Top 10 Ecommerce Products and Catagories Favoured by Customers

It is 2022 and nearly every single commodity or service that exists is up for sale on the internet. It is indeed the age of online shopping. From groceries to jewelry, you can shop for everything online. One just needs to search for it, a thousand options and hundreds of sellers are available right in front of your phone screen.

It's just a matter of clicks and items in your wish list are delivered within the span of 10 minutes to 2-3 days. All this is rightly termed e-commerce and we can't emphasize enough the fact that the world has gone completely online and there is no stopping buy.  

More and more people are joining the world of daily online e-commerce transactions thanks to the rising cases of the COVID-19 pandemic which brought the whole world under a single web internet. A truly astonishing number of people each year connect to online e-commerce websites and we can't believe the numbers we see.

In the years 2020 and 2021, more than two billion individuals made purchases online, and if we go on to add up all the data together, we'll find that more than one-fourth of the world's population has access to a minimum of one or more e-commerce shopping sites and platforms.

But have you ever wondered what people buy on these platforms? No, it is not only limited to electronics or clothing, the list is long. It is evident that online apps deliver very basic needs such as groceries and toiletries at doorsteps, and offline purchases have tremendously decreased.

But what is the proportion? Since a lot of the public still believes in shopping for their stuff offline, we cannot conclude that the online market is the real boss. We are here to decode the data with the help of reliable sources and surveys available on the internet let us see. Online shopping saves money, saves time, is exciting, and is revolutionizing the way a consumer’s psychology acts.

The Value of Sales Breakdown- Online and Offline
1. Clothing & Apparel
2. Footwear & Shoes
3. Electronics & Gadgets
4. Games & Toys
5. Veterinary & Pet Items
6. Stationery
7. Hand & Power Tools
8. Tupperware
9. Furniture
10. Sports Products

The Value of Sales Breakdown- Online and Offline

So, E-commerce companies have always been a great option for online purchasing since the introduction of digitization. Many consumers never even consider a day without purchasing from an online retailer of goods. Surveys and researches say that by the end of 2050, more than half the population of the world would be buying and selling online. So we are heading towards the ultimate digitization.

Both owners and consumers may take advantage of online transaction facilities due to the transformative effects of digitization and widespread public access to the internet. People can select whatever daily-use item they want, including kitchen and household appliances. Let us see what is sold the most and least, online.

1. Clothing & Apparel

Among the majority of people shopping online, most of them prefer buying clothes. The reason being they get access to a vast variety of clothing and apparel options from which they can choose. This is way more than the limited stock shown to them in a physical shop or store.

They get to choose the color, range, fabric, design, brand, occasion, etc. easily. Plus most of the online shopping sites provide free shipping and exchange too which might not be possible in the marketplace.

2. Footwear & Shoes

Regarding shopping for footwear online, surveys say that around 58-60% of people choose to buy their shoes online. Earlier due to size issues people chose to stay limited to physical stores for their footwear.

But with companies introducing standard footwear sizes online, most of them have shifted to online shopping. Needless to mention, they get access to a lot more options in the online mode, and easy exchanges and returns add to the facility hence adding to the no. of online shoppers.

3. Electronics & Gadgets

Almost 90% of the people who use online shopping have once in a lifetime bought an electronic appliance, gadget or device, or device online, according to recent surveys. Great offers, discounts, and deals are mostly available online which might be absent in a physical store.

Because electronics are quite expensive, people always want to save on them. Hence they prefer buying it online. From phones to laptops and TV to fridges, online shopping sites are a hot market for electronics.

4. Games & Toys

With the popularity of Disney, Star Wars Dora, etc., games and toys have become one of the most sold items on the online market. Hamleys, Shumee, Toy Cart, Toy Champs, etc. are some of the most famous brands selling toys online.

With the increase in the no of millennial parents, the no of parents who buy games and toys online has drastically increased. Not to forget the PlayStations such as Xbox, PS 5, Oculus, etc. are always trending online and more and more people buy them.

5. Veterinary & Pet Items

Pet products are in great demand online. Be it pedigree, dog harness, dog belt, or dog healthcare items, people prefer buying them online to avoid the hassles of the offline market. Often the product they are looking for might not be available offline, so people are more interested in buying them online where they have great options and varieties. Around 35% of the online sales account for veterinary and pet items.

6. Stationery

Stationery items rule the world of online shopping sites. From books to pens to crayons to planners, everything stationery is sold in huge quantities every day, on online shopping sites. While you may not find the one book that you’re looking for in the city’s biggest library, you will surely find it online.

There are many unique pieces available online. From students to office-going people, everyone likes to shop their stationery online because they also get to save a big deal on it.

7. Hand & Power Tools

Gone are the days when power tools were only found to be with plumbers or mechanics. Today, the skill of repairing a leaking tap or joining a circuit box is mandatory for us all as they come under basic skills. Be it a wrench, a screwdriver, a hammer, or a drill, you may end up needing them anytime.

Hence the market for hand and power tools has grown considerably. Around 25% of online shoppers shop for them online as they come with a warranty and guarantee as well which is not common in the physical tools market.

8. Tupperware

Tupperware sales are rising day by day as offices, workplaces and schools have fully resumed post the pandemic period. People prefer buying Tupperware online because of the durability and lifetime warranty that comes with it.

Lunch boxes, bottles, containers, etc. are the favorite choices of people when it comes to buying Tupperware online. Every day thousands of Tupperware are sold in huge quantities online.

9. Furniture

The hassle of buying furniture from a physical store is way too much. There are concerns about the wood quality, durability of the furniture, etc. To avoid all this, around 30 to 40 percent of people prefer buying them online.

Furniture sales have risen drastically post the pandemic. People buy all sorts of furniture starting from rugs, recliners, and beds to sofas, etc. Sometimes there are offers of free mattresses etc. along with beds, sofas, etc. which makes it a lucrative deal for the customer.

10. Sports Products

Lately, the online sports market has been in great profit as people search for sets used by popular players which is not generally available in the market. Not only does online shopping save time but some of the people who shop online for sports products say that they typically get it at cheaper prices as compared to the market. And added benefits include certified products, free repair, etc.

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Conclusion

The world of e-commerce or online shopping is booming! We are quite sure you too shop online. Have you shopped from the above-mentioned products offline? Every day we come across products that might not be easily found in the market. So, online shopping sites are our resort.

The above-mentioned products which dominate the online market are mostly daily-use products and it is a delight to have all of them under the same platform over the internet.

FAQs

What is the largest retail category?

The largest retail category can have a debatable answer. Currently, the largest retail category is apparel.

What categories are most frequently bought through e-commerce?

The most frequently bought e-commerce categories are toys and hobbies, food and beverages, equipment and supplies, etc.

What are product categories in marketing?

The product categories in marketing stand for a group of products all sharing similar properties.

What do people purchases most online?

People mostly purchase casual and daily usable items online. These items can widely be divided into multiple categories such as fashion, electronics, books, sports, etc.