Contents are the reason why the whole world is running. Without the availability of content whether it is on the web or any other platform people would find it difficult to find relevant information. It is also all about how the content has been marketed and brought out to the ultimate client. The ways and methods used for marketing the content play a crucial role in the content being famous.
Large companies and organizations use the content promotion to attract more clients and customers from all around the globe. Therefore, there is certain process or steps for doing content promotion. Make sure you have the checklist every time you want to promote your content.
- Set Up A Blog
- Prepare A Post
- Use Social Media Platforms To Share Your Post
- Email Your Subscribers
- Outreach As Many People As Possible
- Take the Help of Social Bookmarking Sites & Directories
- Content Syndication
- Post On Related Forums And Groups
- Post Answers on Q&A Sites
- Use Scoop.it
- Pay For Promotion
Content Promotion Checklist
Set Up A Blog
It is the very first step of the checklist for promoting content because if you do not have a blog you will not have content to promote. Before creating, publishing, promoting content make sure you create a blog first. In case you already have one then you should move on to the next step of this checklist.
Prepare A Post
Once you have created a blog of your own or your business it is now time to work on it. Without any post-creating the blog would become meaningless and your business will not meet its goals. Make sure that your content is unique yet effective so that readers are attracted to it. With proper headings, headlines, descriptions, URLs your post should be ready to be published.
Use Social Media Platforms To Share Your Post
Take the help of social media platforms to promote your blog or post. Social media is one of the easiest tools that you will come across for online promoting blogs and posts. It would also be effective if you could ask your friends, family, and relatives to share your content on these social media platforms.
Email Your Subscribers
Subscribers are the ones who should receive the notification of your post at the very beginning after you have published the content. Emailing them about the post will help your content receive more views and they might even share the content. Emailing your subscribers would also generate leads on your website and being the publisher of the content you should promote your content on those leads.
Outreach As Many People As Possible
Outreaching as many people as possible manually will help do the job that you are looking for. Though the process may take up some time it will create some customers interested in your website. There are several tools that you can use to find influencers on the internet.
Take the Help of Social Bookmarking Sites & Directories
Social bookmarking sites are used to bring in a lot of traffic to your post or blog. There is a major advantage once your page generates at least one hundred visitors per day in case you get a few votes then you can easily generate at least one thousand visitors to your post.
Content syndication means allowing other sites and websites to publish your content. Publishing your website by other websites does not mean that they are stealing. The content will remain yours and you do not have to worry about that. There are some big websites that you should look for. Some of the most common ones are Business2Community, SteamFeed, and many more.
Post On Related Forums And Groups
Posting on related forums and groups usually drives a lot of traffic. Start responding to threads that are about a similar topic to your content. However, you can also post new threads in other relevant sections of a forum. Finding a good forum and contributing to them will help you find a good amount of traffic. You can find suitable forums on Google itself.
On the other hand, use Facebook groups, LinkedIn groups, and other social media groups to your advantage. Post a link back to groups that are related to your content. You can also find and make new groups if necessary.
Post Answers on Q&A Sites
Famous Q&A sites like Quora and Yahoo answers might be the ones that will help your content for promotion. Search for sites and look for questions and answers related to your content and try posting responses. It will be a great way to contact new people and drive them towards your website.
Scoop.it is a tool that is used by people to curate their private list of contents from all around the web. Normal people or readers will find these lists and can read the suggestions of their owners. However, to promote your content on Scoop.it you should try to submit to the top 25-50 lists in your niche.
In case, the owner approves the article then it would be great for your promotion as followers will see and you will generate a flood of traffic.
Pay For Promotion
One of the most significant checklists that you should have for promoting your content is paying for it. Well, payment versions of promoting content are a lot different than using free versions. You need to do thorough research on which platforms or tools you could use for promoting your content. Some social media comes with a payment option which might be of great help for your website to drive more traffic.
Checklists are just a way of making sure that you don’t miss out on anything. Similarly, for promoting content there are many steps and processes if you want to do it the right way. Therefore, try following the above checklist whenever you promote your content.
What are the basic five methods of promotion?
The basic five methods of promotion are:
- Personal selling
- Sales promotion
- Public relations
- Direct marketing
What should I use for promoting my website?
There are several ways for promoting your website. Some of the most common ones for promoting are:
- Social media platforms
- On your blog posts
- Paid promotions (online)
- Guest posts
What are the tools for content promotion?
Some of the best tools for content promotion are:
- LinkedIn Pulse
- Viral Content Bee
- Sprout Social
- Quuu Promote
- Meet Edgar
Must have tools for startups - Recommended by StartupTalky
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