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FTX is a cryptocurrency exchange that was founded in May 2019 by Sam Bankman-Fried and Gary Wang. It was built by the traders and for the traders. While it has its official headquarters in the Bahamas, FTX is managed from the US. Its biggest offices are located in Chicago and
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It was the year 2020 when at least five automobile manufacturers like Audi, BMW, Cadillac, Porshe, and Tesla were rolling out a subscription model for certain features of their high-end cars. This meant that customers were to pay monthly or annual subscription fees to use features like active driving assistance
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Between 2017 and 2019, horizontal eCommerce players like Amazon and Flipkart were experiencing business growth within India while vertical players in the eCommerce space were struggling. Among the worst hit were online niche fashion startups that failed to make a mark. These startups were quickly riddled with cash crunches, failed
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In the world of entrepreneurship, pivoting means fundamentally changing the direction of the business when the existing products or services are not meeting market needs. A pivot is usually employed to assist a company in improving its revenue or even continue its survival within the market. The way in which
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The Indian Railway Catering and Tourism Corporation or more popularly known as the IRCTC is a wholly owned subsidiary of the Indian Railways, Government of India. Established as a public sector company on September 27, 1999, the IRCTC is authorised to provide services like online ticketing, catering and selling drinking
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Netflix Inc. was founded by Reed Hastings and Marc Randolph in 1997 in Scotts Valley, California. It is an American subscription streaming service and production company that offers films and television series library through distribution deals. Its own productions are known as Netflix Originals. The OTT platform is available worldwide
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A business model typically refers to a company’s plan to make a profit. It identifies the products or services to be sold, its target market and its anticipated expenses. Typically, the top-down business model is one of the oldest and the most familiar model. This business model begins by
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Vivek Gaur, Sandeep Sharma and Anand Jadhav, three veterans of the e-commerce and retail industries got together and launched Yepme.com in April 2011. The e-commerce company specialized in online retailing of men’s and women’s garments and accessories and was headquartered in Gurugram, Haryana. In a 2010 interview
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Also known as Oratory or Oration, public speaking has traditionally meant the art of speaking face-to-face with a live audience. One of the many scholars associated with public speaking, Confucius, believed that the words and actions of someone of power can influence the world. Developed as a primary sphere of
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The concept of freelancing is essentially working for oneself as opposed to working for someone else. Hence, freelancers are self-employed professionals working on a project-to-project basis. Freelance work entails topics from a wide variety of different fields like writing, editing, consultancy, marketing, designing, ICT, virtual administration, social media management, etc.
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Edward Bernays, one of the pioneers of PR said that the three main elements of Public Relations namely informing people, persuading people, and integrating people with people are practically as old as society. Public Relations is defined as the practice of managing and disseminating information from an individual or an
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Endorsing or promoting a brand or a business using celebrities or well-known public figures is a well-established practice for decades. Recently, brands have shifted and turned their focus to influencer marketing. The captive audience those influencers enjoy has not gone unnoticed by savvy businesses. At a fundamental level, influencer marketing
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Jaggi Vasudev, fondly known by his devotees as 'Sadhguru', was born in Mysore, Karnataka on September 3rd, 1957 to a Telugu-speaking family. As a child, Sadhguru was intelligent, curious, and drawn to nature. He spent much of his youth trekking and wandering in the forest, just observing as
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Launched on February 14th, Valentine’s Day, in the year 2005 by Steve Chen, Chad Hurley, and Jawed Karim as an online video-sharing and social media platform, YouTube’s impact on society has been unprecedented. In the last decade and a half of its existence, YouTube has influenced popular culture,
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A franchise can be defined as a license that is granted by a brand owner, known as the franchisor, to an individual or a corporate, known as a franchisee, to access business proprietary knowledge, process, and trademarks and to sell products or services under the brand name within a specified
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The concept is known as Human Billboard Advertising. It includes having advertisements tattooed on the body, wearing advertisements as clothing, or even holding or wearing an advertisement sign. The people who engage in these activities are known as ‘Human Directionals.’ History of Body Tattoos as Advertisements Companies That Have Used
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Nicole Perrin, Principal Analyst at research firm eMarketer made an observation, “The pandemic zapped us two years into the future on the e-commerce side.” The pandemic and its disastrous effect on the economy in 2020, forced companies to take a long and hard look at their advertising plans and platforms.
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A layoff is an involuntary separation from work through no fault of the employees. It is initiated by the employer for economic or business reasons. The global break-out of the Covid-19 pandemic spelt a disaster for the economy as 2020 saw severe lockdown restrictions for more than half the year.
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An industry, valued at USD 4.90 billion in 2021 and expected to expand at a CAGR of 26.1% between 2022 and 2030, is the Print On Demand Industry. This industry has grown increasingly popular among budding entrepreneurs, who are looking for simple solutions to cultivate high incomes and
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Over the last few decades, sports marketing has firmly established itself as an integral part of marketing. There is no existing definition for sports marketing. However, it is explained as a specific application of marketing principles and processes to advertise sports and non-sports products through an association with sports. It
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Funding is the act of providing resources to finance a need, program or project. Sources of funding include credit, venture capital, donations, grants, savings, subsidies and taxes. There are two types of funding: * Soft Funding This type of funding includes donations, subsidies and grants that have no direct requirement for
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Business success requires ambition, dedication and a lot of perseverance. The main ingredient, however, is money which ultimately makes a business sustainable. Funding a startup business is easier than people believe. This is mainly due to the many misconceptions that float around about what funding really means for a business
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A print-on-demand service that is designed to allow business owners to make custom designs to place on t-shirts, hoodies, and a few other products is what defines Printify. The company was founded by James Berdigans, Artis Kehris and Gatis Dukurs and operates as a B2B marketplace connecting manufacturers with eCommerce
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One of the fastest-growing segments in consumer finance is BNPL (Buy Now Pay Later) firms. A market segment that was worth 33 billion USD in 2019, according to GlobalData, had grown to 120 billion USD by 2021. The business model of BNPL firms emerged from extremely low-interest rates that allowed