An endorsement is a form of brand communication in which a famous personality acts and speaks on behalf of the brand to attract the audience's attention. Endorsements are one of the most prominent marketing strategies for brands as it helps to show a brand's authenticity and develops trust among the audience. Celebrity endorsement was once regarded to give a distinct differentiator in a market with a high proliferation of local, regional, and international businesses.
Almost every big business tries to include a famous celebrity suitable for their brand promotions. One great example of a celebrity here is Jasprit Bumrah. He is a well-known Indian cricketer, who happens to be the top-most choice of many brands for their promotions. As per CAknowledge, Jasprit Bumrah's Net Worth is $7 Million (Rs.52 Crore) in 2022. Although the main source of his income comes from cricket, Bumrah is also known to endorse various brands for which he earns a good amount of money as well. In this article, we will go through some of the most popular brands endorsed by Bumrah.
Brands Endorsed by Jasprit Bumrah
Bumrah has a sporty and energetic personality. This makes him an appealing choice for many brands. The following are the brands endorsed by Jasprit Bumrah:
It is a sports apparel company. Jasprit Bumrah being a sportsperson seems to be a perfect choice for the brand's endorsement. ASICS' Pace to Glory campaign included Jasprit Bumrah and fast bowler Bhuvaneshwar Kumar. Ravindra Jadeja, an Indian cricket all-rounder, and actor Tiger Shroff are also its brand ambassadors.
Rajat Khurana, the Managing Director of ASICS India said about the brand's association, "We are extremely delighted to bring on board leading cricketers of our Indian cricket team as the brand ambassadors for Asics India. Their commitment to fitness on and off-field leading to team India's success is commendable, they truly resonate the brand's core value. This partnership is also an extension of the Global 'I Move Me' campaign for ASICS.”
Following this, Bumrah said, “I want to make the most of our association where we inspire and motivate people to move and be a part of the larger movement started by ASICS."
OnePlus is Bumrah's another major brand endorsement. The company has named cricketer Jasprit Bumrah as the brand ambassador for its wearables category. The cooperation with Bumrah reaffirms the brand's 'Never Settle' concept and the company's quest for perfection.
Bumrah represents a passion for a healthy, fit, and active lifestyle for today's youth. All this truly connects with what OnePlus wearables' category stands for.
"As a brand, OnePlus has always believed in challenging itself, constantly redefining standards and delivering on our promise to 'Never Settle.' A disruptor throughout his career, we see these ideologies reflected in Jasprit, his grit and his determination," said a OnePlus spokesman.
Seagram's Royal Stag
Another popular brand endorsed by Bumrah is Seagram's Royal Stag, an alcoholic beverages company. The company has signed Jasprit Bumrah, India's new pace sensation as its brand ambassador. Bumrah is an expression of brilliance and great potential, and fits in nicely with the brand's attitude.
Jasprit said on his association with the brand, “I am delighted to be associated with a brand that constantly inspires India with the power of sports & amp; spirit of make it large. I feel that my journey as a cricketer and my achievements were driven by an underlying passion of Making it Large irrespective of the challenges and hurdles I faced”.
“Royal Stag has always been an iconic brand that has inspired people to dream, achieve and make it large in life. We are extremely excited to have Jasprit Bumrah on board. His journey from debut till today, has been inspirational, where now, he is unanimously acknowledged as one of the greats of the game across all formats. He is a source of inspiration to the millions across the country who are ambitious, embody self-belief and are willing to go the distance to fulfil their dreams”. said Kartik Mohindra, CMO, Pernod Ricard India.
Jasprit Bumrah, India's bowling sensation, has been named a Brand Ambassador for Zaggle, payments and group dining platform. This partnership comes at a time when Zaggle is rapidly expanding its market share in the Indian domestic payments market.
Mr Raj N Phani, Founder of Zaggle, remarked of the partnership with Bumrah, “It is a perfect alignment for Zaggle. We at Zaggle, like Jasprit Bumrah, are performing at our best, and are catering to the needs of our customers and captain respectively. I congratulate Bumrah on becoming the second fastest 50 wickets taking bowler in India and wish him many successes in the times ahead. ”
“I am happy to be in association with Zaggle. Being a foodie myself, I could instantly relate the offerings on Zaggle App, and am confident; customers will find it hugely beneficial. And the campaign we shot will be out soon and will capture the imagination of all.” said Jasprit Bumrah on his association with Zaggle.
Bringing in a cricketer as a brand ambassador is a significant investment for a lifestyle brand like boAt that sells consumer audio goods. Shikhar Dhawan and Jasprit Bumrah have been appointed as brand captains to help connect and increase the brand's appeal among the target demographics. Jasprit Bumrah and other cricketers now represent the company, making it an appealing brand in the eyes of the audience.
Dream11, India's leading fantasy sports platform is another big name on the list that brought Bumrah for its brand endorsement. It is a co-sponsor of the Indian Premier League and has a huge number of cricketers representing their brand, similar to boAt. During the IPL, Jasprit Bumrah was also a part of a fun ad that the brand ran.
Another name on the list is Unix. It is an Indian mobile accessories manufacturing brand. The brand offers a wide variety of products like chargers, earphones, wireless speakers, power banks, and many more. The brand signed Bumrah as his brand ambassador to increase its visibility and attract more customers.
On the brand's association with Bumrah, Imran Kagalwala one of the company's founder said that "we see a lot of our Unix brand traits matching with Jasprit Bumrah and we hope to have a fruitful association with Jasprit Bumrah."
Brand endorsements is one of the most popular marketing strategies for the big brands. These endorsements helps a brand to promote their products or services and develop a sense of trust among the audience. Jasprit Bumrah being a famous cricketer, is one of the most popular choice for many brands' when it comes to endorsements. He is known to be associated with many famous names like boAt, Dream11, OnePlus wearables, and more.
Which brands are endorsed by Jasprit Bumrah?
Brands endorsed by Jasprit Bumrah are:
- OnePlus Wearables
- Seagram's Royal Stag
Who is Brand Ambassador of Unix?
The Indian cricketer, Jasprit Bumrah is the brand ambassador of Unix.
Who is Jasprit Bumrah's wife?
Sanjana Ganesan is Jasprit Bumrah's wife.