How to Start a Domino's Franchise in India? What Are the Requirements for It?
📖 Learning
India's love affair with pizza is undeniable, making it one of the leading countries in terms of pizza shop density. From bustling cities to remote corners, pizza outlets have found their way into the hearts and taste buds of Indian consumers. As a result, numerous business owners are capitalizing on this trend by starting pizza businesses, even in unconventional locations like highways or underserved neighbourhoods.
If you're considering opening a franchise in India, Domino's Pizza presents a golden opportunity to generate substantial profits. Recognized as one of the most renowned franchises for food businesses in the country, Domino's made its entry into the Indian market in the mid-80s. Fast forward to February 2022, and Domino's boasts an impressive 1,500 stores across the nation, positioning India as its second-largest market globally, just after the USA. The immense success of Domino's in India makes launching a Domino's franchise an incredibly lucrative venture.
In this blog post, we will provide you with a comprehensive step-by-step guide on how to start a Domino's franchise in India. From understanding the franchise requirements to the application process, we'll walk you through the essential information you need to know to turn your dream of owning a Domino's franchise into a reality.
Let's dive in and discover the path to fulfilling your entrepreneurial aspirations with one of the most renowned and beloved pizza brands in the country.
Types of Domino's Pizza Outlets in India
Domino's Franchise in India - Is It Profitable?
Cost of Domino's Franchise In India
Space Required for a Domino’s Outlet
Documents & License Required for Domino's Franchise
How to Start Domino's Franchise in India?
Steps to Start a Domino's Franchise in India
Things to Know About Domino's Franchise in India
Benefits of Domino’s Franchise in India
Types of Domino's Pizza Outlets in India
You can establish a Domino's franchise in India of three possible types: traditional, non-traditional, and transitional.
Traditional Stores
The Domino's outlets situated in the building offer enormous space to park vehicles for delivery people and customers, and they are known as traditional stores. It includes shopping malls and even significant buildings. Most of the traditional stores sell authorized products through takeout or delivery services.
Non-Traditional Stores
Non-traditional stores are located in non-traditional buildings. Simply put, they don't limit themselves to malls; they can be on toll roads, office buildings, stadiums, or airports. They mainly offer takeaway services, but you can also find a dine-in facility in a few stores.
Transitional Stores
Transitional outlets are those where the customers are fewer than the other outlets. In these outlets, the menu is slightly different because they are customized according to regional taste and location.
With its renowned brand name, Domino's outlets have the inherent ability to attract a wide range of consumers, regardless of the establishment type. No matter the location, each Domino's outlet provides a diverse menu that showcases the best options available. Alongside their famous pizzas, the Domino's menu offers a delightful array of choices, including pasta, tacos, beverages, desserts, fries, and garlic bread. This extensive selection ensures that customers can find something to satisfy their cravings beyond just pizzas.
Yash Gupta
Domino's Franchise in India - Is It Profitable?
Pizza was first created as an inexpensive, delectable, fast cuisine in Naples, Italy, and has since garnered many followers in India as well. Pizza consistently ranks at the top among the dishes that people of all ages prefer, regardless of the occasion- a family reunion, a relative's party, a routine day, or another. Therefore, starting a Domino's outlet will be very beneficial because the brand position of the outlet will allow you to make a sizable profit. You can quickly earn monthly profits of up to 2-3 lakhs INR if you also guarantee delivery services.
What can be the best from Domino's franchise if you are planning to start your own business? The pizza industry is not showing any signs of going down, and they are even adding new flavours to keep up with the changing preferences of the customers. If you talk about sales, Domino's was declared the largest pizza seller in 2018. Since then, Domino's has increased its franchise cost to 50 lakhs INR for traditional outlets and 30 lakhs INR for non-traditional outlets.
Avantika Bhardwaj
Cost of Domino's Franchise In India
Money is the first thing that will strike your mind while planning to open up a Domino's franchise. The cost of a Domino's franchise in India can vary depending on several factors. Generally,
- A traditional outlet's franchise cost will start from 50 lakhs INR.
- The franchise cost of a non-traditional outlet will be around 30 lakhs INR.
