🔍Insights

Danone Marketing Strategies

🔍Insights

Marketing Strategy of Danone: Cultivating Healthy Connections with Consumers

Danone, a renowned food company, was founded in 1919 in Barcelona, Spain, by Isaac Carasso. Its name, “Danone,” meaning “little Daniel” in Catalan, has become synonymous with excellence and innovation in the culinary world. The company’s debut product, the fermented milk drink “DanActivia,” paved the way for its meteoric

By Apoorva Bajj, Archana Karthikeyan