Importance Of Work Culture In The Success Of A Startup

PV Vyshnavi PV Vyshnavi
Apr 21, 2021 8 min read
Importance Of Work Culture In The Success Of A Startup

Startup culture is a key element of most corporate organizations. Startup culture has received a lot of attention in the recent times, which is because it plays a vital role in improving the overall experience at work and some are seamlessly integrating work into their life. By defining their startup culture, a company can commit to support the work itself, improve their operations, make more valuable contribution and gain greater personal satisfaction.

Since startups are often run by small team working closely together, their “startup culture” is typically a reflection of the founding the team’s passions and personalities. In most situation every individual working in the startup usually contributes to the overall culture. While culture can take a number of years to evolve passively some corporations have been able to change their culture reasonably quickly through specifying a new set of behaviors that is expected from their employees.

The common factor between corporates and startups is that their culture is the driving force of the organization. It includes how the employees of a certain company form and communicate ideas, how they behave, respond to customers and bring themselves to work. It is the reflection of what the company stands for and the working styles of the founders and employees, which is why startup culture is important in what makes a company successful and bring it in the list of best startups.

What is startup culture?
The Importance of culture in your startup
Here are some ways your company can make your startup culture

Difference Between Startup and Corporate Culture
With many of us being at the junction of our career, from where we can see anocean of opportunities ready to take us aboard, the options seem to be endless,you can choose to study further, explore your field, and interests, or you canstep into the economy and be a part of an amazing corporate, or…

What is startup culture?

When someone talks about Startup Culture, it usually includes happy hours, unlimited PTOs, pet friendly offices, ping pong tables, zen rooms, etc, are beneficial for the startup employees, increases comfort and sparks creativity. However adding benefits and perks isn’t enough to make a successful startups culture, many first time startup founders struggle to define their culture from the beginning, only to realize its impact on the operational side of the business.

To thrive in the new decade entrepreneurs and founders have to know how to define and cultivate a startup culture according to their companies. Sometimes the right technology helps in making the vibrant culture easier to implement across geographical boundaries. With the unprecedented times of the Covid 19, a variety of application help employees to collaborate in real time, video conference, message and work on the same version of documents from different parts of the world.

What a healthy work culture must contain
What a healthy work culture must contain

With people working across time zones and locations, it’s never been easier to reward and recognize great staff and projects. We think we have the right cultural guidelines in place but, like any startup, we know just how important it is to continue demonstrating the behaviors we want to instill throughout the business if we are to be successful.

A successful startup culture in the following ways:

  • Lead by example and actively demonstrate the behaviors that is expect from the team.
  • Call out positive behaviors publicly, recognize and appreciate when someone does a good job.
  • Document our culture statement and workshop with our team to promote a shared goal.
  • Share the success metrics with the employees so they know the goal but also how we’re tracking towards those collective efforts.
  • Treat everything as an experiment, take the time to discuss and learn from failures while doubling down on the successes. Ultimately, we know that execution and delivery will determine our success but behind the scenes our culture will be the driving force.

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The Importance of culture in your startup

In 2020, workplace culture will continue to be as important as or more important than products and services. More than ever, founders will need to prioritize defining company culture from the beginning before it’s too late. The investments of focus, time and resources will pay off higher talent, better communication, increased productivity and customer loyalty. For startups, the impact of every team member’s attitude and productivity is exponential. Even simple cultural components, like a set of common values, can align workers under a single, identifiable banner.

According to Glassdoors 2019 mission and culture survey before applying for a job, nearly four in five employees and job seekers consider a company’s mission and culture. This is important because 65% of 18 to 35 year olds are likely to culture over salary, that higher than any age demographic surveyed. Workplace culture also affects the bottom line, even if a company manages to attract the best turnover, decreased motivation and overall decreased productivity.

The importance of work culture

The importance of company culture is getting a lot of attention these days, especially in the startup world. Tech giant like google have made a name for themselves by offering unique, sometimes luxurious benefits to their employees, while small offices are changing the rules of office culture with perks like unlimited vacation time and flexible hours. The 2019 Employee Engagement Report of TINYpulse, about 43% of the 25,000 employee respondents across 20 industries said that they would leave their companies even for a marginal hike because of weak company culture.

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Here are some ways your company can make your startup culture

Giving importance to the mission of the company

The first step of making a company culture is to establish a clear set of priorities which align with the company’s overall goals. For example, Google mission statement is “Don’t be evil”. This applies at the corporate level, as the company strives to do as much good as possible, but also at an employee level.

Employees who keep their core mission at heart will be more likely to stick with it, helping the company stay on track with its identity and purpose. A company with a strong purpose, may be able to encourage more individuals to buy into that purpose and complete the feedback loop.

Attract new talented employees

Every organization needs talented employees in order to success, but getting talented people to join the company can be challenging. The companies spend a lot to post about job ads, hire professional recruits or head hunt at professional networking events, but sometimes this approach is easier for well establish companies as they already have a well-known name and brand. Talented candidates are always picky on where they want to work and also expect more than higher salaries which is usually an office culture that matches their personalities.

Retaining employees

Finding new employees is good but training them and integrating them into your company takes time, costs money and may lower overall morale. With a strong company culture that encourage people to come to work every day your retention numbers should go up because employee retention and company culture have self-sustaining relationship.

The stronger your work culture is, the more likely it is for employees to stay loyal to the company, and while the more employees stick around the work culture will get stronger. The key is to find a core team of people who fit your culture perfectly, and keep them happy and consistent as your company grows.

attracting and retaining employees
attracting and retaining employees

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Encouraging passion

Every company must have passionate employees as they are more productive, creative, and come up with innovative startup ideas. This can be achieved by giving people an ideal cultural environment in which to work is about more than just preventing them from quitting.

A good work culture can lead to employee’s satisfaction which makes them passionate about doing their job while also being invested and loyal to their works place. In a way, company culture is a tool that keeps employees happy enough to produce their best work and that means the company can push new boundaries and tread new ground.

A Unique Brand Identity

A great internal startup culture can develop a distinguishing reputation for your brand, in an external context. Unique brands always have an edge over brands that blend in with the competition, so the stronger your culture is, the stronger your brand can perform. Company culture is more than a brand, too, and it’s more than just a great series of benefits that is provided to the employees. It’s the combination of environmental, atmospheric and practical conditions that keeps your company and more than just a bunch of individuals who happen to work in the same physical space.


What is a startup?

A startup is a young organisation founded by one or more entrepreneurs to develop a unique product or service and bring it to market.

What is a good work culture?

Good work culture is one that encourages employees to behave like a family. It increases comfort and sparks creativity.

What is the Difference Between Startup Culture and Corporate Culture?

A startup environment is typically a fast-paced culture in which creativity and communication are valued. Startup culture is often perceived as being less formal than that of a corporate environment and usually puts less emphasis on hierarchy within teams.

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