Evernote - Helping Us Remember and Organize Our Tasks

Sarika Anand Sarika Anand
Jan 20, 2021 8 min read
Evernote - Helping Us Remember and Organize Our Tasks

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

Task management is defined as the process of handling the entire life-cycle of a task, right from planning to tracking to execution. It helps teams track tasks from the beginning, setting deadlines, prioritizing tasks, and assigning them to the right people. It ensures projects stay on track and get completed on time.

Evernote is an app designed for note taking, organizing, task management, and archiving. It is developed by the Evernote Corporation, headquartered in Redwood City, California. Know more about the company profile of Evernote here, in this article.

Evernote - Company Highlights

Startup Name Evernote
Developer Evernote Corporation.
Headquarters Redwood City, California
Industry SaaS, Software
Founded Feb 29, 2000
Founders Phil Libin, Stepan Pachikov
CEO Ian Small
Area Served Worldwide
Website www.evernote.com

Evernote - About and How it Works?
Evernote - Recent News
Evernote - Founder and History
Evernote - Logo and its Meaning
Evernote - Mission
Evernote - Business Model
Evernote - Revenue and Growth
Evernote - Funding and Investors
Evernote - Acquisitions
Evernote - Partnerships
Evernote - Competitors
Evernote - Challenges Faced
Evernote - Future Plans
Evernote - FAQs

Evernote - About and How it Works?

Evernote is a company that suites software and services allowing users to capture, organize, and find information across multiple platforms. The company builds applications and products that are defining the way individuals and teams work.

The Company offers document scanning and searching, note templates, task listing, and archiving. Evernote serves customers worldwide.

The app allows users to create notes, which can be text, drawings, photographs, audio, or saved web content. Notes are stored in notebooks and can be tagged, annotated, edited, searched, given attachments, and exported.

Evernote is cross-platform, for Android, iOS, macOS, and Microsoft Windows. It is free to use with monthly usage limits, and offers paid plans for expanded or lifted limits.

Evernote version 10 is a complete re-write of desktop clients. When released it removed almost all preferences and so possibility to adjust application to user needs. This includes an ability to change global (system-wide) shortcuts, which caused particular problems for non-English speaking users. In the Evernote discussion forum it was indicated in late 2020 that updates to v10 were forthcoming to resolve the issues—v10.5.7 had addressed some, but not all, of the problems—with suggestions that users revert to an earlier version.

Evernote - Recent News

As of September 2020, Evernote released a completely redesigned app for iOS and new apps for Android, Windows, Mac arrived in the next week. The new iOS Evernote app is cleaner and simpler to look at than the old one, and comes with a whole bunch of UI changes and new features.

Evernote - Founder and History

After being founded in 2000 by Russian-American computer entrepreneur of Azerbaijani descent, Stepan Pachikov, EverNote Corporation ('EverNote' stylized with a capital 'N' by then) started marketing software for Windows desktop PCs, Tablet PCs and handheld devices like the handwriting recognition software ritePen and the notetaking and web clipping application EverNote (also with a capital 'N'), a Windows application which stored notes on an 'infinite roll of paper'.

Under the new CEO Phil Libin, the company shifted its focus to the Web, smartphones and also the Apple Mac, starting with Evernote (now with lower-case 'n') 3.0 in 2008. The Evernote Web service launched into open beta on June 24, 2008 and reached 11 million users in July 2011.

In October 2010, the company raised a US$20 million funding round led by DoCoMo Capital with participation from Morgenthaler Ventures and Sequoia Capital. Since then, the company raised an additional $50 million in funding led by Sequoia Capital and Morgenthaler Ventures, and another $70 million in funding led by Meritech Capital and CBC Capital. On November 30, 2012, Evernote raised another $85 million in funding led by AGC Equity Partners/m8 Capital and Valiant Capital Partners. On November 9, 2014, Evernote raised an additional $20 million in funding from Nikkei, Inc.

Evernote - Logo and its Meaning

The primary work of the app is store and remember the notes your write and it's for that reason it uses the Elephant symbol because the elephants have impressive ability to store the memory. As they say it, "An elephant never forgets."

Evernote's Company Logo
Evernote's Company Logo

Evernote - Mission

Evernote's mission is to help individuals and groups to remember everything, turn ideas into action, and work effortlessly together.


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Evernote - Business Model

The company follows a freemium model: users try out the basic product for free, and when they become addicted, they upgrade to the premium service. It's a definite incentive to build the most customer-pleasing, competitive, addictive product you can.

The Evernote business model also takes one very important concept seriously: they are true to themselves. The app launched just a year after Facebook was introduced to the general public and social media was the much loved only child of the day. Evernote realized that to become as valuable as possible, it wouldn’t be because people were being social with their app.

Evernote - Revenue and Growth

Evernote’s 75 million users and $1+ billion valuation prove they’ve figured out their own unique growth engine. So what is it? And how did they get those first 100,000 users?

