Top Companies Showcasing Creativity in T20 World Cup 2024 Commercial Ads

Cricket is now much more than a game played with a ball and bat. A lot of major corporations have been interested in being involved with this sport because of how powerful it has become as a commercial entity. Many corporations have showcased their creative side in their commercial efforts throughout this T20 World Cup as well. These companies are aiming to do double duty by increasing their profits and reaching a wider audience with these creative and interesting advertising efforts.

Some of the interesting ad campaigns that have gained popularity in T20 World Cup 2024 are listed below:

Dream 11’s Yeh Sabka Dream Hai
Britannia's Hilarious Jab at Oreo
Star Sports’ Deep-Rooted Love for Cricket

Dream 11’s Yeh Sabka Dream Hai

Dream11, a platform for fantasy sports, has debuted a new campaign for the Twenty20 World Cup called "Yeh Sabka Dream Hai". DDB Mudra was responsible for both the concept and production of the campaign. With this campaign, the entire nation stands in solidarity with Team India, sharing their dreams of a successful ICC Men's T20 World Cup in 2024.

'Mothers of India' are spearheading the effort to rally support for the team, which is putting the call to action in a fresh perspective. The campaign highlights the fact that cricket is a deeply held passion in India, with supporters spanning all demographics - men, women, children, moms, and the young and elderly alike.

In Dream11's most recent advertising campaign, the figure portrayed by Ayesha Raza, "Mummyji," champions the dream of winning the T20 World Cup. Using the Indian Cricket Team as an example, the films show how a mother's special kind of touch can help her children succeed.

The campaign was unveiled on May 30, 2024, and it features Ayesha Raza alongside cricketers from Team India like Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Ravindra Jadeja, Rinku Singh, Tilak Varma, Yashaswi Jaiswal, and Washington Sundar.

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Dream11 is the first Indian gaming company to enter unicorn clubs. Know about Dream11 history, founder, Funding, growth, revenue model and more.

StartupTalkyVidhi Punamiya

Britannia's Hilarious Jab at Oreo

In their most recent advertisement, Britannia pokes fun at Oreo with the help of actors Varun Sharma and Kunaal Roy Kapur. 

The Oreo cream biscuit from Mondelez is the target of the ad's playful jab. The actor rails about Oreo's use of "twists" in their advertising, citing the company's World Cup advertisements as an example.

Recalling about Oreo's previous campaigns, Sharma and Kapur find it humorous. They bring up the ICC Men's T20 World Cup 2022, which was all about reintroducing the biscuit to the Indian market, much like it was when it was first introduced in 2011. Also, the characters make fun of Oreo's other ad campaign for the ICC Men's Cricket World Cup 2023, which takes a different approach and tells fans to calm down before their side brings home the title. The ad spoof from Britannia is most effective when it asks Oreo not to run commercials during the forthcoming Men's Twenty20 World Cup. Joining the 1.4 billion Indians in their intense desire for a successful tournament, the performers playfully reference India's past World Cup defeats and beg Oreo not to introduce any "twists" to this year's event.

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Britannia is a trusted food brand. Read the success story of Britannia company. Know about its business model, history, owner & company profile.

StartupTalkySarika Anand

Star Sports’ Deep-Rooted Love for Cricket

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Star Sports, the official tournament broadcaster, has dropped a promotional video that captures the passion that millions of Indians have for cricket and the World Cup.

People of different ages, from kids to adults, are shown in the film passionately practicing cricket, which perfectly reflects the spirit of dedication.

The footage shows that the countrymen are improving their skills in preparation for the ICC Twenty20 World Cup, whether by hitting an imaginary ball, running through bowling run-ups, or doing fielding drills. If you're a cricket fan in India, Star Sports wants you to come out and support Team India. India is in Group A with the United States, Ireland, Canada, and Pakistan.

FAQs

How many total teams are participating in the ICC T20 World Cup 2024?

20 teams are participating in the ICC T20 World Cup 2024 which are divided into 4 groups.

What is the format of T20 WC 2024?

In the first round, 20 teams will compete, divided into four groups of five teams each. The top two teams from each group will advance to the Super 8 round, where the eight qualifying teams will be split into two groups of four teams each.

How to watch the ICC T20 World Cup 2024?

The T20 World Cup 2024 match will be streamed live on Disney plus Hotstar app and Star Sports Network.