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Unless you are living under a rock, you might have heard about the company name Mamaearth. Not only this, you must have heard about the marketing strategy of Mamaearth when you have been in marketing for a while. And it is a brand that is well-known among its customers. We
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What do you feel when you read the term “virtual influencers”? Are you mind-boggled, amazed, interested, not sure, intimated, or wondering who they are? – Whatever you feel, one thing is certain: virtual influencers cannot be ignored anymore and are here to stay. Who are Virtual Influencers Why Brands are Queuing
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The advent of generative AI has enormous potential to not only increase the overall productivity of businesses, but also to complement many people’s works in the areas of journalism, education, writing, and more. A report by the United States investment bank Goldman Sachs, in a recent report, highlighted the
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Pepsodent is a brand of toothpaste that has been in existence for over 100 years. It was first introduced in the United States in 1915 and is now sold in many countries worldwide. Pepsodent toothpaste is known for its ability to fight against tooth decay and promote good oral hygiene.
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Luxury brands have long been associated with exclusivity, sophistication, and elegance. Their marketing strategies have always been a crucial component of their success. Luxury brands use a range of tactics to build brand awareness, create demand, and build a loyal customer base. Let’s explore the world of luxury brand
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They are cool, young, smart, working-from-home individuals who have money, fame, success, and notoriety. They are the new-age professionals called social media influencers. These social media influencers are students who are either still studying or have left their education or have studied to become an influencer. They are a different
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> This article is contributed by Karam Suri, Founder of Dusk Attire. The digital age is a widely used term across the globe for quite a long time now. Be it, toddlers or elders, everyone is hooked to social media and digital platforms for their personal reasons. Be it business
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Endorsing or promoting a brand or a business using celebrities or well-known public figures is a well-established practice for decades. Recently, brands have shifted and turned their focus to influencer marketing. The captive audience those influencers enjoy has not gone unnoticed by savvy businesses. At a fundamental level, influencer marketing
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> This article has been contributed by Mr. Mahesh Gaur,  Head of  Marketing at SanchiConnect. A deep-tech startup's mature stage is different from a regular startup's, so the marketing should also be different. If you are not yet a product market fit, I believe you should
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Today, I am going to tell you the marketing strategy of a very famous chocolate. Guess the name of this brand using these hints. It comes in a bright red wrapper, has a simple yet catchy tagline, and is associated with Google Android System. It is a chocolate-coated wafer which
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Promoting brands and products via social media platforms is the trend of town. A new concept known as micro-influencer marketing has gained popularity recently. It’s the same concept as influencer marketing, but on a smaller scale. There are different types of influencers for marketing but micro-influencers are the ones
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Nobody could have ever predicted that China would experience another period of rapid economic boom. Similar to how Toyoko dominated the automotive industry, a brand that has been reigning the consumers for more than 6 years by offering a variety of goods and services is MINISO. It was founded by