Evernote - Organize Your Tasks And To-Do Lists Effectively

Sarika Anand Sarika Anand
Apr 12, 2021 9 min read
Evernote - Organize Your Tasks And To-Do Lists Effectively

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

Task management is the process of overseeing a task's complete life cycle, from planning to tracking to execution. It assists teams in keeping track of activities from the start, defining deadlines, prioritizing projects, and assigning them to the appropriate individuals. It guarantees that projects are finished on schedule and on budget.

Evernote is task management, note-taking, organization, and archiving application. Evernote Corporation, based in Redwood City, California, is the company behind it. In this post, you will learn more about the Evernote corporate profile.  

Evernote - Company Highlights

Startup Name Evernote
Developer Evernote Corporation.
Headquarters Redwood City, California
Industry SaaS, Software
Founded Feb 29, 2000
Founders Phil Libin, Stepan Pachikov
CEO Ian Small
Area Served Worldwide
Website www.evernote.com

Evernote - About and How it Works?
Evernote - Recent News
Evernote - Founder and History
Evernote - Logo and its Meaning
Evernote - Mission
Evernote - Business Model
Evernote - Revenue and Growth
Evernote - Funding and Investors
Evernote - Acquisitions
Evernote - Partnerships
Evernote - Competitors
Evernote - Challenges Faced
Evernote - Future Plans
Evernote - FAQs
Evernote - Conclusion

Evernote - About and How it Works?

Evernote is a software and service business that allows users to take, organize, and locate information on a variety of platforms. The firm creates software and tools that shape the way people and teams operate.

Document scanning and searching, note templates, task listing, and archiving are all services provided by the company. Users from all across the world use Evernote.

People may make notes using text, sketches, pictures, music, or stored online information in the application. Notebooks hold notes, which may be categorized, annotated, altered, searched, attached to, and downloaded.

Evernote is cross-platform, for Android, iOS, macOS, and Microsoft Windows. It is free to use with monthly usage limits and offers paid plans for expanded or lifted limits.

Evernote 10 is a major overhaul of the desktop client. When it was first published, it deleted nearly all preferences and therefore the ability to tailor the program to the needs of the user. This includes the option to modify global (system-wide) shortcuts, which posed significant issues for users who did not speak English. In late 2020, it was announced in the Evernote discussion thread that upgrades to v10 will be released to fix the issues—v10.5.7 had solved some, but not all of the issues—with advice that customers revert to an older version.

Evernote - Recent News

As of July 2021, Evernote has unveiled new pricing and functionality options. Many of the app's latest updates — some of which were implemented earlier this year and others which are brand-new — are really pretty excellent, offering additional functionality while attempting to address the notion that the app has become too top-heavy.

A new configurable and beautiful homepage includes a scratch pad, pinned notes or notebooks, the new task listing, and a calendar, as well as a fast glimpse of your most recent notes. You may easily link notes with dates on your Google Calendar using the calendar.

Evernote - Founder and History

Stepan Pachikov | Founder, Evernote

EverNote Corporation ('EverNote' stylized with a capital 'N' by then) began marketing software for Windows desktop PCs, Tablet PCs, and handheld devices after being founded in 2000 by Stepan Pachikov, a Russian-American computer entrepreneur of Azerbaijani descent. EverNote Corporation ('EverNote' stylized with a capital 'N' by then) started marketing handwriting recognition software ritePen and notetaking and web clipping application EverNote

Starting with Evernote (now with lower-case 'n') 3.0 in 2008, the business moved its attention to the Web, cellphones, and the Apple Mac under the leadership of new CEO Phil Libin. The Evernote Web service launched into open beta on June 24, 2008, and reached 11 million users in July 2011.

In October 2010, DoCoMo Capital, Morgenthaler Ventures, and Sequoia Capital joined a $20 million investment round lead by DoCoMo Capital. Since then, the business has secured another $50 million from Sequoia Capital and Morgenthaler Ventures, as well as another $70 million from Meritech Capital and CBC Capital. Evernote secured an additional $85 million in financing on November 30, 2012, headed by AGC Equity Partners/m8 Capital and Valiant Capital Partners. Evernote received an extra $20 million in investment from Nikkei, Inc. on November 9, 2014.

Evernote - Logo and its Meaning

Evernote Logo

The app's main function is to save and recall the notes you make, which is why the Elephant symbol was chosen because elephants have a remarkable capacity to remember things. "An elephant never forgets," as they say.

Evernote - Mission

Evernote's mission is to help individuals and groups to remember everything, turn ideas into action, and work effortlessly together.

Evernote - Business Model

The firm operates on a freemium model, which allows customers to check out the basic product for free before upgrading to the premium service if they become addicted. It's a strong motivator to create the most appealing, competitive, and addicting product possible.

Evernote's business approach also prioritizes one crucial concept: they are authentic to themselves. The software was released barely a year after Facebook was first made available to the entire public when social media was still seen as the only kid of the day. Evernote understood that the only way for their program to become as beneficial as possible was for users to interact with it socially.

Evernote - Revenue and Growth

Evernote's 75 million users and $1 billion value demonstrate that they've figured out how to expand in their own way. So, what exactly is it? How did they get the first 100,000 people to sign up?

Evernote CEO Phil Libin does not consider his company to be only a multi-platform post-it note storage software. Rather, he refers to the business as your "intellectual brain" and "the truth about how you live your life, your memories' experience, what they mean to you, and how you may utilize them to make yourself more productive and happy. We put a lot of emphasis on creating a great user experience.”