However, you should carefully consider your options before investing such a large sum of money because Domino's franchise price in Indian rupees could increase by more than 50 lakhs if the rent for the restaurant is excessive. The amount can even go up to a crore. Therefore, a well-thought-out business plan is essential for anyone looking to launch a Domino's franchise in India.
Domino's Franchise Cost Breakdown in India
| Cost | Amount (In Rupees) |
|---|---|
| Domino’s Franchise Fee (10 Lakhs)+18% GST | 11,80,000 |
| Equipment and Machinery | 20,00,000 |
| Civil Work, Interior Design & Furniture | 20,00,000 |
| Training, Maintainance, Licensing, Marketing, and other costs | 10,00,000 |
| Total Initial Investment in Rupees | 61,80,000 |
Note: These figures are estimates, and the actual Domino's franchise cost may vary based on the location, size of the outlet, and other specific factors. For precise and up-to-date information regarding the cost of a Domino's franchise in India, it is recommended to contact Domino's or their franchise development team directly for detailed insights and financial requirements.
| Cost | Amount (in Rupees) |
|---|---|
| Traditional Outlet | 50,00,000 - 1,00,00,000 |
| Non-Traditional Outlet | 30,00,000 - 50,00,000 |
| Franchise Fee (First) | 4,50,000 (average) |
| Franchise Fee (Subsequent) | 2,25,000 (average) |
| Infrastructure Investment | 30,00,000 - 50,00,000 |
| Total Investment Range | 60,25,000 - 2,52,75,000 |
Space Required for a Domino’s Outlet
The space required for a Domino's outlet can vary depending on the specific location and format of the outlet. Generally, Domino's offers various outlet formats, including dine-in restaurants, delivery and carryout stores, and express outlets. The space requirements for each format are as follows:
- Dine-in Restaurant: A dine-in restaurant typically requires a larger space to accommodate seating arrangements for customers. The recommended space for a dine-in Domino's outlet can range from 800 square feet to 2,000 square feet or more, depending on the location and expected customer capacity.
- Delivery and Carryout Store: A delivery and carryout store is primarily focused on takeaway and delivery services, with limited or no seating available. The space required for such an outlet can range from 400 square feet to 1,000 square feet, depending on the expected order volume and storage requirements.
- Express Outlet: An express outlet is a smaller format designed for high-traffic areas or locations with space constraints. These outlets typically occupy less space and are focused on quick service and delivery. The space required for an express outlet can range from 200 square feet to 400 square feet.
It's important to note that these space requirements are general guidelines and may vary based on specific circumstances, local regulations, and Domino's franchise guidelines. It is advisable to consult with Domino's or their franchise development team for precise space requirements based on your intended location and format choice.
How Domino's Become So Successful?
Documents & License Required for Domino's Franchise
To open a Domino's franchise in India, certain documents and licenses are typically required. Here are some common documents and licenses that are typically necessary:
- Address Proof
- Existing Business proof
- Business registration
- Aadhar Card
- PAN card
- Character Certificate (PCC)
- Report of business turnover (last three years)
- GST number
- Insurance
- FSSAI
- Photos of Property (right, left, and front view)
- Property Paper (area; owned or leased)
- EPF/ESIC
- Sub-Franchise Agreement
- Audit report (if a company)
How to Start Domino's Franchise in India?
To become a Domino's franchise owner in India, the first step is to approach Jubilant FoodWorks Limited, which is the master franchisee of Domino's in the country. Jubilant FoodWorks Limited holds the exclusive rights to operate and expand the Domino's brand in India.
Basics for Opening a Domino’s Franchise in India
Before jumping to the steps, the following are some of the basics for opening a Domino's franchise in India:
- Location: The location of a Domino's franchise plays a crucial role in the growth of a particular outlet because if you choose an appropriate location, more customers will be attracted to it. The outlet must have ample space in the location to ensure customers' convenience so that no customer should have to leave without grabbing their pizza.
- Infrastructure: A welcoming and appealing infrastructure draws in a sizable number of customers. Therefore, the Domino's franchise location's infrastructure should be welcoming enough to permit casual dining or group gatherings.
- Workforce: It would help if you would not forget that having a well-trained staff is crucial to running a successful store. They must follow Domino's policy and act courteously toward customers because a minor slip-up might cause the customer to abandon the store, which could be bad for your franchise.
