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Unless you are living under a rock, you might have heard about the company name Mamaearth. Not only this, you must have heard about the marketing strategy of Mamaearth when you have been in marketing for a while. And it is a brand that is well-known among its customers. We
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boAt is a leading consumer electronics brand founded by Sameer Mehta and Aman Gupta. Keeping in mind these three goals, the brand is to bring affordable, durable, and fashionable audio products and accessories to the millennials. These two understood the need and the gap in the Indian market and decided
✍️ Opinions
This article has been contributed by Shraddha Agrawal, Founder & CEO, DigiDNA. The Start of the B2B Business Journey One day, I sat staring at our latest B2B campaign report with frustration and hope. Hundreds of leads were coming in, but conversions were few. I'd assumed our gut-driven
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This article has been contributed by Dr. Vikram Kumar, Founder and Managing Director, SRV Media Pvt. Ltd. The traditional method of using TV commercials and billboards by marketers is morphing into data-driven methods that concentrate on efficiency with significant outcomes. One of the most distinguished approaches in these advancements would
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This article has been contributed by Aditya Oza, CMO & Co-Founder at EMotorad. All good marketers will agree that marketing should never feel like selling. People do not like being sold to; they want to discover things that genuinely interest them and add value to their lives. This realisation is
🛠️Tools
Have you ever found yourself staring at a blank screen, struggling to craft the perfect newsletter? We've all been there. It feels like trying to paint a masterpiece with a broken brush. But what if we told you there's a way to turn that frustrating experience
📝Interviews
In a recent interview with StartupTalky, Mr. Siva Balakrishnan, the founder and CEO of Vserve, talks about how the company has grown and its impact on the eCommerce world. Vserve started with the goal of helping businesses navigate the fast-changing digital market. Balakrishnan explains how Vserve uses advanced technology to
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If you have a little bit of interest in the equity or stock market, you must have come across the name Zerodha. It is one of the dominant brokerage platforms that facilitate five million+ orders daily. To be very honest, after the 2008 financial crisis, many big corporate houses have
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If you are an adventurer, a good pair of sneakers is a must for you in your life. The best part is, that it can be worn with any kind of clothes that you decide to deck up with. You can never go wrong with sneakers as they are comfortable
Hyderabad (Telangana), [India], May 23: A full-service digital marketing and design firm, BranDPull Services Pvt Ltd, is enabling companies in the USA and India. Founded in 2021 by DurgaPrasad K, BranDPull has grown into a comprehensive solution provider catering to the diverse needs of startups, established businesses, and brands. Streamlined
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This article has been contributed by Prateek Sethi, Founder, Trip Creative Agency. The dawn of the 21st century significantly changed people's personal and professional lives. Among other shifts, new-age technologies have gained considerable traction by altering the dynamics for the better. As a result, artificial intelligence (AI), formerly
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Well, this is the new buzzword among millennials. The fastest-growing platform on the planet, ChatGPT, a text-based Artificial Intelligence model developed by OpenAI, has rapidly gained popularity since its launch. With its advanced AI capabilities, ChatGPT has attracted millions of users worldwide. Not only can it provide accurate answers to
📖 Learning
Gone are the days when one could rely on traditional methods solely to get the most out of their marketing endeavors. We exist in an era where technology has revolutionized the way we live and work. Artificial Intelligence has emerged as a powerful tool that can automate various tasks and
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In the era of Western Fashion, Forever 21 is no stranger! The very prominent apparel brand was founded by Do Won Chang and his wife, Jin Sook Chang. Forever 21 is an American-based brand, headquartered in Los Angeles, California, United States. In the beginning, the brand was called Fashion 21,
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In the realm of business, marketing becomes an inherent aspect. A successful marketing strategy can propel your business to unprecedented heights, especially in this digital age where nearly everyone is connected online. Digital marketing has emerged as a pivotal component of overall marketing efforts. In India, the digital marketing sector
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Marketing is defined as the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services. It is one of the primary components of business management and commerce. Over the years marketing techniques have evolved and have systematically changed from
📖 Learning
It was in the 1990s that the word ‘digital marketing’ was coined as Customer Relationship Management (CRM) applications grew significantly adding to marketing technology with the rise in computer usage and the internet. At the turn of the century the iPhone was born, and the number of internet users was
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Subway, the world's largest sandwich chain, has revolutionized the fast-food industry with its healthy and customizable sandwiches. With over 45,000 locations in over 100 countries, Subway has become a global brand with a loyal customer base. The journey of Subway started in 1965 when Fred DeLuca, a
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Tommy Hilfiger is a well-known fashion brand that has been a leader in the industry since its start in 1985. The brand is famous for its classic American style and takes great pride in making high-quality products while also pushing the boundaries with new and innovative designs. One of the
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Calvin Klein is a renowned American fashion designer who is famous for his minimalist and modern approach to clothing design. He founded his eponymous brand in 1968 and quickly gained recognition for his innovative designs that challenged traditional fashion conventions. The brand's signature style is characterized by sleek,
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Luxury brands have long been associated with exclusivity, sophistication, and elegance. Their marketing strategies have always been a crucial component of their success. Luxury brands use a range of tactics to build brand awareness, create demand, and build a loyal customer base. Let’s explore the world of luxury brand
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If you're a website owner looking to increase conversions, grow your email list, or promote your products or services, then you know how important it is to have effective popups on your website. Popups can be a powerful tool to engage with your visitors and encourage them to
Year End Stories
> StartupTalky presents Recap'22. This is a series of interviews in which we conduct in-depth discussions with founders & industry leaders to understand their growth in 2022 and their predictions for the future. The digital marketing business helps companies promote their products or services through various online channels,
💻 SaaS
Spotify is a premium music streaming service and one of the most popular internet destinations. It's an excellent platform for musicians, artists, content creators, and other podcasters to share their work with a worldwide audience. Among the numerous digital media, Spotify possesses a number of traits that distinguish