In the 21st century, the top brands prefer to get the topmost actor, celebrity, or sportsperson to become their brand ambassador. May it be Hollywood or Bollywood the popular actors are always in high demand as they help the company grow by reaching out to the mass by becoming the face of the brand. George Clooney is one of the most reputable Hollywood actors, film directors, producers, screenwriters, and philanthropists in the advertising world.
The actor has won prestigious awards like Golden Globe Awards three times, Academy Awards two times, and was even the recipient of the AFI Lifetime Achievement Award in 2018. George Clooney made his acting debut on Television in 1978 and got recognition with ER (1994 – 1999), along with the appreciation of receiving two Emmy Award nominations.
He is known for his exceptional performances in movies such as Syriana, Argo, Ocean’s Eleven, The Monuments Men, Leatherheads, Up in the Air, Michael Clayton, The Descendants, etc. George Clooney was also tagged under the 100 most influential people in the world by the Times list for the period of three years (2006-2009). According to Forbes, George Clooney is one of the wealthiest Hollywood celebrities and was the highest-paid actor in 2018.
Besides his remarkable acting career, George Clooney is also a successful businessman as he sold his tequila company named Casamigos to Diageo (a liquor giant) at the cost of $1 billion in 2018. The esteemed actor has also recorded of heavily investing in real estate properties from across the globe. He is also a political, social, and economic activist and made the United Nations Messenger of Peace in 2008.
The A-list Hollywood actor has an estimated net worth of $550 million(2021). While he was paid over $40 million for a brand endorsement deal with Nespresso in 2017. Some of the brands endorsed by George Clooney are Nespresso, Casamigos, DnB, Omaze, Martini, Warburtons, Mercedes Benz, and Toyota.
Brands endorsed by George Clooney
George Clooney is highly known for his endorsements due to multiple reasons. His endorsements are quickly hyped by the media for varied purposes such as criticizing them or for appraising the choice. Another key point is that George Clooney is known to get 90% of his income by means of endorsements. He was also included in the list of the highest-paid actor on Earth in 2018 despite not releasing a single movie for that period. Some of the best-known endorsements of George Clooney are given below.
Nespresso is one of the most successful operating units of Nestle Group with its headquarters based in Lausanne, Switzerland. The company is known for its premium machines that brew coffee from coffee capsules. Nespresso machines are designed to help its customers make a premium cup of coffee in an easier and fast manner. Nespresso also sells its premium coffee capsules that are made from the best quality coffee and manufactured in three Switzerland factories.
As of 2011, the company’s annual sales were over 3 billion Swiss francs. George Clooney was signed as a Nespresso brand ambassador in 2006, since then the actor is known to receive $40 million from Nespresso endorsement deals. The acclaimed actors have been the face of the brand since 2006 and have appeared in many multimedia ad campaigns that have garnered popularity and helped the brand grow in the European and US market.
George Clooney has paired up with other actors like John Malkovich, Danny DeVito, and Matt Damon to endorse Nespresso in commercials. George Clooney was also noted to serve as a member of the Nespresso Sustainability Advisory Board. His role was to collaborate on ideas and solutions for improving the lives and futures of coffee farmers.
Casamigos is a popular tequila company that was co-founded by George Clooney and his friends Rande Gerber and Mike Meldman and launched in 2013. The tequila brand was said to be accidentally founded as the friends only wanted to make a tequila according to their tastes and for their personal use, with no intention of taking the company public.
The company, however, became incredibly popular and was acquired by Diageo (the world’s largest spirits company) for a whopping $1 billion in 2017. The purchase was equivalent to Diageo paying almost $500 a bottle. George Clooney went on a US road trip to promote the launch of the Casamigos Tequila.
The actor also appeared in an ad commercial and the supermodel Cindy Crawford, Rande Gerber’s wife. The funny commercial showcases Clooney waking up next to Crawford with a puzzled expression. A bottle of Casamigos Tequila on the nightstand behind him ends with a message saying “Please drink responsibly”.
