Tim Cook Story: The Man Who Made Apple A Mega-Brand!

Yash Gupta Yash Gupta
Mar 09, 2021 8 min read
Tim Cook Story: The Man Who Made Apple A Mega-Brand!

The startup circuit has witnessed the rise of many big brands that have revolutionized the technology. The credit for making technologies accessible goes to Apple. The team has worked restlessly and continues to be the brand that states a person’s economical status. The 21st century will be characterized by the rise of Apple and Tim Cook as its leader.

The American business executive and engineer have been serving as the CEO of Apple since August 2011. Read this article to know about the story of Tim Cook.

Tim Cook - Biography
Tim Cook - The CEO of Apple
Tim Cook - Early life
Tim Cook - Life at Apple
Tim Cook - Impact
Tim Cook - As an inspiration

Tim Cook - Biography

Name Timothy Donald Cook
Born November 1, 1960 Mobile, Alabama, U.S.
Age 60
Citizenship American
Education Auburn University (BS), Duke University (MBA)
Title CEO of Apple Inc.
Years with Apple 1998-present
Net worth US$1.3 billion (2020)
Assets 837,374 shares of Apple stock

Tim Cook - The CEO of Apple

Tim Cook is the current CEO of Apple and is one of the best entrepreneurs in the world. After a 12 year career at IBM, Cook went on to serve at the executive roles at Intelligent Electronics and Compaq. Later, in 1998, Cook joined Apple and after a decade, he was named as the CEO of the company.

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Tim Cook - Early life

Tim was born in the town of Robertsdale, Alabama, on November 1, 1960. He attended Robertsdale High School and graduated second in his class in the year 1978. Later, he was enrolled at Auburn University in Alabama. Cook graduated in 1982 with a bachelor’s degree in industrial engineering and went on to pursue his MBA from Duke University’s Fuqua School of Business in 1988. During his days at Fuqua School of Business, he was awarded the title of Fuqua Scholar. This title was given only to the students at the business schools who graduate in the top 10 percent of their class.

Post-MBA, Cook embarked on a career in the field of computer technology. Then, Tim was hired by IBM, where he excelled with his performance and hence became the corporation’s North American fulfillment director. After a 12 year career at IBM, Tim became the chief operating officer of the Reseller Division at Intelligent Electronics. After working at Intelligent Electronics, he shifted to Compaq Computer Corporation as the vice president of corporate materials. However, Tim’s tenure at Compaq was short-lived. After that, he joined Apple.

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Today we’re going to explore the history of Tim Cook. Where he grew up, some of his career achievements, and how he ended up as CEO of Apple, the most valuab...

Tim Cook - Life at Apple

While speaking at Auburn University’s commencement ceremony in 2010, Tim had stated that the most significant discovery in his life was to join Apple! For Tim, it was never an easy decision. He began working for Apple in early 1998, before the company had developed the iMac, iPod, iPhone, or iPad. As per Cook, before accepting his job at Apple, he was dissuaded from doing so because the company’s future looked very bleak during that point in time. While addressing at a ceremony, Tim has stated that while Apple made Macs, the company had been losing sales for years and was considered to be on the verge of extinction! There were doubts surrounding the future of the company hence, this was the time when people like Tim took over the charge and lead from the front.

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Therefore, the tides turned when Tim came on board as the vice president less than a year after his debut in the company. The corporation was reporting profits and this was seen as an extraordinary shift from a recent report that showcased a net loss of over $1 billion from the previous fiscal year. As Cook rose through the ranks, he took the responsibility for managing worldwide sales, marketing and operations. Tim was instrumental in the development of the Macintosh division and continued the development of reseller/supplier relationships.

The year 2011 saw Tim being named as the new CEO of Apple. He took over the post from Steve Jobs, who died in the same year. Apart from serving as CEO, Tim is a part of the corporation’s board of directors. Under Tim, in 2014, Apple announced its biggest acquisition to date when it bought Beats Music and Beats Electronics for a whopping $3 billion. According to the deal, Beats co-founders would join Apple in executive roles.

