Cricbuzz: The Ultimate Cricket Hub Driving Fans and Revenue

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We all love watching and playing cricket right? "Cricket is my favorite sport" yelled a guy from that corner. Of course yes, it's almost the entire Indian's favorite sport! Imagine when the IPL's last over is on and there's a power cut. Can you imagine how annoying, it's for you, me, or any cricket lover?

Anyway, no worries about that anymore. Cricbuzz is an Indian cricket news platform. It will provide you with all the desired news you want, in case of a power cut or you might be out of the station without a television.

Learn more about Cricbuzz, its founders, business and revenue model, startup story, growth, revenue, challenges, and more.

Cricbuzz - Company Highlights

Cricbuzz - About
Cricbuzz - Founders And Team
Cricbuzz - Owner
Cricbuzz - Startup Story And History
Cricbuzz - Business Model
Cricbuzz - Revenue Model
Cricbuzz - Achievements
Cricbuzz - Competitors
Cricbuzz - Growth
Cricbuzz - Creative Marketing Strategy and Active Social Media Presence

Cricbuzz - About

Cricbuzz is an Indian cricket news website owned by Times Internet. It features articles, news, and live coverage of cricket matches. This includes scorecards, videos, text commentary, team rankings, and player stats. This website also provides a mobile app. Cricbuzz is one of the most popular mobile apps for cricket news and scores in India.

Cricbuzz - Founders And Team

Pankaj Chhaparwal, Piyush Agarwal, and Pravin Hegde are the founders of Cricbuzz.

• Pankaj Chhaparwal is the founder and CEO of Cricbuzz. He has been working here from the beginning itself. He pursued his education at L D College of Engineering, Gujarat University.
• STAR has taken Piyush Agarwal. He pursued his education at the Indian Institute of Technology, Banaras Hindu University.
• Pravin Hegde is the co-founder and CTO at Cricbuzz.
• Sarah Waris is a Freelance Contributor at Cricbuzz. She joined the company in March 2019.
• Abhideep Das is the Content Strategist and the Senior Producer at Cricbuzz. Before he was the Creative Producer of Digital Content for Kolkata Knight Riders. He was also an Editorial Consultant at Bayside Media Private Limited.

Cricbuzz - Owner

Times Internet is the owner of Cricbuzz. Times Internet is India's largest digital products company. Its subsidiaries include Economic Times, Bangalore Mirror, Gaana, MX Player, MensXP, Times of India, Cricbuzz, IndiaTimes, CricPlay, Databack, Dineout, ETMoney, and more.

Cricbuzz - Startup Story And History

Three former Infosys employees started Cricbuzz. In November 2014, Times Internet, part of the Times of India group, bought a big share in Cricbuzz.

In January 2015, Times Internet merged its cricket platform, GoCricket, with Cricbuzz. GoCricket's website started redirecting users to Cricbuzz, and the GoCricket mobile app was also combined with Cricbuzz.

Later, in August 2015, Cricbuzz sponsored the India-Sri Lanka test series.

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Cricbuzz - Business Model

Cricbuzz's business model is mainly concerned with giving updated scores of the matches. It sells to OnMobile which has got a relationship with different mobile operators. Under this, users get the latest live score updates for a charge. This is the primary source of their income. Other than this source, the company runs various advertisements on its platform, which is also a source of revenue generation for the company. The company is in a partnership with InMobi to monetize mobile advertisements.

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Cricbuzz - Revenue Model

Cricbuzz makes money mainly through advertising and sponsorships:

• Advertising: Cricbuzz earns a lot from display and video ads on its platform. Cricbuzz grabs a huge amount via Adsense and Admob on its site and app. The strategic placement of advertisements in a user-friendly manner near the content helps Cricbuzz Monetize.
• Sponsorships: Big brands like Google, ESPN, Star Sports, BCCI, and ICC partner with Cricbuzz. These deals bring in more money, boost trust, and help Cricbuzz create more content.
• High-Traffic Platform: Cricbuzz has many cricket fans visiting its platform, making it a great choice for advertisers.

Cricbuzz's revenue model mainly revolves around Advertisements something ubiquitous from which the companies usually earn. It also earns through the display of the Cricbuzz scores on Hike Messenger. Cricbuzz creates value for users, which also promotes itself to customers.