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Evernote - Funding and Investors

Date Round Amount Lead Investors
Nov 9, 2014 Series E $20M Kortschak Investments, L.P., Nikkei Inc
Dec 1, 2013 Venture Round - -
Nov 30, 2012 Secondary Market $85M m8 Capital
May 3, 2012 Series D $70M CBC Capital, Meritech Capital Partners
Jan 1, 2012 Venture Round - -
Jul 13, 2011 Venture Round $50M Sequoia Capital
Oct 19, 2010 Series C $20M Sequoia Capital
Nov 15, 2009 Series B $10M Morgenthaler Ventures, Sequoia Capital
Sep 9, 2009 Series A $26M DoCoMo Capital
Sep 1, 2007 Angel Round $3M -

Evernote - Acquisitions

Acquiree Name Date Amount About Acquiree
Penultimate May 7, 2012 - Penultimate is a handwriting and sketching app for the iPad that enables users to take notes, replacing the pen with touch-based technology.
MindsMomentum Jan 25, 2012 - MindsMomentum was an art firm that decided to dedicate their creativity to conjure iPhone Apps.
Notablemeals Sep 1, 2011 - Notablemeals was an app that allowed users to create entries to log their favorite meals, attach images and audio to their entries
Skitch Aug 18, 2011 - Skitch is a free app that helps users communicate visually with friends, co-workers and other contacts.
Readable Aug 1, 2011 - Readable is an application that helps you read more of the web. It reformats text — on any website — according to your exact
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Evernote - Partnerships

  • Blinkist - The service that summarises books Members of Blinkist can sync their marked text sections to Evernote. This occurs in each book's notes, which include the title of the book as the note title.
  • Deutsche Telekom - Evernote and Deutsche Telekom established collaboration on March 25, 2013, to give one year of free Evernote Premium access to German customers. The collaboration was expanded to include more European markets in January 2014.
  • Moleskine -Moleskine and Evernote collaborated in August 2012 to create a digital-friendly notebook with specifically designed pages and stickers for smartphone synchronization.
  • Samsung - A complimentary one-year membership to Evernote Premium was offered with every Samsung Galaxy Note 3 phablets.
  • Telefónica Digital - Telefónica Digital and Evernote announced a worldwide cooperation deal on August 13, 2013, providing Brazilian consumers free access to Evernote Premium for a year, according to The New York Times. Telefónica subscribers in Costa Rica, Guatemala, Panama, the United Kingdom, and Spain were also offered the incentive as part of this worldwide arrangement.

Evernote - Competitors

Top competitors of Evernote are :

Evernote - Challenges Faced

"Silicon Valley is addicted to momentum," Evernote CEO Ian Small said, by way of explaining how his company had come to be, as he put it, stuck. "And to have momentum, you need to keep shipping things, and to keep shipping things, you need to keep pushing problems sometimes into the corner and look the other way. And eventually, the problem gets bigger than the room that you're in."

Evernote had five separate applications, each with its own set of functionality, design touches, and technological difficulties, in the beginning, each was managed by five different teams for five different platforms.

Evernote is a household name on the inside, but they still don't have a say in what their customers actually want. And, even though a great freemium procurement strategy has acquired 225 million consumers for them, they aren't taking advantage of that base at all.

Trying to please everyone resulted in stagnation and a lack of concentration, making it increasingly difficult to compete when new services entered the market.


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Evernote - Future Plans

None of us are happy to enter 2020 still asking you to be patient. But the good news is that we’ve now got ourselves (and you!) onto the launching pad.

Along with the ongoing re-architecture and data migration they've been doing in the cloud, the re-engineered web client (in limited release), new mobile clients (in first preview), and (as yet unreleased) new clients for Windows, Mac, and (yes!) Linux will set Evernote up to innovate and ship with quality at a pace we haven't seen in a long time.

What's more, the "finish line" for repairing the fundamentals isn't actually a finish line at all. It's the start of a new race: the race to bring Evernote to a whole new level of innovation and development. Evernote has already begun running that race in some quiet parts of the firm, and the team is excited to share their progress with the rest of the world when the time comes.

Evernote - FAQs

What does Evernote do?

Evernote is a task-management, note-taking, organization, and archiving software.

Who Founded Evernote?

Stepan Pachikov, a Russian-American computer entrepreneur of Azerbaijani ancestry, developed Evernote in 2000.

How does Evernote make money?

The firm operates on a freemium model, which allows customers to check out the basic product for free before upgrading to the premium service if they become addicted.

Is Evernote for free?

Evernote's basic edition is free, but it restricts you to 60MB of new notes per month, only allows you to sync between two devices, and lacks advanced capabilities.

Can I trust Evernote?

Users entrust Evernote with billions of notes, projects, and ideas. That confidence is predicated on our ability to keep that information private and secure.

Can you use Evernote offline?

When you have an internet connection, Evernote will sync all of your notes and notebooks across all of your devices.

Evernote - Conclusion

Evernote offers a variety of services. It has everything you'll need to keep your life in order, including excellent note-taking, project planning, and quick access to what you need when you need it. It was created to solve a rising challenge that technology has aided in the creation of, such as how to prosper in a world where the amount and velocity of information are continually expanding.

People nowadays are inundated with information and more concerned about how to use it. Evernote assists people in focusing on what matters most to achieve progress. Different viewpoints, the business argues, lead to greater ideas. Evernote is always trying to build a more trusting and collaborative atmosphere within the firm, one in which all workers can be their true selves.

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