💳 FinTech
SEBI Wants One Ad Code for All of Finance. Celebrities Are Back In, Finfluencers Are Now On the Hook.
SEBI has proposed a single Common Advertisement Code to replace the patchwork of rules that govern how financial entities advertise. It scraps mandatory prior approval for most ads, lets firms use celebrities again, and classifies big finfluencers, OTT stars, and even AI avatars as "celebrities."