Bluecore: Personalized E-commerce Experience Across Channels

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Bluecore.

Over the last few years, the retail world has witnessed sales shifting from 85% in physical stores to a 50/50 online-offline split, with shoppers migrating to a more convenient, personalized customer experience. Now, over three-quarters of shoppers expects to begin their experience with the retailer via digital channels, no matter whether the ultimate purchase takes place online or in physical stores.

In this new digital-first age, businesses not only need to acquire shoppers but also transform them into repeat customers for long-term growth. So, brand selling on digital channels needs solutions built particularly for e-commerce. Marketing focused on the entire customer lifecycle is key for brands to retain customers and drive revenue.

Headquartered in the United States, Bluecore is a retail marketing technology company revolutionizing how retailers communicate with shoppers. Keep reading to explore everything about Bluecore, from its startup story, founders, and funding to growth, partners, and competitors.

Bluecore – Company Highlights

About Bluecore
Bluecore – Industry
Bluecore – Founders and Team
Bluecore – Startup Story
Bluecore – Mission and Vision
Bluecore – Business Model
Bluecore – Revenue Model
Bluecore – Products and Services
Bluecore – Funding and Investors
Bluecore – Mergers and Acquisitions
Bluecore – Growth
Bluecore – Partners
Bluecore – Awards and Achievements
Bluecore – Competitors

About Bluecore

Bluecore is a marketing technology company offering an e-commerce multi-channel personalization platform that is transforming casual shoppers into lifetime customers for the world’s fastest-growing retail brands. The company lets marketers turn data into personalized, revenue-generated marketing campaigns within minutes.

More than 400 customer-focused retailers trust Bluecore to rapidly increase customer retention and drive predictable revenue, including Jockey, Nobull, CVS Pharmacy, GAP, J.Crew Pacsun, Lenovo, City Furniture, and more. The platform has processed 300 billion behaviors, cataloged 500 million products, and driven $11 billion+ in revenue.

Bluecore – Industry

Bluecore serves the MarTech (marketing technology) industry which involves developing and launching platforms, tools, and software applications to enable businesses to automate, streamline, and enhance their marketing efforts. The global market size of MarTech was valued at $338 billion in 2022 and is expected to reach $1,175 billion by 2028, exhibiting a CAGR of 22.2% during 2023-2028.

Some key factors that drive the market include the growing demand for social media management tools, the increasing need to gain a holistic view of marketing efforts and measure the impact of campaigns, and the rising deployment of chatbots. Moreover, social distancing and remote working became the norm during the Covid-19 pandemic, which led businesses to increasingly turn to digital marketing channels to reach consumers.

Talking about the competitive landscape, some key players in the industry are ActiveCampaign, Acoustic L.P., Hubspot Inc., Adobe Inc., and Microsoft Corporation.

Bluecore – Founders and Team

Fayez Mohamood and Mahmoud Arram are the co-founders of Bluecore.

Fayez Mohamood

Fayez Mohamood is the Co-founder and CEO of Bluecore. He earned a B.S. inc Computer Engineering from the New Jersey Institute of Technology and an M.S. in Electrical and Computer Engineering from the Georgia Institute of Technology. Before co-founding Bluecore, Fayez worked as Microprocessor Design Engineer at AMD till June 2008, Software Developer at The MathWorks till September 2011, and as Head of Product at Bigdoor Media, Inc. till January 2013.

Mahmoud Arram

Mahmoud Arram is the Co-founder and CTO of Bluecore. He holds a B.S. in Electrical and Computer Engineering from Iowa State University and completed an Advanced Study Program at the Massachusetts Institute of Technology. Previously, Mahmoud was a Software Architect at Allurent, Director of Technology at Redstar, and Engineering Team Leader at Moda Operandi, Inc.

Bluecore Team

• Michelle McComb – Chief Financial Officer
• Ryan Deutsch – Chief Customer Officer
• Sherene Hilal – Chief Product Officer
• Pat Deskin – Chief Revenue Officer

Bluecore has over 450 employees.

