A print-on-demand service that is designed to allow business owners to make custom designs to place on t-shirts, hoodies, and a few other products is what defines Printify. The company was founded by James Berdigans, Artis Kehris and Gatis Dukurs and operates as a B2B marketplace connecting manufacturers with eCommerce stores. Printify eases the way for store owners to focus on building their brands by taking care of mundane tasks like fulfilling orders – including billing, manufacturing requests and shipping.
Ecommerce business owners can print their designs, logos, art, or photos on clothes, accessories, stationery, jewellery, home décor options, etc., using Printify and then sell them directly through their own online marketplaces.
Printify attracted a USD 3 million investment in 2019 from Bling Capital, which was founded by Ben Ling, a former general partner at Khosla Ventures. Ling said - “Printify is perfectly positioned to enable the new trend of micro and boutique brands. Consumers and SMBs alike can benefit from Printify’s high-quality, low-cost and fast printing platform — and create their own micro-brands.”
- Create a Website
- Expand Ecommerce Footprint
- Develop a Social Media Presence
- Monetize YouTube
- Begin Blogging
- Mobilize Tiktok
- Online Coaching
- Designing Unique Graphics
- Become an Affiliate for Printify
- Write or Record Merchandise Reviews
- Run a Contest
How Printify Works?
Printify’s process can be defined in five steps:
Choice of Products
The eCommerce business can choose the types of products they wish to sell. It could range from coffee mugs, phone cases, t-shirts, etc.
Creating a Design
Desired designs can be created using Printify’s design tools, which can then be uploaded – be it images, logos, or other designs. Once that is done, it is a simple matter of adjusting the design onto the product, correcting its size and placement on the product.
Deciding the Provider
This step requires a little research as there are multiple suppliers. However, most of them send samples for proof.
Placing the Product on an Ecommerce Site
All the entrepreneur has to do is place the product on their website. Other commercial marketplace integrations can be used to hasten the process.
Making the Sale
This is the step that Printify completes for the business as it takes care of order fulfilment.
How to Generate Income From Printify?
A Printify store only generates an income if consumers are buying from it. There are a few steps that entrepreneurs can take to boost their income on Printify:
Create a Website
This option requires some amount of monetary investment, time, and a few other resources. It allows the entrepreneur to create their own space and organize it their way. It also allows the entrepreneur to have full control over how the consumer views the business and its product offerings.
Expand Ecommerce Footprint
Limiting the business and its products to exposure only from a single eCommerce site is counter-productive to its expansion and growth. Printify offers integrations with WooCommerce, eBay, Shopify, Wix, Etsy, and more that broadens horizons and exposure. Each avenue opens the gate to a whole new demographic of potential customers.
Develop a Social Media Presence
This goes without saying. The large and ready audience present on social media sites is an ocean of opportunity. This is an effective tool of communication that reaches the audience in a very short space of time.
YouTube is, without a doubt, one of the most popular and accessible video services globally. It is a great platform that is easy to use to organically introduce a Printify product. A Printify gear can be worn during the video that resonates with the audience without specifically talking about it. It also multiplies the possibility of a sale or an affiliation. All this is in addition to becoming a YouTube partner by fulfilling certain conditions and being accepted by the appropriate officiating boards.
Blogging is a mainstream way to generate public awareness and interest in a Printify store. They are popular because of their ability to gain attention on the central point of the blog, listing higher due to SEO, helping the audience to connect with the store as well as generating an income through affiliate marketing.
The demographic that this video creator app appeals to is young Gen-Zs. It is a good idea to make a video series compatible with a personal skill or idea. It is good for getting attention from a large audience, which can then be guided to a landing page. Another idea is to feature video content from store releases of Printify products and use them in some sort of a story, plot, or theme. The idea is to engage the audience. However, the app is unavailable in India. But users outside the country can definitely utilize the platform to gain maximum value from it.
One of the easiest things to do is to share the knowledge gained through the skills acquired through Printify. The experience and the exposure gained can be utilized to upskill other budding Printify users. This can also lead to a new idea as well.
Designing Unique Graphics
If the entrepreneur is equipped with an educational degree in artistic fields, as is a Printify Store owner, this skill can be utilized to create personal designs that are unique and different, that are engaging and have an emotional connect to people. There are a few programs that can be used to create these designs.
Become an Affiliate for Printify
Simply put, it is a process of introducing Printify to customers. If they choose to begin their own Printify store, the affiliate earns a certain percentage from their annual sales. It is essentially monetizing a zero-income aspect.
Write or Record Merchandise Reviews
This involves giving an expert opinion on a particular merchandise-related subject. Customers are likely to purchase a product based on the review of a Printify store owner who demonstrates credibility and subject authority.
Run a Contest
This contest can be time bound for designing a logo, suggesting an original inspirational quote or a host of other ideas that help in boosting business. The winner's prizes can include merchandise from the store.
The contemporary eCommerce ecosystem thrives on innovative thinking and a strong desire for success. As effective as these methods are, the more inventive the store owner gets to attract customers, the better are the chances for business expansion and growth.
Do I need to pay for using Printify?
No, you do not have to pay anything to use Printify's platform. You can simply integrate your sales channel and publish as many designs as you want in your store.
What websites does Printify work with?
Printify offers integrations with various websites. These are:
Can you make money off Printify?
One of the best ways to make money off Printify is through the process of introducing Printify to customers. If they choose to begin their own Printify store, the affiliate earns a certain percentage from their annual sales. In this way, by helping others, you will be able to earn some profits out of their total sales.