It also earns money by sharing live cricket scores with telecom operators. These operators send score updates as messages to their users. Google AdSense also plays a big role in helping Cricbuzz make money.

Cricbuzz Financials

Cricbuzz's revenue grew steadily from INR 66.4 crore in FY 2015-16 to INR 156.6 crore in FY 2019-20. Its EBITDA also rose from INR 18.7 crore to INR 70.6 crore during the same period. Net profit increased from INR 11.6 crore in FY 2015-16 to INR 49.9 crore in FY 2019-20, showing strong financial growth over the years.

Cricbuzz - Achievements

• With 496.25M organic traffic, Cricbuzz was ranked 26th worldwide by RankRanger for The Top Websites by Organic Rank.
• In October 2019, the company was ranked 406 globally.
• It was ranked 40 in India by Alexa Internet.
• The site was the 7th most searched site in India for the year 2014.
• The mobile app has over 100 million downloads and more for October 2019.
• The website is used by more than 50 million users all over the world. It generated 2.6 billion page views in January 2015. Unbelievable!

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Cricbuzz - Competitors

The top competitors of the company are the International Cricket Council, ESPNcricinfo, Cricket Exchange, and Onecricket.

• The International Cricket Council is the world governing body of cricket.
• ESPNcricinfo is a sports news website only for the game of cricket.
• Cricket Exchange provides its users with the fastest Live scores. With accurate Odds and sessions and everything. It keeps the users in touch with cricket.
• Onecricket is something more than fantasy sports. It's the best platform to follow cricket games, compete with your friends, and showcase your cricket knowledge.

Cricbuzz - Growth

During the 2015 World Cup. Cricbuzz was the most used cricket score website for cricketing news and updates. The company also received a massive number of visitors during the World Cup at a time. It was the most desired destination of all cricket lovers on mobile with over 1 billion visits during the World Cup alone.

Cricbuzz - Creative Marketing Strategy and Active Social Media Presence

To increase its popularity out of the circle of cricket fans, Cricbuzz started a social media campaign "Strategic Timeout". Strategic Timeout is called out by IPL teams during mid-game to reformulate the strategy. The content was based on how social media influencers used the lockdown period strategically. This content leads the influencer followers to the Cricbuzz app and social media pages.

Cricbuzz has very active and interactive social media pages. It keeps posting new challenges and campaigns along with cricket world updates and talks. Some of the challenges are "Guess the champion", "Strategic Timeout", "Mask India" and "AbCricketBuzzega". To hype up the upcoming season of IPL 2020 Cricbuzz recorded a rap "AbCricketBuzzega".

There was a possibility. There is a possibility. And there will always be a possibility to pump up money through cricket. Pitches are always the priority in this aspect. Now we see advanced synthetic pitches. These are used for shorter formats. A tinge of grass and sponge pitch is required for bowlers. This kind of thing will make the sport more interesting than before. Of course, it needs deep and strategic planning. Games are suspended due to rain. Soon, there will be closed-roof stadiums to avoid the most annoying part of live cricket.

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Conclusion

Cricbuzz is a popular website and mobile application that provides up-to-date news, scores, and statistics for cricket matches around the world. It is a reliable source of information for cricket fans and offers a wide range of features such as live scores, commentary, and player profiles. It is considered one of the most popular cricket websites which provides all the information related to cricket.

FAQs

Who are the Cricbuzz founders?

Pankaj Chhaparwal, Piyush Agarwal, and Pravin Hedge are the founders of Cricbuzz.

How does Cricbuzz make money?

Cricbuzz grabs a huge amount via Adsense and Admob on its site and app. The strategic placement of advertisements in a user-friendly manner near the content helps Cricbuzz Monetize.

Who owns Cricbuzz?

Pankaj Chhaparwal, Piyush Agarwal, and Pravin Hegde are the founders of Cricbuzz. Times Internet is the Parent Organisation/Owner of Cricbuzz.

Who are the Top Competitors of Cricbuzz?

The top competitors of Cricbuzz are the International Cricket Council, ESPNcricinfo, Cricket Exchange, and Onecricket.

How much is Cricbuzz's Revenue?

Cricbuzz's Revenue is nearly $22 million as of 2020.

How does Cricbuzz website work?

The Cricbuzz website features articles, news, and live coverage of cricket matches. This includes scorecards, videos, text commentary, team rankings, and player seats.