There are many criteria for choosing the popup solution for your website, and you need to choose carefully because it is integral to your online marketing. Pop-up software is an effective tool for lead generation, sales, email submission, user feedback collection, and product engagement.

However, most app stores are overloaded with popup software apps and there is no easiness in their choosing. So here we are with the best website pop-up software guide that can be used to improve your conversion and bounce rate.

How to Select the Right Popup Software?

To surf for the right pop-up software, secure the design templates for different conversion goals e.g. (welcome pop-up, discount pop-up, etc). Campaign analytics to measure the campaigns in terms of how many views and emails you get.

Targeting the audience on the way to displaying a popup for the right visitor at the right time. A/B testing is possible variations of popups in original designs, texts, discount levels or whatever. Integration with other apps to send data (e.g., emails) automatically to your email app or CRM.

Hellobar
Justuno
Poptin
ConvertFlow
Popupsmart
Optinmonster
Privy
Wisepops
Seizelead
Survicate

10 Leading Popup Software to Increase Conversion Rate

Hellobar

With hundreds of well-made themes that are ready to be used already, you will find one that suits your brand style. Besides, you are completely in control of customizing i.e. appearance, text, font, coloring, and any feature that you want by using the visual editor.

The thing that sets Hellobar apart from other pop-up-makers is that the popup comes with “a design assistant" internally, which learns and matches your web design styles, colours, and typography automatically and saves your time for the task.

It offers you a free trial of 14 days and three pricing plans. Also, for enterprises and agencies, there is a custom pricing option as well. You can call up for a better response.

Pros

• You can choose among the pop-up types that are well-designed modals, page-takeovers, sliders, bars, and alerts which can be used for various campaigns and goals.
• The integrations that come as “out-of-the-box” with most of your preferred tools, such as Wix, Shopify, MailChimp, Squarespace, Blogger, and WordPress, make the whole process much easier for you.

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StartupTalkyHeena Singh

Justuno

There is almost every professionally designed template available with Justuno that you can choose according to the type of your campaign. 

The design canvas, animation and effects, and also the custom code available in the tool, make it very convenient for you to edit and customize your pop-ups in line with your business requirements.

The tool even saves you from complying with stringent data privacy laws such as GDPR because it allows you to raise consent banners for cookies and screen your data collection process for compliance.

Pros

• The A/B testing campaign development allows you to develop the most successful marketing campaign for your brand by comparing the placements, traits, rule sets, and offers of all your onsite campaigns.
• You can grow your SMS list within 2 taps - that's easy for mobile marketing. Converted into words, this means the only way your customers have is to click on the CTA and send the message.
• This draw agent allows you to get subscribers to the push notifications on their desktops when they are not on your website and this way keeps them engaged

Poptin

With Poptin, you can work from a template that you already have or you can simply drag and drop the content of your form. You can easily change the background, text, buttons, fields, and so on. 

This tool is the best because you can call up as many types of pop-ups as you want, such as lightbox, floating bar, full screen, social widgets, and sidebar.

Additionally, you can add shopping cart and booking forms on your websites such as email forms, contact forms, advanced forms, and CTAs, and draw in more high-level leads.

Pros

• The auto responder establishes a solid customer-business relationship by utilising features such as pre-designed and customizable welcome, thank you, coupon, and e-mail.
• The Poptin tool allows you to determine the location, source of traffic, and history of interactions of the visitors to present them with the most relevant pop-ups. As well, it won’t annoy a repeat client by displaying the same pop-ups.

ConvertFlow

Since ConvertFlow analyzed over 100K campaigns carried out on more than 20K websites opting for its pop-up maker, you are sure to derive concrete results through over 100 ready-to-use templates. 

There are a lot of possibilities to suit your needs. For example, you can promote the most helpful products to your visitors using a quiz survey. This will increase your revenue.

Pros

• The A/B testing tool embedded in this phone-up application will help you evaluate which designs, language, and incentives increase conversion rates and draw in more email subscribers.
• Take advantage of the numerous pop-up triggers which include but are not limited to referral source, product interest, location, shopping cart, and many others, and convert your visitors into loyal subscribers.

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Lightbox pop-up is effective, non-intrusive, and convenient. Lightbox pop-up increases lead generation, conversion, email sign-ups, and sales.

StartupTalkySunita Singh

Popupsmart

Popupsmart has a feature called smart mode which uses machine learning to learn the audience behavior and track for 1 month before automatically start displaying popups to appropriate users at the right time.

