Udaan: Business & Revenue Model

🔍Insights

Himangi Khare

Sep 11, 2021 — 6 min read

Udaan is a Bangalore based B2C marketplace and is owned and operated by Hiveloop. Its is founded by Amod Malviya, Sujeet Kumar, and Vaibhav Gupta and currently, Vaibhav Gupta has been appointed as the CEO of Udaan. All three were working together at Flipkart when they all decided to work together on this idea. Udaan is a B2B trade platform that brings manufacturers, traders, retailers, and wholesalers onto a single platform. According to the reports, the startup has attained soaring heights with a valuation of $7.5 Billion.

Udaan aims to reduce the middlemen among the clients and the manufacturing units so that the client receives the products at exceptional prices. Udaan desires to resolve credit score problems, B2B logistics, income and marketing. Their end goal is to cover all the clients and the retailer. Udaan confirmed its individuality through the capital infusion of around $225 million from its present investors — DST Global and Light speed Venture Partners.

The Begining Of Udaan
Udaan's Business Model
Udaan's Competitors
Zoom Tail
Big Trade
Trade Kosh
Udaan Revenue Model

The Begining Of Udaan

Initially, Udaan was started as a logistic platform for small customers and dealers in the electronics and apparel segment. In the beginning, they simply targeted logistics for approximately 8-10 months. They gained popularity very quickly in India and constructed a large database of customers and dealers in advance and they ventured into the delivery enterprise. Very soon, Udaan is eyeing to develop itself into a lending platform for merchants.

Udaan is attempting to construct a full-stack platform for small and mid-sized firms in an attempt to create a mixture of the market, logistic services, and lending. Udaan is an enterprise in which producers and wholesalers can promote their merchandise to outlets through an internet platform or cellular app.

Udaan's Business Model

Trade Kosh, Big Trade, Uni commerce, Tiny Deal are some of Udaan's competitors. The enterprise gained popularity with grit and hard work. Despite inefficiencies in logistics, sales, and different phases, Udaan believed that those kinds of stressful situations are now no longer unusual. However, following the proper method and tech-enabled strategies assist to supply an appropriate output thus fixing the inefficiencies.

Today, the enterprise has its business spread over 500 towns and alternatives up from dealers in over 80 towns. It is an excellent platform to develop corporations both small or medium on the equal time as you purchase or promote your product. Udaan’s cell app connects almost 150,000 traders, retailers, wholesalers in India.

Udaan determined that financing operating capital has been a prime supply up stores and they intend to offer operating capital at an inexpensive rate. Being a platform for stores and wholesalers, it has additionally started lending loans to small agencies. It has also obtained a non-banking monetary agency (NBFC) license to offer a charge range to SMEs. The B2B E-trade agency has been constantly growing daily. So far, Udaan has raised capital of $1.15 Billion in total.

Udaan's Competitors

Udaan attempts to bring wholesalers, buyers, distributors and producers all under a single umbrella thus bridging the gaps with its B2B market system. Even though there are many more organizations who are also in the same game Udaan still soars above them in terms of its Business and Revenue. Some of Udaan's competitors are Zoom Tail, Big Trade and Trade Kosh.

Zoom Tail

Zoom Tail is one of the biggest competitors of Udaan. Zoom tail started in 2018 and it is also a Bangalore-based enterprise. It became fashioned to offer e-commerce answers to small and medium-sized companies. Its primary purpose is to assist the small stores to discover their market industry, buy inventory, and use diverse different gear to make their businesses bigger. It has continuously been elevating finance for the closing years to expand and enhance its generation and to be one of all the biggest B2B e-trade systems.

Big Trade

Big Trade, which started in 2017, has grown out to be India’s pinnacle B2B wholesale shopping and selling systems. It attached the small stores with the wholesalers, thereby growing their operational performance and decreasing their costs. It enables producers and vendors to set up a logo for themselves and get a sturdy foothold throughout India. In 2019, the generation department of Walmart, Walmart Labs, obtained Big Trade. The Big Trade tells us that it’s going to be a fierce competitor for the rising Indian startup, Udaan.

Trade Kosh

Like Udaan, Trade Kosh too is an e-trade B2B platform that connects the stores with the producers. It targets to offer stores with merchandise on the wholesale stage and goals to expand its inventory control and dealer control with the help of analytics and records science. However, even after going through such excessive competition, the corporation has been a hit in its success rate. This is because it has an aggressive gain which units it apart from its competition.

Udaan Revenue Model

Udaan’s wide variety of sales assets consist of revenue from Logistics offerings. A crucial asset of sales for Udaan is the shipping expenses it collects from the individuals for picking up items from the premises of the vendor and turning in the same to the buyer. There additionally are prices for amassing any cross back of income from the customers.

Amod Malviya, Vaibhav Gupta and Sujeet Kumar are the trios who founded Udaan and recently Udaan has joined the Unicorn club of startups which ultimately means that the privately held startup is valued at over $1 Billion, the term consists of a mythical character to indicate the statistical rarity of such ventures.

Udaan provides dealers registered at the platform, garage and warehousing offerings to allow them to ship items quicker to the customers. Sellers are charged a fee for such warehousing offerings. Fees from receivable control offerings consist of prices for amassing bills from customers in coins on behalf of the dealers or prices for accepting bills online on behalf of the vendor.

Commercial prices from promoting their product listings at the platform to make sure higher visibility among customers within the platform are also one of Udaan’s techniques. Udaan, through its NBFC arm, extends credit scores to traders and investors to assist them in meeting their operating capital requirements. Interest profits from such loans is a crucial supply of sales for the platform.

Udaan gives numerous different charge-based offerings to agencies registered on their platform. These consist of offerings like packaging and printing of labels on merchandise, the printing of invoices and returns control offerings. It offers electronics and client items at the market for commercial items, sparkling cease result and vegetables, workplace supply, style accessories, girls and men wear, Food and FMCG. No wonder ‘Udaan’ gained the race towards many startups.

Udaan allows agencies to locate customers, suppliers, and merchandise thus joins them to get a pleasant deal. The platform additionally allows steady bills and offers logistics support. The agency additionally gives accounting, order control and fee control answers to traders on their platform.