In order to promote social distancing Paytm contactless dining has got it's first big partnership as big coffee chain TATA Starbucks has come forward to brew up the game. This news has been confirmed by two people who have requested some anonymity.
Metro Cities Will Have The First Sip Of The Brew
It won't be available in all the cities as of now, TATA Starbucks aims to target the metro cities which include New Delhi, Gurugram and Mumbai, said one person anonymously. Having around 180 stores all over India, they are planning to introduce this feature to all of them. Bengaluru stores have started to adapt this concept and are following these norms.
Although, Paytm and Starbucks has not given any statement on this and have not commented anything when asked.
Can Help Restaurants Gain Trust
According to current situation, restaurants being in loss and looking for different safety alternatives to grab the attention of customers this can surely be a good alternative. While mostly restaurants offering the takeaway or home delivery services after the lockdown was removed and they came into business again.
Gaining trust of the customers for these restaurants is not easy at the moment, they are trying their every bit so that the customer are less not concerned about the safety being provided by restaurants.
Now, these restaurants are looking forward to partner up with these online food delivery giants to get more customers and provide them with safe solutions. Minimum physical contact has become a matter of concern and teaming up with online food providers will surely help the restaurants to get back on the track.
How Does Paytm Contactless Ordering Works
Paytm came up with the idea in the month of April in which they introduced 'contactless in-store ordering'. They said that the idea of Paytm contactless ordering will help in promoting the process of minimum physical contact.
Paytm earlier in a statement said that they have developed an online menu system where a QR code will be given to the restaurants and the users can scan the QR code which will help them getting the menu on their mobile phones and can place the order without having a contact.
People can also order their food by not even being present and can go inside and take away their order which will also help in creating a hassle free ordering and no physical contact too.
Now, with getting a big partner like Starbucks, customers do not need to have any contact and they can have their food while just scanning up the QR code placed on the table of the Starbucks outlet and can go through the menu with the help of the Paytm Application and can pay online through various online options like Paytm Wallet, UPI, cards or net-banking without having any physical contact.
Starbucks being a good brand name can also grow up their business by gaining the trust of their customers with the help of Paytm contactless ordering. TATA being a 50 percent partner of the starbucks always aims how it can help create a better ecosystem for the customers. With new norms it can help them gain public trust and provide them with better solutions
A person have given an anonymous statement saying, “Starbucks has usually been shy in partnering with digital payment firms, and this partnership will help Paytm quickly scale up its contactless-dining solution, as it looks to compete against a similar solution from Zomato,".
The post covid phase will come with new challenges with each and every passing days, the food business is facing a lot of backlash with this different kind of world. It is a tough road for all the food giants. But coming up with these new steps are a hope of getting better and provide better to their customers. Gaining the trust of the customers and trying to develop a good relationship again and ensuring them safety is what all the food giants are focusing on.