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This article has been contributed by Ms. Sahiba Dhandhania, CEO, Confluencr. Influencer marketing has become one of the most popular advertising strategies lately and brands are reaching out to social media influencers to connect with their target audience. With that, a trend of audiences being constantly swamped with advertisements and
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This article has been contributed by Akshat Saxena, Chief Executive Officer and Co-Founder, Froker. The commerce industry has always been at the forefront of adopting technological innovations to enhance customer experiences and operational efficiency. This ongoing evolution is reshaping the landscape of commerce through quick commerce, which is gradually revolutionizing
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This article has been contributed by Mr. Nitin Viijay, Founder of MyBizKid. The Indian entrepreneurial prospect currently is at a very interesting cusp of development. Looking at the emerging stance of the country in the global market, immense entrepreneurial opportunities reside in the nation, providing the desired impetus to the
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As the sun rises on January 16, the nation proudly observes National Startup Day, a testament to India's commitment to encouraging innovation and entrepreneurship. In 2022, Prime Minister Narendra Modi declared this day to celebrate the vibrant spirit of startups, acknowledging them as the backbone of a '
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On this National Startup Day 2024, we embark on a journey through India's startup landscape, capturing insights from industry pioneers. From HealthTech to MedTech, nutrition, and beyond, industry leaders share their perspectives on the Indian startup ecosystem. Explore the story of the startup ecosystem's evolution, understand
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This article has been contributed by Shubham Singhal, CEO and Co-Founder, Dot Media. In the pulsating heart of the entrepreneurial ecosystem, startups stand as testaments to innovation, ambition, and the pursuit of dreams. As someone who has navigated this exhilarating journey, I, Shubham Singhal, Co-Founder & CEO of Dot Media,
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This article has been contributed by Karan Gupta, Co-Founder and Director, KAPSO. In the dynamic world of 2024, the startup ecosystem is a kaleidoscope of innovation, shaped by the interplay of global trends and local movements. This article ventures into the heart of this interaction, examining how global forces are
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This article has been contributed by Greeshma Unnikrishnan, Co-founder and Chief Operating Officer, Medprime Technologies. Technology is driving the world in a direction that was unimaginable centuries ago. Today we live in an interconnected world, driving innovation, automation, and transformation. The field of healthcare is no exception with the health
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This article has been contributed by Mr. Karan Shetty, Co-Founder, Claravest Technologies Pvt. Limited. Investing in real estate is not merely a financial transaction; it's a journey that requires careful navigation through many factors, particularly in the ever-evolving landscape of the Indian real estate market. As one embarks
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This article has been contributed by Atish Shelar, Chief Operating Officer (COO), Tech Fini. Emerging technologies in the financial services sector are transforming an industry that has remained historically resistant to change. Their large-scale integration and use throughout the financial services ecosystem have given rise to an explosion of new
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This article has been contributed by Mr. Kamil Khan, CTO & Director at Sellergize. Affiliate marketing has witnessed remarkable growth in India, presenting a lucrative avenue for individuals and businesses seeking online income. It is a performance-driven marketing approach, meaning blogs & influencers can earn commissions by promoting others'
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The products and services offered by a company are what make for its business. But what opens new doors for the growth of a business is its marketing. During the traditional days of commerce, businesses used to spend a lot of money on their marketing. It involved giving ads on