Business Model of Visa | How does Visa Inc. Make Money?

Pratyusha Srivastava Pratyusha Srivastava
Dec 24, 2021 5 min read
Business Model of Visa | How does Visa Inc. Make Money?

The biggest digital payment brand, dominating the whole digital transactions companies around the globe, is Visa. Visa Inc. is widely famous across the globe and serves over 200 countries and numerous territories. Visa facilitates dozens of services at a broad level to the individual consumers, financial institutions, governments, and merchants. It offers authorization, settlements, and clearing services in the smoothest manner.

Visa Inc. does not issue debit or credit cards although it does authorize the service of debit, credit, and prepaid cards to the enterprises as well as consumers. Visa gains its most profitable deals by selling services to various financial businesses and merchants, acting as the middleman. Visa's biggest business strategy comes from expanding its presence to various digital payments, E-Commerce, and others. The biggest rival to Visa is Mastercard Inc. and PayPal Holdings Inc. in the market. In this article, we will discuss the business model of Visa and how it makes money! Let's get started.

About Visa
Where does Visa Operate?
Key Products and Services of Visa
Target Audience of Visa
Business Model of Visa
What is unique about the Business Model of Visa?
How does Visa make money?
Conclusion
FAQs

How Visa Inc. Makes Money?

About Visa

Visa Inc. is a prominent global digital payment company that acts as the middleman in facilitating consumers, financial institutions, government, and other businesses. Visa's services are available in more than 200 countries and territories across the globe.

The American multinational corporation, Visa works as a financial services provider headquartered in Foster City, California, United States. Visa was founded by Dee Hock in 1958 as the BankAmericard.

Visa is known as the second-largest debit and credit card payment corporation, after China's UnionPay. This data is based on the number of card payments made and the number of card issues of the company, annually. Apart from this, Visa is the leading banking card company in the whole world, dominating around 50% market share of the entire card payments.

Where does Visa Operate?

Visa is a global payment company that serves more than 200 countries and territories, worldwide. It's four secured data centers operated in Highlands Ranch, Colorado; Singapore; Ashburn, Virginia, and London, England.

Key Products and Services of Visa

Visa Inc. offers tons of services to its consumers such as clearing, authorization, and settlement services. Its major services and products are:

  • Services: Clearing, Authorization, and Settlement services. Moreover, mobile payments, top-up services, and money transfers.
  • Products: Visa provides its allotted credit cards, commercial cards, debit cards, prepaid cards, and other mobile and money transaction-based products.

Top 10 Mobile Wallets in India | Online Payment Made Easy
Details about working of Mobile wallets in India. We’ve listed Top 10 mobile wallets and best online payment apps like Paytm, GooglePay, PhonePe, etc.

Target Audience of Visa

Visa majorly targets the people with a good income to spend and those who need credit points. The company targets its consumers through various channels such as banks or other financial institutions.

The digital payment company believes in providing consumers with the utmost convenience of its stakeholders.

Business Model of Visa

Visa logo
Visa logo

Visa functions on a pretty different business model as compared to the conventional models. Who doesn't have a Visa card nowadays? But it's pretty amazing how its business model functions. The digital payment company, Visa is a publicly-traded company that comes in the listing of the New York Stock Exchange.

Visa follows the Multiple sided platform- business model. It functions by spreading its card services everywhere. And the maximum the customer through a Visa card makes will be accepted by the merchants and vice versa.

Visa mainly focuses its marketing campaigns on the customers holding Visa's card and are the subsidy side of the company. Visa provides the best facilities for payment to consumers, businesses, and government organizations. In a further manner, Visa uses a proprietary transaction processing network of technology.

What is unique about the Business Model of Visa?

Visa's mode of generating revenue is entirely different from any other organization. It functions with an open-loop system and follows a transaction-centric business model.

Visa's business model is based on connecting the consumers to the business owners as the middleman. Visa's revenue generation isn't based on the money made by the discount offers of merchants or consumer's membership fees for issuing the card.

Visa functions as a transaction-centric business model where it earns its revenue through the payments as well as transaction volume done from its personalized cards.


Top 50 Fintech Startups in India 2021 | Indian Fintech Companies
Fintech startups in India like Paytm and Cred have transformed the perception of the finance segment with some achieving unicorn status in India.

How does Visa make money?

Visa charges little transaction fees from the merchants. Let's suppose there is a certain amount the consumer transacted to the merchants. So around 2-4% of the total will be merchant fees. That 2-4% will be split between the consumers and the organization, based on the interchange fees. There is always a high risk of default payment by the consumer but the person with a Visa card keeps more generated money from the merchants.

Visa generates its revenue from transactional processing, payment volumes, and value-added assistance including dispute management, issue processing, value-added information services, loyalty services, and many more.

The revenue is distributed in four streams as Service revenue, International transitional revenues, data processing revenue, and other sources of generating more revenue.

Conclusion

Visa is an excellent digital payment company when it comes to serving customers promptly. Although it does make it the second-largest digital payment company after UnionPay of China. But apart from that, Visa is the first choice of everyone across the globe. It offers tons of amazing services to merchants, financial institutions, and others. Through this article, we got the knowledge on how the company makes its money as well as its business model. Stay tuned for more updates!

FAQs

When was Visa founded?

Visa was founded in September 1958 by Dee Hock.

What is the revenue of Visa?

The revenue of Visa was 2,185 crores USD in 2020.

Who is the CEO of Visa?

The current CEO of Visa is Alfred F Kelly Jr.

Who are Visa Inc competitors?

Visa top competitors include:

  • Stripe
  • Mastercard
  • Capital One
  • PayPal
  • American Express

Must have tools for startups - Recommended by StartupTalky

Subscribe to StartupTalky

Get the latest insights delivered to you right in your inbox

Great! Next, complete checkout for full access to StartupTalky.
Welcome back! You've successfully signed in.
You've successfully subscribed to StartupTalky.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.