Vijya Fintech’s MIDASX Raises INR 12 Crore, Acquires AI Startup to Build India’s First AI-Driven B2B2C Multi-Asset Marketplace

Vijya Fintech, the parent company of flagship wealth-tech platform MIDASX, has announced the successful closure of its INR 12 crore Seed Round, marking a major milestone in its mission to build India’s first open-architecture, AI-driven B2B2C multi-asset marketplace. With this round, the company’s total funding has reached INR 27 crore, backed by family offices and ultra-high-net-worth individuals (UHNIs).

This fundraise also coincides with MIDASX’s acquisition of an AI startup, aimed at strengthening its technology stack and integrating next-generation artificial intelligence capabilities into its platform.

Reimagining India’s Wealth-Tech Landscape

Speaking about this development, Aakash Bansal, Co-Founder and CEO of MIDASX, said:

“This milestone marks a defining chapter in our journey to reimagine India’s wealth-tech landscape through the country’s first open-architecture B2B2C marketplace. Our mission has always been to empower financial intermediaries with next-gen, AI-driven, open-architecture technology that allows them to remain independent, compete, and win in a digital-first world.

With this funding, we plan to enhance our tech stack, expand our team, scale operations across India, and accelerate the rollout of our marketplace—bringing together Stock Baskets, Research Calls, Corporate FDs, LAMF and LAS, MF Model Portfolios, Bonds, MLDs, and Unlisted Equities under one intelligent ecosystem. The next phase will expand into Insurance, PMS, AIF, International Equities, Estate & Tax Planning, and Commodities, enabling distributors and advisors to deliver a truly holistic wealth experience.”

AI-Driven Expansion and Leadership Strengthening

As part of its technology expansion, MIDASX has acquired a cutting-edge AI startup to embed advanced tools such as Portfolio Health Scoring, Predictive Analytics, Simulation Engines, and Walk-Forward Analysis within its platform.

To further bolster its leadership and innovation, Anil Gupta has joined as Co-Founder and Chief Investment Strategist (AI Lead). With over 18 years of experience in quantitative investment strategies and AI-driven analytics, Gupta will spearhead AI innovation and investment strategy initiatives at MIDASX.

Sharing his vision, Anil Gupta said, “I’m thrilled to join MIDASX at this transformative stage. With the integration of next-generation AI tools, we aim to revolutionise how product manufacturers, financial intermediaries, and investors connect and collaborate on a unified platform. MIDASX is poised to set a new benchmark in intelligent, inclusive, and scalable wealth management.”