At the Worldwide Developers Conference in June 2014, Tim announced the latest version of the Apple operating system for desktop and mobile. This operating system was named as OSX Yosemite! Later, Tim unveiled the iPhone 6 and iPhone 6 Plus, both of them had a larger screen and came with new features like Apple Pay and the iconic Burst Selfies. Tim also announced the first product under his leadership, a wearable device to track fitness and health: The Apple Watch. The Apple Watch came into the market in 2015 and was very popular amongst the customers. Tim continued to look after the development of many new products like Clips, an app that enabled the creation of short videos for the social media platform. In 2017, Tim launched the iconic iPhone X. This product created some buzz in the technology sector for its facial recognition system.

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Under Tim, Apple has launched the Apple News app to give users access to articles from a wide range of services. In 2018, Apple under Tim launched a midterm elections section. This section promised to draw curated content from the best sites!

Tim Cook - Impact

Tim Cook has been an impactful person and hence, his role is very instrumental in the development of society and technology. In 2011, Tim was named in Forbes magazine’s World’s Most Powerful People. And was one named as one of the highest-paid CEO among large publicly traded companies in 2012. With his salary being amounted to around $900,00, Tim stands as one of the richest CEOs in the world. Tim has been active in philanthropic works too! In 2015, he had announced that after paying for his nephew's education, he would donate the rest of his income to philanthropic projects.

Tim Cook - As an inspiration

Joining Apple during the time of crisis was never easy for Tim. Now, due to his hard work and dedication, the company is having a golden run at the big stage. Therefore, Tim is an inspiration for many aspiring entrepreneurs!

Let your joy be in your journey - not in some distant goal.
Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.
If you embrace that the things that you can do are limitless, you can put your ding in the universe. You can change the world.
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
Think about what you're passionate about. I did not learn something early enough: if I could go back, I'd tell the younger me that there's a big difference between loving to work and loving the work.
What all of us have to do is to make sure we are using AI in a way that is for the benefit of humanity, not to the detriment of humanity.
Tim Cook’s Top 10 Rules For Success (@tim_cook)
He’s an American business executive, and is the Chief Executive Officer of Apple Inc.He also serves on the board of directors of Nike, Inc. and the National ...


What did Tim Cook study?

Cook graduated from Robertsdale High School in 1978. He earned a bachelor of science in industrial engineering from Auburn University in 1982, and his Master of Business Administration (MBA) from Duke University's Fuqua School of Business in 1988.

Why Tim Cook is a good leader?

Trust others around you. Tim Cook is known as a leader who will trust the opinions and voices of the team he surrounds himself with. He understands these individuals are successful people with innovative and brilliant ideas, and will often allow these executives to take the lead.

What is Tim Cook's Managerial Style?

Harvard Business Review has classified Tim Cook as a “multiplier,” a leader who can actually make employees smarter, more innovative, and more competent via his leadership style.

Does Tim Cook own Apple?

Tim Cook owns 837,374 shares of Apple stock, representing 0.02% of all outstanding shares. Cook rose to CEO of Apple in 2011 after the death of founder and longtime CEO Steve Jobs.

Is Tim Cook ethical?

Cook has proven that he is an ethical man, and his values have become an integral part of the company's operation. He is pushing Apple and the entire tech industry forward, making ethical transformations.

What can we learn from Tim Cook?

Leadership Lessons We Can Learn From Tim Cook

  • Take risks.
  • Focus and listen attentively to those you speak to.
  • Trust others around you.
  • Diversity is important.
  • Be humble.
  • Admit when you're wrong.
  • Do what you do and do it well.
  • Believe in what you're doing and take actions that reflect that.
  • Be you and don’t pretend to be anyone else.
  • Write your own rules.
  • Be transparent.

Why is Tim Cook successful?

Because of Cook's excellent management strategy, Apple was able to rose rapidly. Cook helped the company to grow and gain big profits. He eventually became Apple's CEO in 2011 and was able to make Apple a $2 trillion company in 2020. This allowed him to reach billionaire status for the first time.


Big roles come with big responsibilities. If you're CEO of an MNC then people look up to you, they admire you for your work. Decisions taken at such a big level can impact the lives of others. Tim Cook, the CEO of Apple has taken such decisions which have benefited the lives of others. His works in philanthropy and his decisions to donate all his wealth to philanthropic works is a great example of leadership. By doing so, he is thinking for the community and serving the purpose. Such leaders can change society by their leadership skills and setting a good example.

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