CoinDCX Marketing Strategy - How it Grabbed the Attention of the Indian Audience

Damini Bhandary Damini Bhandary
Jan 17, 2022 4 min read
CoinDCX Marketing Strategy - How it Grabbed the Attention of the Indian Audience

Digital currency is the new reality at present. We are surrounded by different types of digital currency first came payment cards, and then came UPI, and now the thing that is always on-trend, Cryptocurrency. It wouldn’t be long before the big stacks of notes disappear.

Cryptocurrency has started to grasp the market as well as the mind of the youth. The investments in cryptocurrency are rising day by day. The cryptocurrency was first invented in 2008 by an anonymous individual or a group of people Satoshi Nakamoto. It is a type of digital currency that functions on blockchain technology; it is decentralized and cannot be controlled by any Government or mediator.

The exchange of cryptocurrency is possible through various trading sites. Amongst all those, there is CoinDCX, where you can do the said job. Now marketing of any kind of business is necessary for the brand to be visible in front of people. A proper marketing strategy has to be set up carefully for the sales and the survival of the business depends on it. In this article, we will talk about CoinDCX's marketing strategy and how it is making everyone’s head turn towards them. So let’s get started.

β€œIn cryptocurrency investment, long-term thinkers are less stressed.”

―Olawale Daniel

About CoinDCX
Features of CoinDCX
Marketing Strategy of CoinDCX
FAQ

About CoinDCX

CoinDCX was founded in the year 2018 by Neeraj Khandelwal and Sumit Gupta, two graduates from IIT Bombay. The IIT graduates decided to invest in this company after they realize that Bitcoin is creating noise in the market. This is a company that works on providing cryptocurrency-related financial services and deals with cryptocurrency trading networks.

The company’s main motive is to provide a risk-free, fast, and reliable trading experience to all of its customers. Various types of cryptocurrencies can be exchanged here by traders and it is said to be the largest and safest cryptocurrency exchange platform.

Features of CoinDCX

The main features of CoinDCX that are helping the company to attract customers are:

  • It is extremely quick, simple, and easy where one can just start investing in it in just 10 minutes.
  • The safety that it provides to its customers while trading is another significant feature that makes it popular in the world of cryptocurrency exchange platforms. Whatever the investment is, the site ensures to make it safe.
  • The adding and withdrawing of the fund is not time taking and can be done quickly.

Marketing Strategy of CoinDCX

Every business depends heavily on the marketing strategy, not only it contributes to increasing the sales of any kind of products or services, but it also makes sure that the business is getting recognized by the people.

Television Advertisement

One of the most common mass media is television, through it one can reach a huge number of people, so advertisement here is pretty much a jackpot for any brand. CoinDCX with its shrewd strategy launched its advertisements on TV.

The ad consists of Bollywood actor Ayushmann Khuranna, who is ensuring how it is safe and easy to invest in cryptocurrency through the CoinDCX app and is asking the audience to install it as it is the future.

Social Media Advertisement

Facebook ads are quite common of CoinDCX, in their digital campaign titled #Bitcoinliyakya consists of a woman asking a man who is showing off all his properties, that if he has anyhow invested in Bitcoins, which is an asset that is on-trend right now.

This ad is somehow making people aware of cryptocurrency and how if you are not investing in them, you are going to miss out on a great opportunity. Not only on Facebook, but the campaign has also launched on all social media platforms.

Celebrity And Influencers Endorsement

Apart from Ayushmann Khuranna being its brand ambassador, CoinDCX has roped in various content creators like Ashish Chanchlani who asks people to download CoinDCX and start investing in it.

Apart from many other YouTubers that are promoting CoinDCX in their channels. Cricketers Surya Kumar Yadav and Prithvi Shaw promote CoinDCX as a safe way to begin investing in cryptocurrency. Celebrities like Nora Fatehi and Gauhar Khan have also taken a part in promoting CoinDCX.

SEO Strategy Of CoinDCX

To drive organic traffic to its site they use keywords like coindcx, btc to inr, coindcx login, this is how they generate organic traffic to their website.

Offers Given By CoinDCX

CoinDCX Free Bitcoin Offer
CoinDCX Free Bitcoin Offer

When it comes to any kind of business, certain offers can make the audience entice. Just like that, it has offered β‚Ή100 worth of Bitcoins to new users the user has to make at least one purchase in a whole month to earn the reward.


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Conclusion

With new rules and regulations in the country regarding cryptocurrency plus with the fluctuating nature of it, the future is quite uncertain but trading platforms like CoinDCX with their brilliant marketing strategy are able to attract potential customers to use the trading platform. It assures safety which is one of the most important factors involving digital currency like cryptos. The most interesting part is that in just three years, the company has become the first crypto Unicorn in the country.

FAQ

What are the marketing strategies employed by CoinDCX?

CoinDCX uses television advertisements, social media marketing, and seo to market its brand.

How does CoinDCX make money?

CoinDCX makes money by getting deposit fees, withdrawal fees, and trading commissions from exchanging different types of cryptocurrencies.

Is CoinDCX safe in India?

CoinDCX is the largest and safest cryptocurrency exchange platform.

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