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Brian Niccol: How the Starbucks CEO Is Shaping the Future of the Coffee Empire
When Brian Niccol took the helm as CEO of Starbucks in 2023, he brought a reputation for transformative leadership and a keen understanding of consumer behavior. Known for his successful turnaround of Chipotle Mexican Grill, Niccol’s appointment signaled a new era for the global coffee giant, one focused on