Through already existing modern pop-ups that can be added to your existing websites in just minutes. You can even personalize these emails by using fonts, colors, layouts, images, videos, radio buttons, and more to design your campaign in a way that works for your brand.

Pros

• The support team is made of problem-solvers who are online 24/7 via live chat and can help you with your issues or any question that you may have in only a few minutes.
• It resides on the Amazon Web Service powered by 97kb code so that your website loads fast enough (within approximately 124 milliseconds) without pushing away your visitors.

Optinmonster

The drag-and-drop builder that OptinMonster provides is really powerful, allowing you to create an opt-in pop-up that naturally and easily blends in with your website theme. 

An incredible statistic is that you can even personalize from over 26 attention-holding animations and sound effects for the call-to-action that you need.

Pros

• The enhanced option of traffic redirecting can help you to push the traffic from the necessary pages of your website to make you achieve the actual results.
• This popup creator is perfectly positioned to connect to several websites and e-commerce platforms, as well as with email marketing services, to save your precious time and money.

Privy

Privy is a leading marketing platform to integrate email and SMS marketing and pop-up builders that are also easy to use. It can solve the problem for small e-commerce companies that have a modest list to nurture, and it can bring the opportunity to sell and upsell the goods or services to their customers/users.

Pros

• Privy is designed differently than other tools that automatically prompt a client to take the cart recovery measures before they leave the site as gifts or discounts for win sales.
• You can promptly send an email and an instant message to your potential customer if they abandon their cart which will help you avoid losing a sale.

Wisepops

With Wisepops you can design your pop-ups to your taste, from pre-designed templates which you can choose for different effects and colours, or fully customise popups on a canvas. 

The powerful thing about this app is the fact that you can have control of the customisation with the CSS code itself and you can create pop-ups that are based on your brand look.

Social buttons, headlines, text, 2 CTAs, HTML, and other elements are all available for you to use and enable your business to meet all your specific objectives.

Pros

• Wisepops lets you change your pop-up campaigns to suit mobile devices for a smoother user experience, and you can also pick from a wide selection of beautiful templates.
• Some configurations will allow you to choose a page or pages on which the pop-ups will appear, and you have 6 triggers to choose from name; on-landing, on-exit, on-scroll, on-click, on-hover, on-custom event.

Seizelead

Seizelead is a cloud-based software with 100+ customizable widgets for you to launch in 3 min. It has countless features and a user-friendly interface with a drag-and-drop editor. You can create campaigns for specific formats and optimize them for your marketing strategy.

Pros

• It's easy to design campaigns with SeizeLead software, which features an easy-to-use drag-and-drop editor.
• SeizeLead allows you to categorize and tag campaigns so that your dashboard remains tidy as multiple campaigns flood in organized view.
• It provides metrics, such as the number of leads, conversions, views, and more. It's your instant performance report.

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StartupTalkyAnamika Mahapatra

Survicate

If you are looking for software to push all customer feedback in a single place for any purpose, Survicate is the ideal one! The system offers you one-click integration with major CRM, email marketing, etc. platforms like HubSpot, Klaviyo, Google Analytics, and to feed collective data.

Pros

• You can pick up more than one hundred and twenty-five preformatted surveys to be cost and time-effective. Apart from these, there are 15 question types, including CES, NPS, CSAT, and others.
• The exporting of data to Google Sheets, CSV, XLS, or CRM assists in speeding up the tracking and reporting of survey results. You can also make your mates free if you want them to help you with your decisions.

Conclusion

If you get pop-up campaigns and event-based, you can try pop-up ideas, such as full-screen pop-ups, floating banners, scroll triggers at a certain blog post, and time-based popups for those who stay on your website. So, it depends on what you're looking for!

FAQ

What are the best popup softwares for increasing conversion rates?

Here are some of the best popup softwares for increasing conversion rates:

• Hellobar
• Justuno
• Poptin
• ConvertFlow
• Popupsmart
• Optinmonster
• Privy
• Wisepops
• Seizelead
• Survicate

What is the best delay for a popup?

A popup delay of 10 to 30 seconds works best, as it gives visitors time to engage with content without feeling interrupted.

What is the purpose of an exit-intent popup?

The purpose of an exit-intent popup is to retain visitors by offering a special incentive or message just as they're about to leave a site, boosting conversions and reducing bounce rates.