🔍Insights
A well-known phrase in the advertising industry states, "When all else fails, use emotion. And when that seems a trifle out-of-sync proposition in the product category, rush to good ol' mother's love". In India, "maa ka pyaar" (a mother's love) is a surefire winner. This is exactly what the snack
🔍Insights
In the annals of mobile phone history, Nokia once reigned supreme with its robust devices and iconic brand. However, as the smartphone revolution took hold, Nokia's fortunes took a sharp turn, leading to a notable decline in its market share and influence. The fall of such a prominent industry leader
Collections 🗒️
Naturally, one of the world's largest and most influential firms would prefer to sweep any rare mistakes and misfires under the rug and claim they never occurred. Amazon originally started when founder Jeff Bezos began selling ebooks from his basement in Washington. It is presently the world's largest online marketplace.
Collections 🗒️
Apple Inc., a trillion-dollar corporation, is a household name. Unboxing their premium products reveals the phrase "designed in California." The company has a great reputation for having the best products and has a crazy fan following. People who use Apple products swear by the quality and religiously wait for the
🔍Insights
Have you ever wondered about the next level of revolution in technology? Well, a world-famous company had thought this through years ago. In fact, they were very near to making this revolutionary development in wearable technology. But, they failed! Must be wondering why? That company was Google, which took the
🔍Insights
If you are someone who loves gaming, Google’s Stadia is perfect for your games and entertainment purposes. Launched in November 2019, Stadia make your favourite games instantly accessible no matter where you are. It's apparent that Stadia's technology has been proven and works at scale, as evidenced by the
Collections 🗒️
The American multinational technology giant Microsoft Corp is internationally known for its computer software, personal computers, consumers electronics and related services. Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975. They rose to popularity during the 1980s by dominating the personal computer operating system market with
Collections 🗒️
No matter how big a brand is, how fancy their ad campaigns are, or how much they sell, everyone has their flaws and some embarrassing failed launches. Whenever there is a conversation about failed products, one cannot complete it without talking about the infamous Samsung Note 7, the phone that
Collections 🗒️
Understanding market trends is essential for being a market leader and maintaining competitive tactics implemented. As a market leader, Sony has previously failed to solve these fundamental difficulties, resulting in a decline that has coincided with the development of other competitors. Sony has provided us with some of our favourite