Omaze is an upcoming for-profit fundraising company that partners with charities in fundraising events. The company was founded by Ryan Cummins and Matthew Pohlson in 2012, with its headquarters based in Los Angeles, California. The events organized by the company is combined with prizes, such as material goods, property, or celebrity experiences, and come along with one grand prize and several lesser prizes.
The urge to win prizes actually led them to the path of making donations. Omaze has so far, raised over $130 million for more than 350 charities including UNICEF, Julia’s House, Make A Wish foundation, etc. The company partnered with George and his wife Amal Clooney to raise funds and awareness for the Clooney Foundation for Justice, which fights for justice and accountability for human rights abuses.
The winner of the event was said to get a once-in-a-lifetime opportunity to have lunch with George and Amal Clooney at their home in Lake Como. The actor is featured in a funny commercial where he talks about how his wife's resume is far more impressive than his and how people would rather hang out with her than “just an actor”.
DnB is stated as Norway's largest financial service group that has its headquarters in Oslo. The DNB Bank Group is the largest unit of the DNB Group, which works to provide financial services to the corporate, retail, securities markets, and the public sector. So far, the company is known to have more than 2.3 million retail customers and over 200,000 corporate clients, with 61 branch offices across the world.
DnB is considerd as one of the major name in energy sector internationally along with the tag of being worlds foremost shipping bank. In 2012, The company signed George Clooney as its brand endorser. The actor was featured in a two-part multimedia ad campaign. The comedic ad showcases a random woman who has woken up one morning married to George Clooney. DnB NOR commercial tries to illustrate that our dreams can come true irrespective of their base, however planning and being cautious of the finances is in our best interest.
Martini is one of the top brands of Italian drinks, which was started by Clemente Michel, Carlo Re, Carlo Agnelli, and Eligio Baudino in 1847. The vermouth brand belongs to Martini & Rossi which is an Italian multinational alcoholic beverage company, the company also makes another popular sparkling wine called Asti and French vermouth named Noilly Prat.
Martini and Rossi are behind the name of the American martini and gin cocktail drink. Since the beginning, the company has marketed its products aggressively, and created some memorable TV advertising and sponsoring events under its Martini logo.
George Clooney became the endorser of Martini in 2006 and since then has appeared in some of its ad campaigns. The visuals of advertisements showcase the actor swapping his luxury boat and a beautiful woman for the Bacardi cocktail drink. In another martini ad, George can be seen denied entry while his stock of Martini is welcomed without him.
Warburtons is one of the leading England-based baking companies that was founded by Thomas Warburton in 1876. As of 2018, the company is known to have over 12 bakeries, 14 depots, and more than 4,500 employees across the UK. Warburtons is one of the most popular bread sellers in the UK, as it holds over 15% of the market share in London. The company signed George Clooney as its endorser in 2021, the company has also made commercials with actors like Robert De Niro and Sylvester Stallone.
The multimedia ad campaign showcases George Clooney attempting to field a Zoom call with a disinterested Jonathan Warburton (head of Warburton) who would rather eat a delicious slice of buttered toast than have a conversation with the star. Commenting on the same commercial, Clooney added, “It’s not every day that your call is turned down for a slice of toast, but needless to say I had a lot of fun filming this spot.”
George Clooney is known not only for being the greatest actor in Hollywood but also for his business acumen. George Clooney is also a political, social, and economic activity and has even started the Clooney Foundation for justice which advocates against human rights abuses around the world. This is why the actor is one of the most influential figures in Hollywood and any brand around the world would love to have him as their brand ambassador.
Who is George Clooney?
George Clooney is a popular Hollywood actor, film director, producer, screenwriter, and philanthropist.
What is the net worth of George Clooney?
George Clooney has an estimated net worth of $550 million in 2021.
What are the brands endorsed by George Clooney?
Some of the brands endorsed by George Clooney are Nespresso, Casamigos, DnB, Omaze, Martini, Mercedes Benz, Warburtons, and Toyota, among others.
How much does George Clooney charge for Brand endorsements?
George Clooney was once paid over $40 million for brand endorsement deals with Nespresso.