Evernote CEO Phil Libin doesn’t think of Evernote as just a multi-platform post-it note storage app. Rather, he describes the company as your “intellectual brain” and “ really about how you experience your life. The experience of your memories, what they mean to you, what can you use them for to make yourself more productive and happier. We really focus more on making a beautiful user experience.”


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Evernote - Funding and Investors

Evernote has raised a total of $290M in funding over 11 rounds. Their latest funding was raised on Nov 9, 2014 from a Series E round. Evernote is funded by 21 investors. Nikkei Inc and Kortschak Investments, L.P. are the most recent investors.

Date Round Amount Lead Investors
Nov 9, 2014 Series E $20M Kortschak Investments, L.P., Nikkei Inc
Dec 1, 2013 Venture Round - -
Nov 30, 2012 Secondary Market $85M m8 Capital
May 3, 2012 Series D $70M CBC Capital, Meritech Capital Partners
Jan 1, 2012 Venture Round - -
Jul 13, 2011 Venture Round $50M Sequoia Capital
Oct 19, 2010 Series C $20M Sequoia Capital
Nov 15, 2009 Series B $10M Morgenthaler Ventures, Sequoia Capital
Sep 9, 2009 Series A $26M DoCoMo Capital
Sep 1, 2007 Angel Round $3M -

Evernote - Acquisitions

Evernote has acquired 5 organizations. Their most recent acquisition was Penultimate on May 7, 2012.

Acquiree Name Date Amount About Acquiree
Penultimate May 7, 2012 - Penultimate is a handwriting and sketching app for the iPad that enables users to take notes, replacing the pen with touch-based technology.
MindsMomentum Jan 25, 2012 - MindsMomentum was an art firm that decided to dedicate their creativity to conjure iPhone Apps.
Notablemeals Sep 1, 2011 - Notablemeals was an app that allowed users to create entries to log their favorite meals, attach images and audio to their entries
Skitch Aug 18, 2011 - Skitch is a free app that helps users communicate visually with friends, co-workers and other contacts.
Readable Aug 1, 2011 - Readable is an application that helps you read more of the web. It reformats text — on any website — according to your exact

Evernote - Partnerships

  • Blinkist - The book-summarizing service Blinkist offers members to synchronize their highlighted text passages to Evernote. This happens in notes for each book with the title of the book as the note title.
  • Deutsche Telekom - On March 25, 2013, Evernote announced a partnership with Deutsche Telekom to provide German customers with free access to Evernote Premium for one year. In January 2014 the partnership was expanded to additional European markets.
  • Moleskine - In August 2012, Moleskine partnered with Evernote to produce a digital-friendly notebook with specially designed pages and stickers for smartphone syncing.
  • Samsung - All Samsung Galaxy Note 3 phablets included a free one-year subscription to Evernote Premium.
  • Telefónica Digital - On August 13, 2013, The New York Times reported that Telefónica Digital and Evernote entered into a global partnership agreement, giving Brazilian customers free access to Evernote Premium for one year. Under this global deal Telefónica users in Costa Rica, Guatemala, Panama, the UK and Spain were also offered the promotion.

Evernote - Competitors

Top competitors of Evernote are :

Evernote - Challenges Faced

"Silicon Valley is addicted to momentum," Evernote CEO Ian Small said, by way of explaining how his company had come to be, as he put it, stuck. "And to have momentum, you need to keep shipping things, and to keep shipping things, you need to keep pushing problems sometimes into the corner and look the other way. And eventually, the problem gets bigger than the room that you're in."

Evernote had five different apps run by five different teams for five different platforms, and each had its own set of features, design touches and technical issues in the beginning.

Internally, Evernote is a big name but still don't have a say in what their clients really need. And a solid freemium procurement technique has collected for them, 225M clients, they’re not taking advantage of that base at all.

Trying to build a product that pleased everyone led to stagnation and unfocused features, making it more difficult to compete as new services entering the market.


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Evernote - Future Plans

None of us are happy to enter 2020 still asking you to be patient. But the good news is that we’ve now got ourselves (and you!) onto the launching pad.

The re-engineered web client (in limited release), the new mobile clients (in first preview), and the (as yet unreleased) new clients for Windows, Mac, and (yes!) Linux, along with the ongoing re-architecture and data migration they’ve been doing in the cloud, will set up Evernote to be able to innovate and ship with quality at a pace all of us haven’t seen in a long time.

And what’s most exciting is that the “finish” line to fixing the basics isn’t really a finish line at all. It’s the starting line of a new race: the race toward a whole new generation of innovation and improvement in the Evernote experience. In some quiet corners of Evernote, the company has already started running that race, and the team is looking forward to sharing that work with everyone when the time is right.

Evernote - FAQs

What does Evernote do?

Evernote is an app designed for note taking, organizing, task management, and archiving.

Who founded Evernote?

Evernote was founded in 2000 by Russian-American computer entrepreneur of Azerbaijani descent, Stepan Pachikov.

How does Evernote make money?

The company follows a freemium model: users try out the basic product for free, and when they become addicted, they upgrade to the premium service.

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