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boAt is a leading consumer electronics brand founded by Sameer Mehta and Aman Gupta. Keeping in mind these three goals, the brand is to bring affordable, durable, and fashionable audio products and accessories to the millennials. These two understood the need and the gap in the Indian market and decided
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In today's digital age, businesses of all sizes and industries are turning to the Internet to reach and connect with their target audience. As more and more companies establish an online presence, competition is becoming increasingly fierce. In such a world, keeping an eye on competitors has become
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Condensing news articles into sixty-worded shorts of crisp information, Inshorts has become popular among people in the digital world in a very short span of time. This company was founded in 2013 by Azhar Iqubal, Deepit Purkayastha, and Anunay Arunav. Inshorts summarise news and blogs that can be swiped up
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A successful Software as a Service (SaaS) content marketing strategy is essential for attracting and retaining customers. The below steps encompass identifying your target audience, analyzing their pain points, researching keywords, setting campaign goals, tracking progress, producing compelling content, effectively distributing it, and continuously monitoring and optimizing results. Identify Your
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> The article has been contributed by Bistriti Poddar, Chief Communication Officer, uKnowva SaaS or software as a service makes use of cloud technology that allows users to access the software virtually from any location with the help of a device connected to the internet. With the proliferation of the
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If I ask you to name an e-learning app where students can attend live classes, watch pre-recorded videos and give tests, most of you will surely name Byju's. And why not! Byju’s is India's most famous edtech decacorn valued at $22 billion. Currently, the app
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Marketing professionals working in various industries recognize the potential of content marketing. They know a well-drafted and executed content marketing strategy would help them grab more eyeballs. It can also help by boosting the search engine rankings. But owing to the intense prevailing competition from brands, following an ordinary content
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Every good marketing technique requires a strategy and content forms the core of this strategy. The leading goal of using content marketing is to create brand awareness. Using the content wisely would not only help you get more customers but also in reviving and strengthening the trust of older ones.
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Fast food restaurants are a type of restaurant that serve fast food that is easy and quick to prepare and serve. Fast food restaurants are the most popular restaurants nowadays as most people today prefer fast foods over traditional food when they step out to eat. During current times too,
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Jockey International was founded in the year 1876 in Ludington, Michigan, the United States of America by Samuel T. Cooper and his Sons as a hosiery manufacturer. Soon his sons took over the business and established their new headquarters at Kenosha, Wisconsin, which is at a distance of roughly 305
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Why can’t we shop for necessities such as medicine online, if we shop for clothes, food, and electronics? 1Mg, situated in Gurgaon, India, is an online marketplace of medicines. It offers e-pharmacy, diagnostics, online consultation, and health content, among other things. Prashant Tandon, Gaurav Agarwal, and Vikas Chauhan launched
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Quora is a question-and-answer-based platform. Multiple users use it in their daily life as a part of the routine. The question and answer session on Quora consist of both professional as well as personal perspectives. However many content marketers are not pleased with the use of Quora as a part
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Contents are the reason why the whole world is running. Without the availability of content whether it is on the web or any other platform people would find it difficult to find relevant information. It is also all about how the content has been marketed and brought out to the
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Started by Fabrice and Alec. The story of OLX began as these entrepreneurs observed that apps like eBay or Craigslist had no interest in entering the market segment of buying and selling products and services. They took the opportunity and launched OLX as a marketplace. And bang, OLX took a
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Bajaj Finserv Limited is an Indian financial services firm that specializes in lending, capital management, financial advisory, and coverage. Business loans of up to Rs 45 lakh are available from Bajaj Finserv at low-interest rates. Like all and every firm, 'Marketing' is one of the most essential activities