Top 5 Best Popup Tools you should consider in 2021

Pratyusha Srivastava Pratyusha Srivastava
Jun 19, 2021 7 min read
Top 5 Best Popup Tools you should consider in 2021

What's the best popup tool? You might be thinking the same. Well, finding the best popup tool, that too the right one could be quite tedious!

The popup tool helps you in the process of converting the website visitors into paying customers as well as subscribers for the email. It improves the conversion rates. However, few bring an adverse effect on your website by pulling down the website and extending the inaccurate Stats.

These tools function together along with WordPress. The inappropriate popup could be absolutely tacky and ruin your experience as well. So, the choice and selection for the best appropriate popup tool are very essential.

The tool would offer the proper custom based interaction, behaviour, personalised and targeting features that heighten the user experience with the utmost conversions. The foremost thing that you need to focus on is looking after the tool that would work best with your WordPress hosting system.

Well, need not worry! Because we have done our research accurately and list out the best and very popular popup tools in 2021. We have done the comparative analysis and present you with these tools. Without wasting any further time, let's get started.

Ninja Popups
Layered Popups


The leading and one of the most popular generation software, OptinMonster is widely preferred in the market. It's absolutely convenient and handy to use and converts the visitors into buyers and subscribers.

OptinMonster comes with a great variety of the most thorough features of targeting and personalization. It offers the advantage of maximising the conversion potential of your website like an ultra marketer pro.

OptinMonster has a great advantage, especially targeting the visitors by page they follow or like or recent activity on your website. Also, the geo-location and many more features come with this tool.


  • Designing the non-intrusive lightbox popups elegantly.
  • Great targeting range such as geo-targeting, targeting through the device, page level, and on-site retargeting.
  • Mobile generous campaigns that work perfectly with any device, especially smaller ones.
  • Adlock Detection features to outlay the targeted texts to the customers from a future perspective.

OptinMonster is very convenient to operate and perform smoothly. As it is a SaaS app that's why it doesn't bother the WordPress hosting features. The application is extremely important for all gaps including SEO. The statistics that come from this app are very precise and would run easily on any hosting atmosphere.


The best part about OptinMonster is its pricing which is easily affordable and reasonable. It starts with just $9 per month.


Bloom Website
Bloom Website

Bloom (also known as Elegant themes) is a very prominent WordPress popup plugin, developed by the oldest commercial WordPress, Elegant Themes. Bloom is basically used to make a blog of all kinds in a very handy and convenient way. It is accessible as the Standalone WordPress Plugin. So, it optimizes the loading time of your WordPress website or page with your server resources.

Technically, Bloom mitigates through the optimisation of the code with the WordPress pursuit. Therefore, it is quite necessary to have unlimited server resources for the best performance possible.


Bloom fulfil all the basic requirements of a WordPress popup plugin with its tremendous features, such as:

  • Targeting the basic page level or post.
  • Pre-functioned popup templates which are absolutely handy to customise.
  • Automatic lightbox
  • A little delay in time, form submission catalysts and scroll.
  • Famous email service integration.
  • A vast range of options such as slide-in, sidebar and post signup forms.

Bloom provides very convenient services and simple drag and drop popup producers. It looks out for developing new options with Bloom that are quite straightforward and simple. Also, the user interface is very handy to use.

However, the display settings could be quite tricky as there are a huge collection of categories to choose from.


Bloom comes with great pricing plans like Elegant Themes membership. This plan comes at the price of $89 every year.

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Ninja Popups

Ninja Popups is counted among the most popular popups plugin at CodeCanyon. It has reached a sale of more than 36,000. Ninja Popups has been enhancing the market for a long time now- more than 8 years. And throughout its timeline, the developers have majorly focused on creating and improving more improved features and bringing out great results to this popup tool.

Ninja Popups offers a great set of trigger options that includes Time, User inactivity, scroll depth, click, Exit-intent and many others. It provides you with the facility to target the popup according to the page level.


  • The visual drag-and-drop builder helps to create the popups from scratch or allow you to choose one from the collection of 76+ build-in popup themes.
  • Offers built-in analytics and A/B testing for the optimisation of the popups.
  • To track and monitor the Google Analytics data, Google Analytics Event tracking integration is used.
  • Provides more than 74 distinct animation effects for the popups.


Ninja Popups come at the price of $27 at CodeCanyon.


The very prominent WordPress popup plugin, Getsitecontrol helps in developing the leads very handily with different widgets. The widgets combine in a powerful dashboard to manage them simultaneously and the popups from various other websites. Moreover, it brings out the facility to manage the appearance, integration and target audiences.

Getsitecontrol offers different seamless integration such as AWeber, Google Analytics, ConvertKir, SendGrid and Hubspot. The other works together with your specific business's workflow.


  • Creates an excellent contact form for your customers to provide them with the facility of interaction with your company. Such as feedback options, questions column, callback requests and more.
  • Manages the prominent website popups to ensure the delivery of call-to-action features.
  • Create the email-based opt-in form according to customers preferences. It comes out when the visitor is willing to sign up.
  • Outlay the targeted slide-in, pop-ups and floating bars at the important marketing funnel of your page. Encourage the visitors to sign up and become a distinguished member.


Getsitecontrol offers a free trial phase of 7-days with no further credit card or commitments. And the pricing for a month comes at Rs 390 with a widget view of 10,000.

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Layered Popups

Layered Popups is a very popular popup plugin available at CodeCanyon. It comes with a great collection of pre-developed templates. Layered Popups offers distinct procedures and methods for the user to develop their popup according to them. Layered Popups is widely famous and has been purchased more than 15,000 times.

Layered Popups offers a range of triggers such as Time, User inactivity, Scroll, Adblock Users and many more.


  • Provides a huge library of templates that have around 200+ templates. Also, for the customisation of templates, Visual Constructed is used.
  • Embed a WordPress login form within the popup that comes along with a two-step opt-in function.
  • Triggers and targeting popups with a great range of standardised options. For optimisation, build-in A/B testing and analytics are preferred.


Layered Popups is a great popup tool that has different purchasing plans such as, one with $21 available at CodeCanyon.


Popups optimize your Web site features and specifications. When you choose a popup for your website from the WordPress plugin, it makes your website processing absolutely easy. The selection of the right popup tool depends on your system and website functioning.

You need to focus on the features you require for the optimisation of your website and then select the most appropriate popup. Plugin plays a vital role as it offers you the service to develop a customized popup based on your preferences.


Are popups still effective?

Pop-ups generally have decent click-through ratesβ€”often around 2%β€”higher than other kinds of ads as it is beneficial and effective way to convert more leads.

Are pop-ups good for marketing?

Pop-ups are often annoying but with the right strategy, pop-up ads can actually be a very effective way to convince people to sign up for your email list.

What do popup ads do?

The pop ads, opens a new browser window under the active window. They are often used by websites to convince people to sign up to their email list.

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