Seven-Step Guide to Start an Online Fashion Store in 2022

Seven-Step Guide to Start an Online Fashion Store in 2022

The best moment to start selling garments online was roughly 15 years ago when the market was just getting started but now is the second best time.

With so much potential on the horizon, jumping into the world of e-commerce businesses now can help you capitalize on trends instead of missing out on a great chance. However, before you begin offering your items for sale, you'll need a solid foundation that will guide you on the proper route from the outset.

In this comprehensive guide, we'll walk you through every step of setting up an online store for your fashion and clothes business so you may be ready for the new normal and succeed.

  1. Pick Your Niche First Thing
  2. An Organized Business Plan Is Necessary
  3. Research Your Customer Base
  4. Choose an Ecommerce Platform
  5. It’s Time to Pick Products for Your Online Clothing Store
  6. Select a Catchy Domain Name
  7. Start Loading Information on Your Website

1. Pick Your Niche First Thing

Picking your niche is the first thing you should focus on when building your own online fashion store. Deciding on the type of product you want to sell, is what determines your customer base. You can get a look at all the current fashion trends and pick an area of your choice to fixate on.

If you stick to your niche, you are more likely to improve upon it. The goal should be to be the best provider of the products you have chosen for your business. This will help you attract a healthy, loyal customer base which will also help grow your business in the long run.

Standing out from the crowd should be your primary goal when it comes to e-commerce. There is already a lot of traffic in the online fashion business. There are giant brands also, which make it pretty hard for newer businesses to flourish. So it’s important that you are very particular about your niche.

You should go for products that you are genuinely interested in, that you would consider purchasing for yourself. That is the best way to connect with your customer base.

2. An Organized Business Plan Is Necessary

Any big or small business needs a well-thought-out plan, and a strong business plan goes well beyond "sell products, earn money," instead delving into the minutiae of how your organization will work.

Consider points like:

1. An executive summary that gives a high-level overview of what your organization expects to achieve.

2. A description of the company, including product lines, consumer demographics, and competitive strategies.

3. A market analysis that examines the marketplace's data and statistics, such as average sales, the number of other merchants, and predicted growth rates.

4. A competitive study that concentrates solely on rivals in the same market.

5. A marketing strategy that includes both online and offline sales and marketing tactics.

6. Financial plans for the near future as well as the long term.

Choosing a business model is an important component of designing an online retail business plan. Print-on-demand, bespoke cut and sew, private label clothes, and dropshipping are the four most prevalent options in the internet clothing retail market.

3. Research Your Customer Base

Going all out on branding is not the key to a successful business. The real trick is to know your customer base. You need to do proper research to know the exact audience to whom you need to advertise. It all depends on the kind of business you are running. Every business has its own specific group audience.

For a fashion website, luckily the customer base is huge. However, you need to specifically address them by numerous marketing techniques that are available in the market. There are multiple points that one needs to consider. Starting from identifying your competitors.

You need to find out their strengths and weaknesses and update your website accordingly. Your research also depends on the kind of apparel you are selling. Your products and their descriptions will play the biggest role in shaping up your customer base.

Keep a tab on how your competitors are promoting their products. Do not follow in their footsteps, be unique and form your own marketing strategies that stand out from the rest but do cover the things that are in trend for that time.

It is very important to hear out your clients and take reviews seriously. Conduct polls and ask for feedback from your customers to know all the ways in which you can improve your online fashion store.

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4. Choose an Ecommerce Platform

Ecommerce platforms that provide online shopping stores service
Ecommerce platforms that provide online shopping stores service

If you wish to sell online, you'll need an e-commerce platform. Fortunately, there are a plethora of high-performing e-commerce systems available to support your store, but before you go with the simplest or cheapest option consider a few things.

Ask yourself the following questions:

a) How would I like to run my company? How much assistance I am in need of?

b) What level of technical expertise do I possess? Am I willing to perform any coding to bring the site to life?

c)What features, such as email marketing strategy, SEO, a custom domain name, or SSL certificates, do I want my platform to offer?

d) How much money can I invest in an e-commerce platform? Is there enough money in my budget to pay for extra add-ons, themes, or plugins?

Some platforms are bare-bones, providing a "blank canvas" on which to customize a shop, these are known as open source. The user has complete control over the source code with open-source solutions, allowing for comprehensive customization of everything from product pages to themes to check-out experiences.

