to empowering young minds. As someone who values discipline and perseverance, Dhawan perfectly represents Vedantu’s vision of nurturing future champions through quality education.

His campaigns focus on motivation and goal-setting, encouraging students to excel in academics and extracurricular activities.

Jio Cinema

Shikhar Dhawan ventured into the entertainment industry by launching his chat show titled "Dhawan Karenge" on JioCinema Premium. This collaboration marked Dhawan's debut as a host, where he engaged in candid conversations with prominent figures from Bollywood, cricket, and the digital content sphere.

To prepare for his role as a host, Dhawan dedicated time to acting classes, aiming to bring authenticity and flair to the show. His natural charisma and the genuine rapport he shared with his guests contributed significantly to the show's appeal.​

Ikeda LTD

Ikeda LTD, also known as FinKeda, a digital banking and financial services company, announced the onboarding of renowned cricketer Shikhar Dhawan as its brand ambassador. This strategic partnership aims to strengthen Ikeda's brand positioning and expand its presence, particularly in India's tier-2, tier-3, and tier-4 cities.​

Amazon MX Player

The unexpected duo of cricketing star Shikhar Dhawan and social media sensation Orry has sparked curiosity in the entertainment and sports circles. Their recent collaboration for Amazon MX Player has fans wondering whether this partnership stands out as a blockbuster hit or a complete misfire.

Whether it's a superhit or a flop will depend on how well they connect with audiences. But one thing’s for sure—their collaboration has already created a buzz, and all eyes are on what they’ll bring to the table!

Conclusion

Shikhar Dhawan’s journey so far showcases that he’s not just a cricketing legend but also a marketing genius. And let’s be honest, he’s not just endorsing brands; he’s becoming the brand. His passion, energy, and trademark charm make him unforgettable. Whether promoting healthy snacks, stylish eyewear, or even MotoGP, Dhawan brings his A-game every single time.

There's one thing we can be sure of: Shikhar Dhawan is just getting started. We look forward to seeing what Gabbar does in the future, and we can't wait to see what he comes up with. Everything's going to be exciting, authentic, and 100% Dhawan.

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FAQs

What types of products/services do Dhawan's endorsements typically cover?

Shikhar Dhawan endorsements span a diverse range, including apparel, electronics, paints, air conditioners, automobiles, and financial services.

What is Shikhar Dhawan best known for in cricket?

Shikhar Dhawan is particularly known for his consistent performances in ICC tournaments and his ability to score big runs at the top of the order.