Bluecore – Startup Story

Fayez Mohamood and Mahmoud Arram co-founded Bluecore in 2013. After working with retailers in a previous role, Fayez realized how difficult it was to set up a simple triggered email. From there, Mahmoud and Fayez developed a patented JavaScript integration that picked retail product attributes and shoppers’ behaviors in real-time to enable marketers to send relevant, timely, triggered emails. With the connection of this retail data at its core, the product evolved and is now famous as a retail marketing platform.

In September 2015, Bluecore introduced Live Segments Email for e-commerce marketers, and in September 2018, it opened its London office to address growing European demand. The company launched Bluecore Site in October 2019. A few years later, in July 2023, Bluecore announced the launch of Transparent identification to provide a complete view of site identification rates.

Bluecore – Mission and Vision

Bluecore mission is to empower commerce organizations to discover their best customers and retain them for life.

Bluecore – Business Model

Bluecore is a retail marketing platform that enables marketers to create personalized marketing campaigns by leveraging shopper, behavior, and product data. With data built directly into marketing campaign workflows alongside point-and-click predictive models, retail marketers can bypass manual processes to trigger any communication and automate the who, when, and where of each mobile site, email, and paid media message for every shopper. Moreover, the platform combines the real-time match of shopper behavior with changing product catalog to give shoppers 1:1 recommendations.

Bluecore – Revenue Model

Bluecore is a subscription-based platform that provides custom pricing for its solutions.

Bluecore – Products and Services

Bluecore offers Bluecore Communicate, Bluecore Site, and Bluecore Advertise, along with Identify and Convert, Execute 1:1 Campaigns, and Increase Repeat Purchases solutions. With the Bluecore platform, retailers can access Email and Mobile Site, Paid Media and Social, Services and Success, and Integrations features.

Bloomreach: All-in-One E-Commerce Experience Platform

Bloomreach helps organizations introduce marketing automation and provide personalized experiences to consumers with its cloud-based e-commerce platform.

Ayushi GoyalStartupTalky

Bluecore – Funding and Investors

Bluecore has undertaken 7 e-commerce to raise $238.2 million. Its latest funding round - Series E Round, was completed on August 25, 2021, and secured $125 million. Bluecore conducted its Seed Round for the first time on April 2, 2013, and raised $118K. Market-defining investors who fund the company are FirstMark, Felicis, SilverLake, Georgian Partners, Norwest Venture Partners, and Gaingels.

Bluecore – Mergers and Acquisitions

Bluecore acquired Betaout on October 25, 2018.

Bluecore – Growth

Bluecore achieved a valuation worth $1 billion in August 2021 with funding of $125 million with a Series E round. In May 2020, the company had 236 employees, and by the end of 2021, the number increased to 400.

Bluecore – Partners

Bluecore has partnered with leading strategic technology partners, e-commerce platforms, systems integrators, marketing clouds, agencies, and consultants focused on retailers’ success and best-in-class performance. Some partners of the company are as follows:

• Google Cloud
• LiveRamp
• Airship
• ActionIQ
• Instagram
• Olapic
• Salesforce
• Pinterest
• Yotpo
• Vibes

Bluecore – Awards and Achievements

Industry experts recognized and rewarded Bluecore with the following:

• America’s Best Startup Employers by Forbes in 2022
• EY named Fayez Mohmood in the Entrepreneur of the Year 2022 New York list
• Named to 2022 Inc. 5000 annual list of America’s Fastest Growing Private Companies
• Crain’s 2021 Best Places to Work in New York
• 2019 Google Cloud Partner of the Year

Bluecore – Competitors

The below listed are some companies giving tough competition to Bluecore:

• Klaviyo
• Wunderkind
• ActiveCampaign
• SuiteDash
• Bloomreach
• Emarsys

FAQs

What does Bluecore do?

Bluecore is a marketing technology company offering an e-commerce multi-channel personalization platform that is transforming casual shoppers into lifetime customers for the world’s fastest-growing retail brands. The company lets marketers turn data into personalized, revenue-generated marketing campaigns within minutes.

Who are the founders of Bluecore?

Fayez Mohamood and Mahmoud Arram are the co-founders of Bluecore.

When was Bluecore founded?

Bluecore was founded in the year 2013.

Who are the main competitors of Bluecore?

The main competitors of Bluecore include Klaviyo, Wunderkind, ActiveCampaign, SuiteDash, Bloomreach, and Emarsys.