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Shark Tank India has become one of the most popular shows among people these days. The energy, the innovative ideas, and, of course, the sharks—everything is top-notch. A shark, who is super trendy and seems to be loved by all for his quirky nature, is Aman Gupta. The co-founder
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The wearable industry has seen remarkable growth in recent years, driven by rising demand for smart, portable, and stylish gadgets. Among these, audio wearables like headphones and earphones have become particularly popular as consumers seek seamless sound experiences on the go. In this evolving market, boAt has emerged as a
Imagine Marketing, the parent company of popular electronics brand boAt, has officially filed its draft red herring prospectus (DRHP) for an Initial Public Offering (IPO). The filing has been done through the confidential pre-filing route with the Securities and Exchange Board of India (SEBI). The company is taking this strategic
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Shikhar Dhawan is well-known as 'Gabbar' in the cricketing world and is not just a cricketer on the field but also a marketing favourite. But what makes Shikhar Dhawan a perfect choice for brands? It’s simple: he’s honest, relatable, and shows authenticity. Whether he is going
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Endorsement is a form of brand communication in which a celebrity works as the brand's spokesman, certifying the business's claim and stance by lending his or her personality, popularity, social standing, or industry experience to the brand. In a market with a lot of local, regional,
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Cricketers are similar to movie stars that have a huge commercial appeal. This is why many upcoming cricketers including Shreyas Iyer are currently in demand for endorsing products. Shreyas Santosh Iyer is an Indian cricketer who currently plays for the country in international cricket, Mumbai’s cricket team in the
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boAt is a leading consumer electronics brand founded by Sameer Mehta and Aman Gupta. Keeping in mind these three goals, the brand is to bring affordable, durable, and fashionable audio products and accessories to the millennials. These two understood the need and the gap in the Indian market and decided
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Hardik Pandya exists beyond his cricket career. He embodies the essence of spectacle, storm, and personal brand. The intense electrical energy he displays on the cricket field creates ripple effects that extend into other areas of his life. His match-winning aggressive nature, self-assurance, and oversized presence transform him into a
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boAt, which set sail in the wave of commercialization in 2016, is considered a pioneer and the fastest emerging earphone brand in India with stylish designs, craftsmanship, and affordability. For the pleasure of music enthusiasts, the brand has placed every earbud, wired and wireless headphones, earphones, and popular Airdopes that
According to reports, boAt, a manufacturer of smartwatches and audio goods, has selected a number of bankers for an IPO that will cost between $300 and $500 million next year. According to media sources, ICICI Securities, Goldman Sachs, and Nomura have joined the business as IPO bankers. The report also
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The year 1972 has a marked significance in that it was the first time ever that computers became small enough to fit in a wristwatch. Hamilton Pulsar was the first-ever digital watch released that year. Another was the Calcron calculator watch that featured a nine-digit display. In the year 1983,
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Imagine Marketing Services Pvt. Ltd., is the parent company that conducts business operations under the brand name ‘boAt’ and markets audio-focused consumer electronic products. It was incorporated in India in November 2013 by Sameer Ashok Mehta and Aman Gupta. Its product repertoire includes wireless earbuds, wired headphones, wireless speakers, home
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An endorsement is a form of brand communication in which a famous personality acts and speaks on behalf of the brand to attract the audience's attention. Endorsements are one of the most prominent marketing strategies for brands as it helps to show a brand's authenticity and
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As we develop multi-folds in the direction of technological advancements, we leave enormous amounts of things behind this trail. Yes, of course, leaving unnecessary things behind is a good way for going ahead in life. As technology gets more and more compact, we are witnessing the devices also get more
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It is become common in corporate India, to sign the top or upcoming cricket celebrities as brand ambassadors. Cricketers have mass appeal and are trusted by the audience of different age groups; this is why many cricketers are offered huge amounts of money to promote brands. One such young and