- Delivery People: One of the additional services you have to offer at your franchise location is the ability to deliver pizzas right to customers' doors. It would be best if you also had delivery personnel according to the needs of the local population and the availability of delivery vehicles.
These aspects will impact the cost of your franchise, and it will depend upon the type of outlet you select to open. After learning the basic requirements, you will now know the steps to getting a Domino's franchise in India. One has to follow these steps and procedures to gain ownership of Domino's franchise. So, let's take a look at these steps.
Aditi Chawda
Steps to Start a Domino's Franchise in India
To start a Domino's franchise in India, you can follow the following steps:
Step 1 - Research and Assessment: Conduct thorough research about Domino's as a franchise opportunity, including its brand reputation, market presence, and franchise requirements.
Assess your own qualifications, experience, and financial resources to determine if you meet the eligibility criteria for a Domino's franchise.
Step 2 - Contact Domino's: Visit the official Domino's website or reach out to their franchise development team to express your interest in opening a franchise. Request detailed information about the franchise process, requirements, and financial aspects.
Step 3 - Franchise Application: Complete the franchise application form provided by Domino's. Submit the required documents, including personal identification, proof of ownership or lease agreement for the proposed location, and other relevant documents.
Step 4 - Evaluation and Approval: Domino's will evaluate your application, financial status, and suitability as a franchisee. If your application meets the criteria and you pass the evaluation process, you will receive approval to proceed with the franchise. After this, you will be asked to wait for an interview over the telephone.
Step 5 - Telephonic Interview: Once you pass your telephonic interview, you will progress to the next level. Now, the franchise development manager will arrange a meeting with you to discuss the development details regarding the franchise. If the meeting goes well, then the financial data and other essential instructions will be provided to you for further due diligence.
Step 6 - Franchise Agreement and Fees: Review and sign the franchise agreement provided by Domino's, which outlines the terms and conditions of the franchise relationship. Pay the required franchise fee and initial investment as specified in the agreement.
Step 7 - Location Selection and Setup: Work closely with Domino's to select an appropriate location for your franchise outlet. Follow the guidelines provided by Domino's for the store setup, interior design, and branding elements.
Step 8 - Training and Staffing: Now it's time for your orientation and training as a franchisee. At this step, you will get taught about the roles and responsibilities of running a Domino's franchise in detail. Recruit and train staff members according to Domino's guidelines.
Step 9 - Licensing and Legal Requirements: This is the final step, where you will sign the agreement. Obtain the necessary licenses and permits required to operate a food business. Ensure compliance with all local regulations and legal obligations.
Step 10 - Marketing and Launch: Develop a marketing and promotional plan in coordination with Domino's. Launch your Domino's franchise outlet, following their marketing strategies and leveraging their brand reputation.
Step 11 - Ongoing Operations and Support: Operate your franchise according to Domino's standards, maintaining quality, service, and consistency. Benefit from ongoing support and guidance provided by Domino's in terms of marketing, operations, and product updates.
Niharika Kalyankar
Things to Know About Domino's Franchise in India
- In India, Jubilant FoodWorks Limited operates Domino's franchises. To get a Domino's franchise, you will have to contact them. Then, they will handle the deal.
- You must sign an agreement for five years to open a transitional outlet. If you want to open a non-traditional or traditional outlet, you must sign an agreement of ten years.
- To own a Domino's franchise, you will require well-trained staff. If you have any doubts and need help, you can get help from the Domino's Pizza Partners Foundation.
- Domino's Franchise India sets up classroom training to ensure that franchise owners are physically and psychologically prepared to operate the restaurant effectively.
Due to its strong brand presence, opening a Domino's franchise is difficult because it falls on you to retain existing consumers and attract new ones. Every last element, from strategy to execution, requires your undivided attention. To ensure it is well-maintained, you must keep an eye on business sectors, including staff management, customer service, accounting, finance, administration, delivery services and others.
Kinnary Nensee
Benefits of Domino’s Franchise in India
Domino's has a strong presence in India and offers several benefits to franchisees. Here are some of the key advantages of owning a Domino's franchise in India:
- Established Brand: The brand's strong reputation and widespread customer recognition can give franchisees a head start in establishing their business and attracting customers.
