Tim Cook Story: The Man Who Made Apple A Mega-Brand!

The startup circuit has witnessed the rise of many big brands that have revolutionized the technology. The credit for making technologies accessible goes to Apple. The team has worked restlessly and continues to be the brand that states a person’s economical status. The 21st century will be characterized by the rise of Apple and Tim Cook as its leader.

The American business executive and engineer have been serving as the CEO of Apple since August 2011. Read this article to know about the story of Tim Cook.

Tim Cook - Biography

Name Timothy Donald Cook
Born November 1, 1960 Mobile, Alabama, U.S.
Age 59
Citizenship American
Education Auburn University (BS), Duke University (MBA)
Title CEO of Apple Inc.
Net worth US$1.3 billion (2015)

Tim Cook - Biography
Tim Cook - The CEO of Apple
Tim Cook - Early life
Tim Cook - Life at Apple
Tim Cook - Impact
Tim Cook - As an inspiration

Tim Cook - The CEO of Apple

Tim Cook is the current CEO of Apple and is one of the best entrepreneurs in the world. After a 12 year career at IBM, Cook went on to serve at the executive roles at Intelligent Electronics and Compaq. Later, in 1998, Cook joined Apple and after a decade, he was named as the CEO of the company.

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Tim Cook - Early life

Tim was born in the town of Robertsdale, Alabama, on November 1, 1960. He attended Robertsdale High School and graduated second in his class in the year 1978. Later, he was enrolled at Auburn University in Alabama. Cook graduated in 1982 with a bachelor’s degree in industrial engineering and went on to pursue his MBA from Duke University’s Fuqua School of Business in 1988. During his days at Fuqua School of Business, he was awarded the title of Fuqua Scholar. This title was given only to the students at the business schools who graduate in the top 10 percent of their class.

Post-MBA, Cook embarked on a career in the field of computer technology. Then, Tim was hired by IBM, where he excelled with his performance and hence became the corporation’s North American fulfillment director. After a 12 year career at IBM, Tim became the chief operating officer of the Reseller Division at Intelligent Electronics. After working at Intelligent Electronics, he shifted to Compaq Computer Corporation as the vice president of corporate materials. However, Tim’s tenure at Compaq was short-lived. After that, he joined Apple.

Tim Cook- Life at Apple

While speaking at Auburn University’s commencement ceremony in 2010, Tim had stated that the most significant discovery in his life was to join Apple! For Tim, it was never an easy decision. He began working for Apple in early 1998, before the company had developed the iMac, iPod, iPhone, or iPad. As per Cook, before accepting his job at Apple, he was dissuaded from doing so because the company’s future looked very bleak during that point in time. While addressing at a ceremony, Tim has stated that while Apple made Macs, the company had been losing sales for years and was considered to be on the verge of extinction! There were doubts surrounding the future of the company hence, this was the time when people like Tim took over the charge and lead from the front.

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Therefore, the tides turned when Tim came on board as the vice president less than a year after his debut in the company. The corporation was reporting profits and this was seen as an extraordinary shift from a recent report that showcased a net loss of over $1 billion from the previous fiscal year. As Cook rose through the ranks, he took the responsibility for managing worldwide sales, marketing and operations. Tim was instrumental in the development of the Macintosh division and continued the development of reseller/supplier relationships.

Tim Cook's 10 Rules of success

The year 2011 saw Tim being named as the new CEO of Apple. He took over the post from Steve Jobs, who died in the same year. Apart from serving as CEO, Tim is a part of the corporation’s board of directors. Under Tim, in 2014, Apple announced its biggest acquisition to date when it bought Beats Music and Beats Electronics for a whopping $3 billion. According to the deal, Beats co-founders would join Apple in executive roles.

At the Worldwide Developers Conference in June 2014, Tim announced the latest version of the Apple operating system for desktop and mobile. This operating system was named as OSX Yosemite! Later, Tim unveiled the iPhone 6 and iPhone 6 Plus, both of them had a larger screen and came with new features like Apple Pay and the iconic Burst Selfies. Tim also announced the first product under his leadership, a wearable device to track fitness and health: The Apple Watch. The Apple Watch came into the market in 2015 and was very popular amongst the customers. Tim continued to look after the development of many new products like Clips, an app that enabled the creation of short videos for the social media platform. In 2017, Tim launched the iconic iPhone X. This product created some buzz in the technology sector for its facial recognition system.

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Under Tim, Apple has launched the Apple News app to give users access to articles from a wide range of services. In 2018, Apple under Tim launched a midterm elections section. This section promised to draw curated content from the best sites!

Tim Cook- Impact

Tim Cook has been an impactful person and hence, his role is very instrumental in the development of society and technology. In 2011, Tim was named in Forbes magazine’s World’s Most Powerful People. And was one named as one of the highest-paid CEO among large publicly traded companies in 2012. With his salary being amounted to around $900,00, Tim stands as one of the richest CEOs in the world. Tim has been active in philanthropic works too! In 2015, he had announced that after paying for his nephew's education, he would donate the rest of his income to philanthropic projects.

History of Apple CEO Tim Cook

Tim Cook- As an inspiration

Joining Apple during the time of crisis was never easy for Tim. Now, due to his hard work and dedication, the company is having a golden run at the big stage. Therefore, Tim is an inspiration for many aspiring entrepreneurs!

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