How to Advertise on Star Sports?
🔍Insights
Star Sports, a group of Indian pay television sports channels owned by Star India, was previously a part of ESPN Star Sports operations based in Singapore. Star India, in 2013, took over the Indian business, relaunched channels under the unified Star Sports banner, and became a subsidiary of The Walt Disney Company India.
Star Sports have become a renowned destination for sports lovers. As the TV network broadcasts all major live sports events from National to International, it has also become the turf for advertisers. Advertisements on Star Sports bring forth results given the brand can position its advertisement perfectly— before, during, or after a particular show.
Benefits of TV Advertisements
How to Advertise on Star Sports?
Cost of Advertising on Star Sports
Rates of Advertisement During IPL 2023
Why Advertise on Star Sports?
Reasons to Advertise on Start Sports
Conclusion
Benefits of TV Advertisements
TV Adverts have potential— with their large-scale viewership with loyal audiences, ads tend to have a high impact on viewers and attract loyal viewers. TV ads are a reliable tool to lure quick responses from customers in real-time and give your brand/product/services a personality and are effective for businesses. Advertisements on STAR Sports are played during the break (video ads), and during the content is being played (bands) and cost you per second of airtime. Star sports also provide the creative freedom for placing ads— during break or the show— and provide liberty in selecting the advertising options during the content.
Damini Bhandary
How to Advertise on Star Sports?
Advertisements on Star Sports bring forth desirable results, especially during the peak sports season like the ongoing cash-rich Indian Premier League. The TV ads have potential— with their large-scale viewership with a loyal audience— they have a high impact on viewers and successfully attract loyal viewers.
Star Sports being the renowned destination for sports lovers, the chances of your ad being effective is very high. Star Sports provide three ad formats for your brand/products/services on their platform— Video ads, Aston Bands, and Brand Integration.
- Video Ads: These get telecasted during the ad break between the shows. These ads come with a properly written script and storyline, with a minimum duration of 10 seconds.
- Aston Bands: These are horizontal stripes that you must have noticed emerging at the bottom of your screen during a program/match. These ads come with a duration per exposure of 10 seconds.
- Brand Integrations: These customized media options get created per your objective and budget. It is a personalized solution to provide your brand with unique and creative advertising.
After deciding on the type of advertisement, you may choose advertisement options for prime time or non-prime time shows and can even go for both, depending on your budget.
Prime Time, also called peak time, is when the television audience is anticipated to be the highest during 24 hours. In India, programs that get telecasted between 8:00 p.m. and 11:00 p.m. local time are prime-time shows, and any ad featured during this time will have the highest viewership.
Non-Prime Time is the hours excluding the prime-time hours. They have lesser viewers and thus have less reach.
Kinnary Nensee
Cost of Advertising on Star Sports
The rate for advertising in Star Sports is based on per second of airtime. That means if the cost to promote an ad is â‚ą100/sec (say) and your ad is 15 sec long, then the rate for your ad would be (15*100) â‚ą1,500. This will be multiplied further by the number of times your ads are shown.
The ads rate is also equivalent to the reach, and the rates for prime-time and super-prime-time would understandably be more expensive than those airing during the non-prime time. The cost also depends on the form of ads you decide on– pre-roll, mid-roll, and post-roll video ads. Advertisement on Television is beneficial to reach a vast audience.
Rates of Advertisement During IPL 2023
Peak sports season is the most appropriate time to reach the maximum audience. Though the rates would be very high due to high viewership, it is the most effective time for advertisements. As discussed above, Star Sports IPL's advertisement cost in 2023 depends on the media option the client chooses, the total seconds of the ad’s airtime, and the frequency of ads per day. Each choice includes various package options, and the advertisers choose the best-suited package depending on their requirements.
Here is the list of the available ads package and their minimum cost per package during IPL 2023—
| Package | Rate |
|---|---|
| Video Ad Inventory | INR 1,82,500/ per second |
| Close to Live Package | INR 4,00,00,000/ per package |
| Feature Packages | INR 8,00,00,000/ per package |
| Regional Spot Buys Packages | INR 4,10,00,000/ per package |
| Sponsorships Packages | INR 6,20,00,000/ per package |
| Presenting Sponsorship Packages | INR 41,60,00,000/ per package |
| Regular Spot buys Packages | INR 5,50,00,000/ per package |
Why Advertise on Star Sports?
As the leading sports channel network, there are numerous concrete reasons for you to advertise your brand/product on Star Sports. Advertising in Star Sports 1 is one of the most common and effective forms of marketing that has the potential to offer an extensive reach during a short period. Television Advertising has already established its high impact on viewers and has the insane capability to attract loyal viewers. TV ads can effortlessly convey your message with— sight, sound, and motion, providing your brand/products/services instant trustworthiness.
Reasons to Advertise on Start Sports
- With roughly 342.8 billion monthly AMA and 17.4 million monthly reach on Star Sports 1, it will become easy to create trust and creditworthiness with your ad, thus offering an enormous reach during a short time
- Star Sports 1 uses repeated advertising that efficiently builds awareness among potential customers
- With a strong viewership and a good reputation among its fans, advertising in Star Sports 1 efficiently assists companies in building substantial relationships with their viewers and will bring in new customers
- The network covers different genres of games, covering the interests of everyone
- The viewership has a broad range across all age groups
- The ad rates are comparatively lower than other leading channels as they are calculated based on per second of airtime
- With options available for both prime-time and non-prime-time shows, it becomes easy for your ads to reach prospective customers
- Star sports have a national reach, meaning they can deliver high impact for big and small brands
Conclusion
Advertisements in Star Sports ensure companies with visibility of their products and services, giving their large following among the people, thus boosting sales and improving brand awareness. Advertising during the IPL 2023 will bring the add-on benefit because of high viewership. IPL is undeniably a high-impact marketing campaign that promotes a brand's credibility, thereby helping with general marketing.
FAQs
How many ad formats does Star Sports provide?
Star Sports provides three ad formats on its platform— Video ads, Aston Bands, and Brand Integration.
What is prime time?
Prime Time, also called peak time, is when the television audience is anticipated to be the highest during 24 hours. In India, programs that get telecasted between 8:00 p.m. and 11:00 p.m. local time are prime-time shows, and any ad featured during this time will have the highest viewership.
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