- Proven Business Model: Domino's has a successful and proven business model that has been refined over several years. Franchisees benefit from the company's expertise in operations, marketing, and supply chain management.
- Extensive Training and Support: Domino's offers comprehensive training programs for franchisees and their staff. This training covers various aspects of the business, including operations, customer service, marketing, and quality control. Franchisees receive ongoing support from the company, including regular visits from field consultants, marketing assistance, and access to the company's resources and expertise.
- Wide Menu Offering: Domino's offers a diverse menu, including a variety of pizzas, sides, beverages, and desserts. This broad menu appeals to a wide range of customers, allowing franchisees to cater to different preferences and increase their revenue potential.
- Strong Supply Chain: Domino's has a robust and efficient supply chain system, ensuring timely delivery of ingredients and supplies to franchise locations. Franchisees can benefit from the company's established relationships with suppliers and economies of scale, leading to cost efficiencies and reliable inventory management.
- Marketing and Advertising Support: Franchisees benefit from national and regional marketing campaigns, including digital and traditional advertising efforts. The company's marketing expertise helps generate brand awareness and customer demand, ultimately benefiting the franchisee's business.
- Continuous Innovation: Domino's is known for its focus on innovation, constantly introducing new menu items, technology enhancements, and delivery options. Franchisees can leverage these innovations to stay competitive and meet evolving customer preferences and trends.
- Growth Opportunities: Franchisees can benefit from the brand's growth strategy, with opportunities to open new locations in high-potential markets.
- Strong Online Ordering and Delivery System: Domino's has invested in advanced technology platforms and an efficient online ordering system. This enables customers to easily place orders through the website or mobile app, enhancing convenience and driving sales. Franchisees can leverage the company's robust delivery network to provide timely and reliable service to their customers.
- Track Record of Success: Domino's has a long history of success in the Indian market, with a large customer base and a strong network of franchise partners. The company's track record demonstrates the viability and profitability of the franchise model in the Indian context.
Conclusion
Domino's is a well-known brand name, and just hearing the name inspires many to crave some delectable pizzas. Over the years, its food quality and flavour have remained constant, and its customers have continued to be happy with its services. We believe that we have cleared all your doubts about getting a Domino's franchise in India. As a new franchisee, it is essential that one must give proper attention to the location, outlet type, and other pertinent details before opening a Domino's franchise in India.
FAQs
Does Dominos give franchises in India?
In India, Jubilant Foodworks Limited holds the master franchise of Domino's Pizza. To get a Domino's franchise in India, you will have to contact them, and they will handle the deal.
How much does Domino's franchise cost in India?
Domino's traditional outlet's franchise cost will start from 50 lakhs INR, and for a non-traditional outlet, it will be around 30 lakhs INR. Domino's franchise price in Indian rupees could increase by more than 50 lakhs if the rent for the restaurant is excessive. The amount can even go up to a crore.
Is Domino's successful in India?
Domino's is one of the most successful food enterprises in India. India makes for the second largest market of Domino's in the world after the USA.
What are the other food items available at a Domino's store?
In addition to pizzas, Domino's offers a range of food items, including pasta, sandwiches, chicken wings, breadsticks, desserts, and beverages.
Is getting a Domino's franchise profitable in India?
Yes, owning a Domino's franchise in India can be profitable.
Do you need prior experience to have Domino’s Franchise?
Prior experience in the food service industry is typically preferred but not always required to have a Domino's franchise.
Is it possible to apply for a Domino's franchise in India through any other channel besides Jubilant Foodworks?
No, currently, the only way to apply for a Domino's franchise in India is through Jubilant Foodworks, the master franchisee of Domino's in the country. They hold exclusive rights to operate and expand the Domino's brand in India.
How many Domino’s stores are there in India?
Domino's Pizza operates 1,700+ stores across 322 Indian cities as of 31 December 2023.
What is the royalty fee for Dominos?
Domino's royalty charge is just 5.5% of the sales amount.
How to get Domino's franchise in India?
To get a Domino's franchise in India, visit the official Domino's Pizza franchise website and apply. Successful candidates will be selected based on various criteria, including financial stability and business experience.
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