More customization, on the other hand, sometimes means more complexity, thus any technological adjustments should be handled by professional web developers.

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5. It’s Time to Pick Products for Your Online Clothing Store

Once done with the finalization of the clothing niche. The next step involves choosing the products under the same niche. Will you be offering t-shirts or skirts with short sleeves? The clothes and apparel market has literally endless opportunities, and you can be sure that any area you're selling in has a plethora of possibilities.

However, if you're tempted to jump in and sell everything right once, you may find yourself in trouble before you've even begun. In the initial stage of the business, it is most recommended to go at a slow pace. And after a certain period, you can start gradually expanding your product offerings.

Assume you've decided to create an online clothing company specializing in yoga and fitness. Instead of including a wide range of things on your proposed list, focus on the must-have items. Every product, whether it's a sweatshirt or a pair of socks, has the ability to help you launch your new apparel line.

6. Select a Catchy Domain Name

Different Websites for the Domain Registration
Different Websites for the Domain Registration

Picking the right domain name for your company can actually make all the difference. If you choose a catchy, easy-to-pronounce name that doesn’t easily leave a customer’s head, then the first thing they’ll type while looking for online shopping sites will be your site.

The following tips can help while selecting a domain name:

1. Restrain from the names that are difficult to spell. To make it easier for potential clients to find your website, use simple words or phrases.

2. Pick a name that can grow with you. The state of your company when you first start may not be the same as what it becomes later on. As a result, you'll need a business name that will permit future expansion.

3. Make yourself stand out. Make sure your domain name reflects your company's brand identity and avoids being confused with competitors.

7. Start Loading Information on Your Website

(i) A few must-have pages

An Example- The above online shop has an additional page added on them under the sub-topic of more
An Example- The above online shop has an additional page added on them under the sub-topic of more

Additional pages can create a better experience for the visitors. Some of the pages to include are know us better, stunning collection categories, FAQs, sizing (international size chart), shipping, returns, feedback or contact us, the Weave (a blog of sorts, with creative and relevant information regarding cloth/ textile in general and your apparel in particular), etc.

(ii) Upload high-definition images

This is essential if you want to provide your customers with a visually appealing experience. Multiple angles and zoom in the shot, especially for online garment demos, are required so that the user may have a closer look at the fabric. It is preferable to employ pros and go for a model shoot because it offers the viewer an idea of how the apparel will appear when worn.

(iii) Ensemble descriptions

Include extensive descriptions of your ensembles in your submission. Integrate your material with Google keywords on Google Adwords, and hire an expert to help you with SEO tactics and tools - it will dramatically boost your online presence.

(iv) Set the rates for your ensembles

Maintain a sense of proportion by researching how your competitors have priced their products. Consider shipping expenses as well, and don't overcharge for delivery.

(v) Cataloging

User-friendly catalogs make buying for your customers quick, fun, and simple. On your front page, highlight your one-of-a-kind items and new arrivals. Sort the items into distinct collections, such as formals, casuals, and nightwear. Keep track of the color variations as well as the size of the selection. Remember to set up cross-sell and up-sell chances as well.

The above graph shows the important attributes of an online shop with their importance shown in percentage as per the data shared on Satista
The above graph shows the important attributes of an online shop with their importance shown in percentage as per the data shared on Satista


Starting a business of any kind is a huge risk, but the online clothes market is an excellent place to start. Starting an internet shop can be a simple recipe for success, thanks to increasing trends and a variety of business structures that allow for flexibility and are economical.

And for example number of examples are allowed for one to take as an inspiration. There's never been a better moment to realize your clothes store aspirations when backed by the right internet platform and a solid business plan.


Are online clothing stores successful?

Success requires persistent efforts. Online stores with proper implementation of different strategies and persistent efforts are undoubtedly successful stores. Some of the best successful online clothing stores are Fashion Nova, Moozle, GearBunch, etc.

How do I start an online clothing business?

To start an online clothing business, one needs to follow a number of steps to accomplish the work. One needs to select the clothing niche along with the selection of the most appropriate business model, then the next step involves name selection and registration. After registration, one needs to get the products and website ready in order to start with the marketing.

How much does a boutique make per month?

As per the study conducted in the US, the average pay of an online store in the year 2022 is around $3,744 per month.

How much does an online clothing business make?

The amount of money made by an online clothing business in the US is about $48,901 per year on average.

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