Quora - An Underlooked Tool For Better Content Marketing

Bhoraniya Huda Hifzur Rehman Bhoraniya Huda Hifzur Rehman
Jan 13, 2022 5 min read
Quora - An Underlooked Tool For Better Content Marketing

Quora is a question-and-answer-based platform. Multiple users use it in their daily life as a part of the routine. The question and answer session on Quora consist of both professional as well as personal perspectives. However many content marketers are not pleased with the use of Quora as a part of content marketing. The basic reason behind this is the weak understanding of Q&A-based platforms.

Content marketing is a strategy planned to attain a higher number of audiences by the means of creating, publishing, and distributing content. These all are done with the thought of a particular target audience only.

With all these strategies in mind, they can be achieved with the help of Quora also. Quora can be a successful platform for content marketing as it allows to create, publish and distribute the contents but in a slightly different way.

How to use Quora for Content Marketing?
Things to Remember While Using Quora For The Content Marketing
Advantages of Using Quora For Content Marketing
FAQs

How to use Quora for Content Marketing?

Even though Quora is just a Q&A-based platform. It has a large number of daily users for about 38 million-plus as per data shared by independent Alexa tracking site. Using such a common platform for marketing purposes is a good option.

There are multiple ways one can use Quora for content marketing :

Making Relevant Account

Quora Login Page
Quora Login Page

The first step to begin anything online is almost the same for all. The creation of an account is the most basic yet crucial step. Account should be created by adding up all essential pieces of information in it. Adding up a clear yet informative bio can also be counted as an essential part of content marketing.

Search For Your Targeted Audience

The next step should be to search for the type of audience one wants. Targeting such an audience can be done by going through the Q&A uploaded by others. This step can help out in understanding the needs of the audience as well as the way they desire to be approached.

Getting In Touch With Other Users

Getting in touch with other users is an essential part of making a strategy. This can make one aware of the actual market condition and what all changes must be done to stay ahead with the competitors.

Staying Active on Quora

Daily answering and uploading on Quora can make people more aware of your products in different places. For this, you might be required to have a thorough search for relevant questions and reply to them with your practical knowledge.

Making Your Way

Adding external Link on Quora
Adding external Link on Quora

While answering questions in Quora, there is the facility of adding any external link to it. In relevant places, one can try to add up their website or blog link to attract more traffic to your post.


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Things to Remember While Using Quora For The Content Marketing

  • While using any platform, they are built up with their own rules and restrictions to be followed. While uploading any content over Quora make sure to recheck their guidelines to ensure there is nothing wrong with your provided content.
  • Quora is a customer-based platform. There can be many out-of-the-box questions one can face. Having a way to answer questions in multiple ways is the most required skill here.
  • Keep a check on the tone of answer you are going to provide. Not all like to have a formal conversation. A friendly tone is recommended for giving out suggestions on Quora.
  • The content you are going to market for will be seen and read by many people. Make sure the data you are going to provide is ethical and true.

Advantages of Using Quora For Content Marketing

There are so many debates going on with each individual's choice of using Quora for content marketing. There are many people in favor of using Quora for the need of content marketing. However, Quora is still not a very advisable platform for content marketing by professionals. Let us have a look at what are the advantages of using Quora for content marketing.

  • You will get direct access to more than 300 million monthly active users.
  • You can give a direct link to your websites through your post on Quora.
  • Being active on Quora can get you real knowledge about market conditions you want to know through real opinions.
  • Reading about people's opinions can help you to set your priorities.
  • Quora might be a Q&A platform, however, it has much knowledge to offer. From there one can also keep learning different aspects about their targeted audience and their needs.
  • Quora offers the chance t0o know real reviews of your targeted content with relevant products and can point out your shortcomings.
  • It is used worldwide. Hence enabling the chances of your content to be accepted by a wide range of people.

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Conclusion

Quora is one of the most popular platforms used across the globe. It is a user-based platform enabling its users to post Q&A of their real-life doubts. There is another set of people using Quora ready to help others by providing relevant answers. In between the process of question and answer, there is another use of Quora found. Quora is used for content marketing also by a good amount of content marketers. Some of the relevant information has been shared above.

FAQs

Can I use Quora for content marketing?

Using Quora for content marketing might give several benefits to your company. It's an excellent approach to raise brand recognition, build thought leadership, and even drive traffic to your websites.

Why is content marketing important?

Content marketing is vital because it helps you create trust, develop connections, enhance conversions, and generate leads by answering your audience's queries.

Can Quora be used for marketing?

Quora is an excellent tool for this form of marketing since you demonstrate value by providing extensive answers to audience inquiries.

What does a content marketer do?

Content marketers are in charge of planning, generating, and sharing excellent content to increase their readership and relationships by creating business for the company they represent.

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