Over 25% of the world’s population is using WhatsApp. There are around more than 400 million WhatsApp users in India and most of them are individual users. WhatsApp also serves as a platform for businesses to reach out to their customers. The 'WhatsApp verified badge' helps businesses in this aspect. This post discusses how to verify a WhatsApp business account and provide customer support through the messaging platform.
WhatsApp initially rolled out access to its Business APIs to only selected brands in India. Brands such as MakeMyTrip, GoIbibo, RedBus, OYO Rooms, and BookMyShow were some of the early adopters of WhatsApp Business APIs.
WhatsApp has now finished the advanced testing of its business APIs and consequently increased the availability of the same. The APIs are accessible to more entities than ever.
Some advantages of having a WhatsApp business verification badge are:
- Coveted "green tick" verification.
- Access to WhatsApp APIs for sending notifications.
- Use WhatsApp CRMs to manage customer support: shared inbox, bot automation, etc.
Whom does the verification badge benefit? Established and growing organizations wanting to increase their user base globally. Having an "authentic business" verification on WhatsApp definitely adds to one's credibility.
While the regular WhatsApp Business account you get through the free WhatsApp Business app has some benefits, having an official WhatsApp business verified account via the WhatsApp Business API will get you the popular green checkmark in your business profile and much more. Not many businesses can boast about possessing a verified WhatsApp business account at present.
The Coveted ‘Green Tick’
This is how WhatsApp defines a verified business account:
An official WhatsApp business verification will get you the green badge next to your business’s contact name.
You might have noticed that some businesses already have it, but how exactly did they get it? If you want to get yourself a genuine, verified WhatsApp business account with the green checkmark, you’ll have to take an approach pretty different from simply downloading, installing, and signing up with the free app.
You’ll need access to the WhatsApp business API. It involves efforts and money but it’s ultimately worth the grind.
Read More: The Insider's Guide to WhatsApp Business
WhatsApp Business Verification Process
You can directly sign up for WhatsApp business verification using the following link: https://www.facebook.com/business/m/whatsapp/business-api
As mentioned above, Facebook has partnered with business solution providers globally to help organizations and entities onboard through WhatsApp business APIs. The approval time while working with these BSPs is usually between 1-3 weeks.
The process of WhatsApp business verification is as follows:
- Sign up with a business solution provider (BSP).
- Create a 'Business Manager' account.
- Give the BSP your 16-digit Business Manager ID (BMID).
- Allow the BSP to send messages on your behalf.
- Verify your business, policy, and display name.
1. Sign up with a business solution provider (BSP).
A BSP is a platform that connects your business with the WhatsApp business API and providing all of the advantages of WhatsApp and more. Such platform has the resources and is authorized by WhatsApp to conduct all the necessary checks into the legitimacy of your business. A BSP has the power to:
- Create, activate, and manage your official WhatsApp Business account.
- Connect your WhatsApp business account with the WhatsApp business API.
- Manage your customer messages in a unified inbox.
- Provide a place for your team members’ collaboration.
- Analyze and deliver valuable data-driven insights.
2. Create a 'Business Manager' account.
In order to enable the BSP to verify your business with WhatsApp on your behalf, you’ll need to first take care of some points on your end. This includes creating a Business Manager account.
A Facebook tool that assists you in organizing and managing your business, Business Manager requires that you first have a Facebook profile to use your Facebook username and password to sign up. This way, the login process is made more secure than simply relying on an email and password.
Visit the website https://business.facebook.com/overview and go to 'Create Account'. You then enter your name, your business’s name, email address, and other business details. You can only have up to two Business Manager accounts at the same time, so if you need more, ask someone else from your business to create the additional accounts.
3. Give the BSP your Business Manager ID.
To proceed with the creation and verification of your WhatsApp business account, your BSP will need your Business Manager ID. This information is available in your Business Manager’s Business Settings → Business Info, under Business Manager Account Name. When you find it, email your Business Manager ID to the BSP.
4. Allow the BSP to send messages on your behalf.
Once it has your Business Manager ID, the BSP will need your consent to message your customers on your behalf. It will send you a “messaging on behalf of” request via an email and the Business Manager platform. Approve it through Business Settings → Requests.
5. Verify your business, policy, and display name.
After you’ve approved your BSP’s request, you will need to verify your business's name and policy in the Business Manager so that WhatsApp can verify that it’s genuine. You can do this in your Business Settings → Security Center, under Verification → Start Verification. This option will be grayed out until you approve your BSP’s “messaging on behalf of” request.
Your display name has to be in line with WhatsApp Commerce and Business policies and needs to follow the guidelines set by the company. Also note that once you’ve registered your business’ contact name on WhatsApp under the official Business account, it is not possible to change it without losing the verified status.
Once you’ve entered your business details, selected the business type, and entered your phone number, you’ll receive a verification code (via phone call, text message, or email). Submit it to complete the process and proceed with sending the first message through your BSP.
WATI as your choice of BSP
While you can also do this by building and running your own solution, it isn't recommend it unless you’re well versed in programming. Instead, why not take advantage of the existing solutions provided by a platform like WATI?
Not only does WATI take care of creating, verifying, and managing your Business account in tandem with getting your own WhatsApp green check mark, it also provides the perfect environment for your team members to conduct all of the business's communications with clients from one place.
Thanks to WATI’s Team Inbox and Dashboard, multiple agents can sign in at the same time and respond to customers’ queries, send/receive multimedia, or even set templates for quick replies to the most common questions. The platform offers detailed analysis of all the interactions in the form of pie charts, bar graphs, and bell curves. The 'Team Inbox' is also available on-the-go in the form of the WATI Business app.
WATI also features a no-code chatbot builder that businesses can take advantage of.
It was recently featured on ProductHunt as the #5 Product of the Day
If you’d like to know more, do reach out to the WATI team. Or better yet, sign up on the platform and try out the perks provided by the WhatsApp Business API.
WATI is one of the products of Clare.AI, the startup and online tool combining artificial intelligence and machine learning with proprietary natural language processing technology to build high-quality, award-winning customer communication solutions. The company is trusted by multinational enterprises and Fortune 500 companies.